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[null,null,"Продукт защищен авторским правом. Все права принадлежат автору. Незаконное распространение запрещено и преследуется по закону.",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,1,{"$f":"VLOOKUP(V2,СПРАВОЧНИК!$A:$I,9,0)","v":"Месяц"},null,null,null,null,null,3,{"$f":"VLOOKUP(AC2,СПРАВОЧНИК!$A:$C,3,0)","v":"Заходы-продажи"},null,null,null,null,null,null,3,{"$f":"VLOOKUP(AK2,СПРАВОЧНИК!$A:$F,6,0)","v":"Прибыль  (- реклама)"}]
[null,null,"Автор: Евгений Новиков (vk.com/truejacko)",null,null,"mail: evgeny.novikov@mail.ru",null,null,null,"Официальное сообщество: ",null,"vk.com/voronkaprodazh"]
[null,"Воронка продаж 4.0 (продвинутая версия)","Каналы, ведущие на сайт",null,null,null,null,null,null,null,null,"Продающие каналы, не ведущие на сайт",null,null,null,null,null,null,"Доп.расходы"]
[null,null,"прямые заходы","директ","adwords","поиск","ссылки","источник n",". . .","Итого сайт",null,"Повторные","Вконтакте",". . . .","Итого площадки",null,"Итого по каналам",null,"Описание","Сумма, руб.",null,"Период:",null,null,"Показывать на графиках:"]
[null,"ЯНВАРЬ",{"$f":"IF(Q23=0,\"              \",\"Чистая прибыль: \")&IF(Q23=0,\"\",Q23)&\"          \"&IF(Q13=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q13=\"\",\"\",Q13)&\"          \"&IF(T23=0,\"\",\"Доп.расходы: \")&IF(T23=0,\"\",T23)","v":"                                                    "}]
[null,"Итого за месяц","Дней:",{"$f":"SUM(D24,D41,D58,D75)","v":31}]
[null,"Показов",{"$f":"SUM(C25,C42,C59,C76)","v":0},{"$f":"SUM(D25,D42,D59,D76)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C8:I8)=0,\"\",SUM(C8:I8))","v":""},null,{"$f":"SUM(L25,L42,L59,L76)","v":0},0,0,{"$f":"IF(SUM(L8:N8)=0,\"\",SUM(L8:N8))","v":""},null,{"$f":"IF(SUM(J8,O8)=0,\"\",SUM(J8,O8))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C26,C43,C60,C77)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L26,L43,L60,L77)","v":0},0,0,"",null,{"$f":"IF(SUM(J9,O9)=0,\"\",SUM(J9,O9))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q37=\"\",#N/A,Q37)","v":{"$error":"#N/A"}},{"$f":"IF(Q54=\"\",#N/A,Q54)","v":{"$error":"#N/A"}},{"$f":"IF(Q71=\"\",#N/A,Q71)","v":{"$error":"#N/A"}},{"$f":"IF(Q88=\"\",#N/A,Q88)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C27,C44,C61,C78)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L27,L44,L61,L78)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q38=\"\",#N/A,Q38)","v":{"$error":"#N/A"}},{"$f":"IF(Q55=\"\",#N/A,Q55)","v":{"$error":"#N/A"}},{"$f":"IF(Q72=\"\",#N/A,Q72)","v":{"$error":"#N/A"}},{"$f":"IF(Q89=\"\",#N/A,Q89)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C28,C45,C62,C79)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L28,L45,L62,L79)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T13=0,T13=\"\",T17=\"\"),\"−\",ROUND(T17/T13,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T13=0,T13=\"\",T15=\"\"),\"−\",ROUND(T15/T13,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q39=\"\",#N/A,Q39)","v":{"$error":"#N/A"}},{"$f":"IF(Q56=\"\",#N/A,Q56)","v":{"$error":"#N/A"}},{"$f":"IF(Q73=\"\",#N/A,Q73)","v":{"$error":"#N/A"}},{"$f":"IF(Q90=\"\",#N/A,Q90)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C29,C46,C63,C80)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L29,L46,L63,L80)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q29=\"\",#N/A,Q29)","v":{"$error":"#N/A"}},{"$f":"IF(Q46=\"\",#N/A,Q46)","v":{"$error":"#N/A"}},{"$f":"IF(Q63=\"\",#N/A,Q63)","v":{"$error":"#N/A"}},{"$f":"IF(Q80=\"\",#N/A,Q80)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C30,C47,C64,C81)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L30,L47,L64,L81)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q9,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q30=\"\",#N/A,Q30)","v":{"$error":"#N/A"}},{"$f":"IF(Q47=\"\",#N/A,Q47)","v":{"$error":"#N/A"}},{"$f":"IF(Q64=\"\",#N/A,Q64)","v":{"$error":"#N/A"}},{"$f":"IF(Q81=\"\",#N/A,Q81)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C9=0,\"\",C13/C9)","v":""},"","","",null,"","",{"$f":"IFERROR(J13/J9,\"\")","v":""},null,{"$f":"IF(L9=0,\"\",L13/L9)","v":""},{"$f":"IF(M9=0,\"\",M13/M9)","v":""},{"$f":"IF(N9=0,\"\",N13/N9)","v":""},{"$f":"IFERROR(O13/O9,\"\")","v":""},null,{"$f":"IFERROR(Q13/Q9,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T15=0,T15=\"\",T17=\"\"),\"−\",ROUND(T17/T15,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q34=\"\",#N/A,Q34)","v":{"$error":"#N/A"}},{"$f":"IF(Q51=\"\",#N/A,Q51)","v":{"$error":"#N/A"}},{"$f":"IF(Q68=\"\",#N/A,Q68)","v":{"$error":"#N/A"}},{"$f":"IF(Q85=\"\",#N/A,Q85)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C11=0,\"\",C13/C11)","v":""},"","","",null,"","",{"$f":"IFERROR(J13/J11,\"\")","v":""},null,{"$f":"IF(L11=0,\"\",L13/L11)","v":""},{"$f":"IF(M11=0,\"\",M13/M11)","v":""},{"$f":"IF(N11=0,\"\",N13/N11)","v":""},{"$f":"IFERROR(O13/O11,\"\")","v":""},null,{"$f":"IFERROR(Q13/Q11,\"\")","v":""},null,null,{"$f":"OFFSET(Q10,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q40=\"\",#N/A,Q40)","v":0},{"$f":"IF(Q57=\"\",#N/A,Q57)","v":0},{"$f":"IF(Q74=\"\",#N/A,Q74)","v":0},{"$f":"IF(Q91=\"\",#N/A,Q91)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C11=0,\"\",C12/C11)","v":""},"","","",null,"","",{"$f":"IFERROR(J12/J11,\"\")","v":""},null,{"$f":"IF(L11=0,\"\",L12/L11)","v":""},{"$f":"IF(M11=0,\"\",M12/M11)","v":""},{"$f":"IF(N11=0,\"\",N12/N11)","v":""},{"$f":"IFERROR(O12/O11,\"\")","v":""},null,{"$f":"IFERROR(Q12/Q11,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C12-C13=0,\"\",C12-C13)","v":""},"","","",null,"","",{"$f":"IF(SUM(C17:I17)=0,\"\",SUM(C17:I17))","v":""},null,{"$f":"IF(L12-L13=0,\"\",L12-L13)","v":""},{"$f":"IF(M12-M13=0,\"\",M12-M13)","v":""},{"$f":"IF(N12-N13=0,\"\",N12-N13)","v":""},{"$f":"IF(SUM(L17:N17)=0,\"\",SUM(L17:N17))","v":""},null,{"$f":"IF(SUM(J17,O17)=0,\"\",SUM(J17,O17))","v":""},null,null,{"$f":"OFFSET(Q11,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T17=0,T17=\"\",T19=\"\"),\"−\",ROUND(T19/T17,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C13=0,\"\",(C12-C13)/C13)","v":""},"","","",null,"","",{"$f":"IFERROR((J12-J13)/J13,\"\")","v":""},null,{"$f":"IF(L13=0,\"\",(L12-L13)/L13)","v":""},{"$f":"IF(M13=0,\"\",(M12-M13)/M13)","v":""},{"$f":"IF(N13=0,\"\",(N12-N13)/N13)","v":""},{"$f":"IFERROR((O12-O13)/O13,\"\")","v":""},null,{"$f":"IFERROR((Q12-Q13)/Q13,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C8=0,\"\",C9/C8)","v":""},"","","",null,"","",{"$f":"IFERROR(J9/J8,\"\")","v":""},null,{"$f":"IF(L8=0,\"\",L9/L8)","v":""},"","",{"$f":"IFERROR(O9/O8,\"\")","v":""},null,{"$f":"IFERROR(Q9/Q8,\"\")","v":""},null,null,{"$f":"OFFSET(L11,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики","","","","",null,"","",{"$f":"IFERROR(J10/J9,\"\")","v":""},null,"","","",{"$f":"IFERROR(O10/O9,\"\")","v":""},null,{"$f":"IFERROR(Q10/Q9,\"\")","v":""}]
[null,"Отклики - продажи","","","","",null,"","",{"$f":"IFERROR(J11/J10,\"\")","v":""},null,"","","",{"$f":"IFERROR(O11/O10,\"\")","v":""},null,{"$f":"IFERROR(Q11/Q10,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C9=0,\"\",C11/C9)","v":""},"","","",null,"","",{"$f":"IFERROR(J11/J9,\"\")","v":""},null,{"$f":"IF(L9=0,\"\",L11/L9)","v":""},{"$f":"IF(M9=0,\"\",M11/M9)","v":""},{"$f":"IF(N9=0,\"\",N11/N9)","v":""},{"$f":"IFERROR(O11/O9,\"\")","v":""},null,{"$f":"IFERROR(Q11/Q9,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q17=\"\",-T23,Q17-T23)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T25:T39,T42:T56,T59:T73,T76:T90)","v":0}]
[null,{"$f":"LEFT(B6,3)&\" Неделя 1\"","v":"ЯНВ Неделя 1"},"Дней:",12,{"$f":"LOWER(\"01 \"&LEFT(B6,3)&\" - \"&IF(D24<10,\"0\"&D24,D24)&\" \"&LEFT(B6,3))","v":"01 янв - 12 янв"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C25:I25)=0,\"\",SUM(C25:I25))","v":""},null,null,null,null,{"$f":"IF(SUM(L25:N25)=0,\"\",SUM(L25:N25))","v":""},null,{"$f":"IF(SUM(J25,O25)=0,\"\",SUM(J25,O25))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J26,O26)=0,\"\",SUM(J26,O26))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C26=0,\"\",C30/C26)","v":""},{"$f":"IF(D26=0,\"\",D30/D26)","v":""},"","",null,"","",{"$f":"IFERROR(J30/J26,\"\")","v":""},null,{"$f":"IF(L26=0,\"\",L30/L26)","v":""},{"$f":"IF(M26=0,\"\",M30/M26)","v":""},{"$f":"IF(N26=0,\"\",N30/N26)","v":""},{"$f":"IFERROR(O30/O26,\"\")","v":""},null,{"$f":"IFERROR(Q30/Q26,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C28=0,\"\",C30/C28)","v":""},{"$f":"IF(D28=0,\"\",D30/D28)","v":""},"","",null,"","",{"$f":"IFERROR(J30/J28,\"\")","v":""},null,{"$f":"IF(L28=0,\"\",L30/L28)","v":""},"","",{"$f":"IFERROR(O30/O28,\"\")","v":""},null,{"$f":"IFERROR(Q30/Q28,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C28=0,\"\",C29/C28)","v":""},{"$f":"IF(D28=0,\"\",D29/D28)","v":""},"","",null,"","",{"$f":"IFERROR(J29/J28,\"\")","v":""},null,{"$f":"IF(L28=0,\"\",L29/L28)","v":""},"","",{"$f":"IFERROR(O29/O28,\"\")","v":""},null,{"$f":"IFERROR(Q29/Q28,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C29-C30=0,\"\",C29-C30)","v":""},"","","",null,"","",{"$f":"IF(SUM(C34:I34)=0,\"\",SUM(C34:I34))","v":""},null,{"$f":"IF(L29-L30=0,\"\",L29-L30)","v":""},"","",{"$f":"IF(SUM(L34:N34)=0,\"\",SUM(L34:N34))","v":""},null,{"$f":"IF(SUM(J34,O34)=0,\"\",SUM(J34,O34))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C30=0,\"\",(C29-C30)/C30)","v":""},"","","",null,"","",{"$f":"IFERROR((J29-J30)/J30,\"\")","v":""},null,{"$f":"IF(L30=0,\"\",(L29-L30)/L30)","v":""},"","",{"$f":"IFERROR((O29-O30)/O30,\"\")","v":""},null,{"$f":"IFERROR((Q29-Q30)/Q30,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C25=0,\"\",C26/C25)","v":""},"","","",null,"","",{"$f":"IFERROR(J26/J25,\"\")","v":""},null,{"$f":"IF(L25=0,\"\",L26/L25)","v":""},"","",{"$f":"IFERROR(O26/O25,\"\")","v":""},null,{"$f":"IFERROR(Q26/Q25,\"\")","v":""}]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"LEFT(B6,3)&\" Неделя 4\"","v":"ЯНВ Неделя 4"},"Дней:",5,{"$f":"LOWER(IF(D24+D41+D58+1<10,\"0\"&D24+D41+D58+1,D24+D41+D58+1)&\" \"&LEFT(B6,3)&\" - \"&IF(D24+D41+D58+D75<10,\"0\"&D24+D41+D58+D75,D24+D41+D58+D75)&\" \"&LEFT(B6,3))","v":"27 янв - 31 янв"}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"B7","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D111,D128,D145,D162)","v":28}]
[null,{"$f":"B8","v":"Показов"},{"$f":"SUM(C112,C129,C146,C163)","v":0},{"$f":"SUM(D112,D129,D146,D163)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C95:I95)=0,\"\",SUM(C95:I95))","v":""},null,{"$f":"SUM(L112,L129,L146,L163)","v":0},0,0,{"$f":"IF(SUM(L95:N95)=0,\"\",SUM(L95:N95))","v":""},null,{"$f":"IF(SUM(J95,O95)=0,\"\",SUM(J95,O95))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
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[null,"Откликов",{"$f":"SUM(C114,C131,C148,C165)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L114,L131,L148,L165)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q125=\"\",#N/A,Q125)","v":{"$error":"#N/A"}},{"$f":"IF(Q142=\"\",#N/A,Q142)","v":{"$error":"#N/A"}},{"$f":"IF(Q159=\"\",#N/A,Q159)","v":{"$error":"#N/A"}},{"$f":"IF(Q176=\"\",#N/A,Q176)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C115,C132,C149,C166)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L115,L132,L149,L166)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T100=0,T100=\"\",T104=\"\"),\"−\",ROUND(T104/T100,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T100=0,T100=\"\",T102=\"\"),\"−\",ROUND(T102/T100,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q126=\"\",#N/A,Q126)","v":{"$error":"#N/A"}},{"$f":"IF(Q143=\"\",#N/A,Q143)","v":{"$error":"#N/A"}},{"$f":"IF(Q160=\"\",#N/A,Q160)","v":{"$error":"#N/A"}},{"$f":"IF(Q177=\"\",#N/A,Q177)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C116,C133,C150,C167)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L116,L133,L150,L167)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q116=\"\",#N/A,Q116)","v":{"$error":"#N/A"}},{"$f":"IF(Q133=\"\",#N/A,Q133)","v":{"$error":"#N/A"}},{"$f":"IF(Q150=\"\",#N/A,Q150)","v":{"$error":"#N/A"}},{"$f":"IF(Q167=\"\",#N/A,Q167)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C117,C134,C151,C168)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L117,L134,L151,L168)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q96,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q117=\"\",#N/A,Q117)","v":{"$error":"#N/A"}},{"$f":"IF(Q134=\"\",#N/A,Q134)","v":{"$error":"#N/A"}},{"$f":"IF(Q151=\"\",#N/A,Q151)","v":{"$error":"#N/A"}},{"$f":"IF(Q168=\"\",#N/A,Q168)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C96=0,\"\",C100/C96)","v":""},"","","",null,"","",{"$f":"IFERROR(J100/J96,\"\")","v":""},null,{"$f":"IF(L96=0,\"\",L100/L96)","v":""},{"$f":"IF(M96=0,\"\",M100/M96)","v":""},{"$f":"IF(N96=0,\"\",N100/N96)","v":""},{"$f":"IFERROR(O100/O96,\"\")","v":""},null,{"$f":"IFERROR(Q100/Q96,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T102=0,T102=\"\",T104=\"\"),\"−\",ROUND(T104/T102,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q121=\"\",#N/A,Q121)","v":{"$error":"#N/A"}},{"$f":"IF(Q138=\"\",#N/A,Q138)","v":{"$error":"#N/A"}},{"$f":"IF(Q155=\"\",#N/A,Q155)","v":{"$error":"#N/A"}},{"$f":"IF(Q172=\"\",#N/A,Q172)","v":{"$error":"#N/A"}}]
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[null,"Средний чек, руб.",{"$f":"IF(C98=0,\"\",C99/C98)","v":""},"","","",null,"","",{"$f":"IFERROR(J99/J98,\"\")","v":""},null,{"$f":"IF(L98=0,\"\",L99/L98)","v":""},{"$f":"IF(M98=0,\"\",M99/M98)","v":""},{"$f":"IF(N98=0,\"\",N99/N98)","v":""},{"$f":"IFERROR(O99/O98,\"\")","v":""},null,{"$f":"IFERROR(Q99/Q98,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C99-C100=0,\"\",C99-C100)","v":""},"","","",null,"","",{"$f":"IF(SUM(C104:I104)=0,\"\",SUM(C104:I104))","v":""},null,{"$f":"IF(L99-L100=0,\"\",L99-L100)","v":""},{"$f":"IF(M99-M100=0,\"\",M99-M100)","v":""},{"$f":"IF(N99-N100=0,\"\",N99-N100)","v":""},{"$f":"IF(SUM(L104:N104)=0,\"\",SUM(L104:N104))","v":""},null,{"$f":"IF(SUM(J104,O104)=0,\"\",SUM(J104,O104))","v":""},null,null,{"$f":"OFFSET(Q98,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T104=0,T104=\"\",T106=\"\"),\"−\",ROUND(T106/T104,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C100=0,\"\",(C99-C100)/C100)","v":""},"","","",null,"","",{"$f":"IFERROR((J99-J100)/J100,\"\")","v":""},null,{"$f":"IF(L100=0,\"\",(L99-L100)/L100)","v":""},{"$f":"IF(M100=0,\"\",(M99-M100)/M100)","v":""},{"$f":"IF(N100=0,\"\",(N99-N100)/N100)","v":""},{"$f":"IFERROR((O99-O100)/O100,\"\")","v":""},null,{"$f":"IFERROR((Q99-Q100)/Q100,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C95=0,\"\",C96/C95)","v":""},"","","",null,"","",{"$f":"IFERROR(J96/J95,\"\")","v":""},null,{"$f":"IF(L95=0,\"\",L96/L95)","v":""},"","",{"$f":"IFERROR(O96/O95,\"\")","v":""},null,{"$f":"IFERROR(Q96/Q95,\"\")","v":""},null,null,{"$f":"OFFSET(L98,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C96=0,\"\",C97/C96)","v":""},"","","",null,"","",{"$f":"IFERROR(J97/J96,\"\")","v":""},null,{"$f":"IF(L96=0,\"\",L97/L96)","v":""},"","",{"$f":"IFERROR(O97/O96,\"\")","v":""},null,{"$f":"IFERROR(Q97/Q96,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C97=0,\"\",C98/C97)","v":""},"","","",null,"","",{"$f":"IFERROR(J98/J97,\"\")","v":""},null,{"$f":"IF(L97=0,\"\",L98/L97)","v":""},"","",{"$f":"IFERROR(O98/O97,\"\")","v":""},null,{"$f":"IFERROR(Q98/Q97,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C96=0,\"\",C98/C96)","v":""},"","","",null,"","",{"$f":"IFERROR(J98/J96,\"\")","v":""},null,{"$f":"IF(L96=0,\"\",L98/L96)","v":""},{"$f":"IF(M96=0,\"\",M98/M96)","v":""},{"$f":"IF(N96=0,\"\",N98/N96)","v":""},{"$f":"IFERROR(O98/O96,\"\")","v":""},null,{"$f":"IFERROR(Q98/Q96,\"\")","v":""}]
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[null,{"$f":"LEFT(B93,3)&\" Неделя 1\"","v":"ФЕВ Неделя 1"},"Дней:",9,{"$f":"LOWER(\"01 \"&LEFT(B93,3)&\" - \"&IF(D111<10,\"0\"&D111,D111)&\" \"&LEFT(B93,3))","v":"01 фев - 09 фев"}]
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[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J113,O113)=0,\"\",SUM(J113,O113))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C113=0,\"\",C117/C113)","v":""},{"$f":"IF(D113=0,\"\",D117/D113)","v":""},"","",null,"","",{"$f":"IFERROR(J117/J113,\"\")","v":""},null,{"$f":"IF(L113=0,\"\",L117/L113)","v":""},"","",{"$f":"IFERROR(O117/O113,\"\")","v":""},null,{"$f":"IFERROR(Q117/Q113,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C115=0,\"\",C117/C115)","v":""},{"$f":"IF(D115=0,\"\",D117/D115)","v":""},"","",null,"","",{"$f":"IFERROR(J117/J115,\"\")","v":""},null,{"$f":"IF(L115=0,\"\",L117/L115)","v":""},"","",{"$f":"IFERROR(O117/O115,\"\")","v":""},null,{"$f":"IFERROR(Q117/Q115,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C115=0,\"\",C116/C115)","v":""},{"$f":"IF(D115=0,\"\",D116/D115)","v":""},"","",null,"","",{"$f":"IFERROR(J116/J115,\"\")","v":""},null,{"$f":"IF(L115=0,\"\",L116/L115)","v":""},"","",{"$f":"IFERROR(O116/O115,\"\")","v":""},null,{"$f":"IFERROR(Q116/Q115,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C116-C117=0,\"\",C116-C117)","v":""},"","","",null,"","",{"$f":"IF(SUM(C121:I121)=0,\"\",SUM(C121:I121))","v":""},null,{"$f":"IF(L116-L117=0,\"\",L116-L117)","v":""},"","",{"$f":"IF(SUM(L121:N121)=0,\"\",SUM(L121:N121))","v":""},null,{"$f":"IF(SUM(J121,O121)=0,\"\",SUM(J121,O121))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C117=0,\"\",(C116-C117)/C117)","v":""},"","","",null,"","",{"$f":"IFERROR((J116-J117)/J117,\"\")","v":""},null,{"$f":"IF(L117=0,\"\",(L116-L117)/L117)","v":""},"","",{"$f":"IFERROR((O116-O117)/O117,\"\")","v":""},null,{"$f":"IFERROR((Q116-Q117)/Q117,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C112=0,\"\",C113/C112)","v":""},"","","",null,"","",{"$f":"IFERROR(J113/J112,\"\")","v":""},null,{"$f":"IF(L112=0,\"\",L113/L112)","v":""},"","",{"$f":"IFERROR(O113/O112,\"\")","v":""},null,{"$f":"IFERROR(Q113/Q112,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C113=0,\"\",C114/C113)","v":""},"","","",null,"","",{"$f":"IFERROR(J114/J113,\"\")","v":""},null,{"$f":"IF(L113=0,\"\",L114/L113)","v":""},"","",{"$f":"IFERROR(O114/O113,\"\")","v":""},null,{"$f":"IFERROR(Q114/Q113,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C114=0,\"\",C115/C114)","v":""},"","","",null,"","",{"$f":"IFERROR(J115/J114,\"\")","v":""},null,{"$f":"IF(L114=0,\"\",L115/L114)","v":""},"","",{"$f":"IFERROR(O115/O114,\"\")","v":""},null,{"$f":"IFERROR(Q115/Q114,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C113=0,\"\",C115/C113)","v":""},"","","",null,"","",{"$f":"IFERROR(J115/J113,\"\")","v":""},null,{"$f":"IF(L113=0,\"\",L115/L113)","v":""},"","",{"$f":"IFERROR(O115/O113,\"\")","v":""},null,{"$f":"IFERROR(Q115/Q113,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q121=\"\",-T127,Q121-T127)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T112:T126)","v":0}]
[null,{"$f":"LEFT(B93,3)&\" Неделя 2\"","v":"ФЕВ Неделя 2"},"Дней:",7,{"$f":"LOWER(IF(D111+1<10,\"0\"&D111+1,D111+1)&\" \"&LEFT(B93,3)&\" - \"&IF(D111+1+D128<10,\"0\"&D111+D128,D111+D128)&\" \"&LEFT(B93,3))","v":"10 фев - 16 фев"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C129:I129)=0,\"\",SUM(C129:I129))","v":""},null,null,null,null,{"$f":"IF(SUM(L129:N129)=0,\"\",SUM(L129:N129))","v":""},null,{"$f":"IF(SUM(J129,O129)=0,\"\",SUM(J129,O129))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J130,O130)=0,\"\",SUM(J130,O130))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C130=0,\"\",C134/C130)","v":""},{"$f":"IF(D130=0,\"\",D134/D130)","v":""},"","",null,"","",{"$f":"IFERROR(J134/J130,\"\")","v":""},null,{"$f":"IF(L130=0,\"\",L134/L130)","v":""},"","",{"$f":"IFERROR(O134/O130,\"\")","v":""},null,{"$f":"IFERROR(Q134/Q130,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C132=0,\"\",C134/C132)","v":""},{"$f":"IF(D132=0,\"\",D134/D132)","v":""},"","",null,"","",{"$f":"IFERROR(J134/J132,\"\")","v":""},null,{"$f":"IF(L132=0,\"\",L134/L132)","v":""},"","",{"$f":"IFERROR(O134/O132,\"\")","v":""},null,{"$f":"IFERROR(Q134/Q132,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C132=0,\"\",C133/C132)","v":""},{"$f":"IF(D132=0,\"\",D133/D132)","v":""},"","",null,"","",{"$f":"IFERROR(J133/J132,\"\")","v":""},null,{"$f":"IF(L132=0,\"\",L133/L132)","v":""},"","",{"$f":"IFERROR(O133/O132,\"\")","v":""},null,{"$f":"IFERROR(Q133/Q132,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C133-C134=0,\"\",C133-C134)","v":""},"","","",null,"","",{"$f":"IF(SUM(C138:I138)=0,\"\",SUM(C138:I138))","v":""},null,{"$f":"IF(L133-L134=0,\"\",L133-L134)","v":""},"","",{"$f":"IF(SUM(L138:N138)=0,\"\",SUM(L138:N138))","v":""},null,{"$f":"IF(SUM(J138,O138)=0,\"\",SUM(J138,O138))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C134=0,\"\",(C133-C134)/C134)","v":""},"","","",null,"","",{"$f":"IFERROR((J133-J134)/J134,\"\")","v":""},null,{"$f":"IF(L134=0,\"\",(L133-L134)/L134)","v":""},"","",{"$f":"IFERROR((O133-O134)/O134,\"\")","v":""},null,{"$f":"IFERROR((Q133-Q134)/Q134,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C129=0,\"\",C130/C129)","v":""},"","","",null,"","",{"$f":"IFERROR(J130/J129,\"\")","v":""},null,{"$f":"IF(L129=0,\"\",L130/L129)","v":""},"","",{"$f":"IFERROR(O130/O129,\"\")","v":""},null,{"$f":"IFERROR(Q130/Q129,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C130=0,\"\",C131/C130)","v":""},"","","",null,"","",{"$f":"IFERROR(J131/J130,\"\")","v":""},null,{"$f":"IF(L130=0,\"\",L131/L130)","v":""},"","",{"$f":"IFERROR(O131/O130,\"\")","v":""},null,{"$f":"IFERROR(Q131/Q130,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C131=0,\"\",C132/C131)","v":""},"","","",null,"","",{"$f":"IFERROR(J132/J131,\"\")","v":""},null,{"$f":"IF(L131=0,\"\",L132/L131)","v":""},"","",{"$f":"IFERROR(O132/O131,\"\")","v":""},null,{"$f":"IFERROR(Q132/Q131,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C130=0,\"\",C132/C130)","v":""},"","","",null,"","",{"$f":"IFERROR(J132/J130,\"\")","v":""},null,{"$f":"IF(L130=0,\"\",L132/L130)","v":""},"","",{"$f":"IFERROR(O132/O130,\"\")","v":""},null,{"$f":"IFERROR(Q132/Q130,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q138=\"\",-T144,Q138-T144)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T129:T143)","v":0}]
[null,{"$f":"LEFT(B93,3)&\" Неделя 3\"","v":"ФЕВ Неделя 3"},"Дней:",7,{"$f":"LOWER(IF(D111+D128+1<10,\"0\"&D111+D128+1,D111+D128+1)&\" \"&LEFT(B93,3)&\" - \"&IF(D111+D128+D145<10,\"0\"&D111+D128+D145,D111+D128+D145)&\" \"&LEFT(B93,3))","v":"17 фев - 23 фев"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C146:I146)=0,\"\",SUM(C146:I146))","v":""},null,null,null,null,{"$f":"IF(SUM(L146:N146)=0,\"\",SUM(L146:N146))","v":""},null,{"$f":"IF(SUM(J146,O146)=0,\"\",SUM(J146,O146))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J147,O147)=0,\"\",SUM(J147,O147))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C147=0,\"\",C151/C147)","v":""},{"$f":"IF(D147=0,\"\",D151/D147)","v":""},"","",null,"","",{"$f":"IFERROR(J151/J147,\"\")","v":""},null,{"$f":"IF(L147=0,\"\",L151/L147)","v":""},"","",{"$f":"IFERROR(O151/O147,\"\")","v":""},null,{"$f":"IFERROR(Q151/Q147,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C149=0,\"\",C151/C149)","v":""},{"$f":"IF(D149=0,\"\",D151/D149)","v":""},"","",null,"","",{"$f":"IFERROR(J151/J149,\"\")","v":""},null,{"$f":"IF(L149=0,\"\",L151/L149)","v":""},"","",{"$f":"IFERROR(O151/O149,\"\")","v":""},null,{"$f":"IFERROR(Q151/Q149,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C149=0,\"\",C150/C149)","v":""},{"$f":"IF(D149=0,\"\",D150/D149)","v":""},"","",null,"","",{"$f":"IFERROR(J150/J149,\"\")","v":""},null,{"$f":"IF(L149=0,\"\",L150/L149)","v":""},"","",{"$f":"IFERROR(O150/O149,\"\")","v":""},null,{"$f":"IFERROR(Q150/Q149,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C150-C151=0,\"\",C150-C151)","v":""},"","","",null,"","",{"$f":"IF(SUM(C155:I155)=0,\"\",SUM(C155:I155))","v":""},null,{"$f":"IF(L150-L151=0,\"\",L150-L151)","v":""},"","",{"$f":"IF(SUM(L155:N155)=0,\"\",SUM(L155:N155))","v":""},null,{"$f":"IF(SUM(J155,O155)=0,\"\",SUM(J155,O155))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C151=0,\"\",(C150-C151)/C151)","v":""},"","","",null,"","",{"$f":"IFERROR((J150-J151)/J151,\"\")","v":""},null,{"$f":"IF(L151=0,\"\",(L150-L151)/L151)","v":""},"","",{"$f":"IFERROR((O150-O151)/O151,\"\")","v":""},null,{"$f":"IFERROR((Q150-Q151)/Q151,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C146=0,\"\",C147/C146)","v":""},"","","",null,"","",{"$f":"IFERROR(J147/J146,\"\")","v":""},null,{"$f":"IF(L146=0,\"\",L147/L146)","v":""},"","",{"$f":"IFERROR(O147/O146,\"\")","v":""},null,{"$f":"IFERROR(Q147/Q146,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C147=0,\"\",C148/C147)","v":""},"","","",null,"","",{"$f":"IFERROR(J148/J147,\"\")","v":""},null,{"$f":"IF(L147=0,\"\",L148/L147)","v":""},"","",{"$f":"IFERROR(O148/O147,\"\")","v":""},null,{"$f":"IFERROR(Q148/Q147,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C148=0,\"\",C149/C148)","v":""},"","","",null,"","",{"$f":"IFERROR(J149/J148,\"\")","v":""},null,{"$f":"IF(L148=0,\"\",L149/L148)","v":""},"","",{"$f":"IFERROR(O149/O148,\"\")","v":""},null,{"$f":"IFERROR(Q149/Q148,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C147=0,\"\",C149/C147)","v":""},"","","",null,"","",{"$f":"IFERROR(J149/J147,\"\")","v":""},null,{"$f":"IF(L147=0,\"\",L149/L147)","v":""},"","",{"$f":"IFERROR(O149/O147,\"\")","v":""},null,{"$f":"IFERROR(Q149/Q147,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q155=\"\",-T161,Q155-T161)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T146:T160)","v":0}]
[null,{"$f":"LEFT(B93,3)&\" Неделя 4\"","v":"ФЕВ Неделя 4"},"Дней:",5,{"$f":"LOWER(IF(D111+D128+D145+1<10,\"0\"&D111+D128+D145+1,D111+D128+D145+1)&\" \"&LEFT(B93,3)&\" - \"&IF(D111+D128+D145+D162<10,\"0\"&D111+D128+D145+D162,D111+D128+D145+D162)&\" \"&LEFT(B93,3))","v":"24 фев - 28 фев"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C163:I163)=0,\"\",SUM(C163:I163))","v":""},null,null,null,null,{"$f":"IF(SUM(L163:N163)=0,\"\",SUM(L163:N163))","v":""},null,{"$f":"IF(SUM(J163,O163)=0,\"\",SUM(J163,O163))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J164,O164)=0,\"\",SUM(J164,O164))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C164=0,\"\",C168/C164)","v":""},{"$f":"IF(D164=0,\"\",D168/D164)","v":""},"","",null,"","",{"$f":"IFERROR(J168/J164,\"\")","v":""},null,{"$f":"IF(L164=0,\"\",L168/L164)","v":""},"","",{"$f":"IFERROR(O168/O164,\"\")","v":""},null,{"$f":"IFERROR(Q168/Q164,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C166=0,\"\",C168/C166)","v":""},{"$f":"IF(D166=0,\"\",D168/D166)","v":""},"","",null,"","",{"$f":"IFERROR(J168/J166,\"\")","v":""},null,{"$f":"IF(L166=0,\"\",L168/L166)","v":""},"","",{"$f":"IFERROR(O168/O166,\"\")","v":""},null,{"$f":"IFERROR(Q168/Q166,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C166=0,\"\",C167/C166)","v":""},{"$f":"IF(D166=0,\"\",D167/D166)","v":""},"","",null,"","",{"$f":"IFERROR(J167/J166,\"\")","v":""},null,{"$f":"IF(L166=0,\"\",L167/L166)","v":""},"","",{"$f":"IFERROR(O167/O166,\"\")","v":""},null,{"$f":"IFERROR(Q167/Q166,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C167-C168=0,\"\",C167-C168)","v":""},"","","",null,"","",{"$f":"IF(SUM(C172:I172)=0,\"\",SUM(C172:I172))","v":""},null,{"$f":"IF(L167-L168=0,\"\",L167-L168)","v":""},"","",{"$f":"IF(SUM(L172:N172)=0,\"\",SUM(L172:N172))","v":""},null,{"$f":"IF(SUM(J172,O172)=0,\"\",SUM(J172,O172))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C168=0,\"\",(C167-C168)/C168)","v":""},"","","",null,"","",{"$f":"IFERROR((J167-J168)/J168,\"\")","v":""},null,{"$f":"IF(L168=0,\"\",(L167-L168)/L168)","v":""},"","",{"$f":"IFERROR((O167-O168)/O168,\"\")","v":""},null,{"$f":"IFERROR((Q167-Q168)/Q168,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C163=0,\"\",C164/C163)","v":""},"","","",null,"","",{"$f":"IFERROR(J164/J163,\"\")","v":""},null,{"$f":"IF(L163=0,\"\",L164/L163)","v":""},"","",{"$f":"IFERROR(O164/O163,\"\")","v":""},null,{"$f":"IFERROR(Q164/Q163,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C164=0,\"\",C165/C164)","v":""},"","","",null,"","",{"$f":"IFERROR(J165/J164,\"\")","v":""},null,{"$f":"IF(L164=0,\"\",L165/L164)","v":""},"","",{"$f":"IFERROR(O165/O164,\"\")","v":""},null,{"$f":"IFERROR(Q165/Q164,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C165=0,\"\",C166/C165)","v":""},"","","",null,"","",{"$f":"IFERROR(J166/J165,\"\")","v":""},null,{"$f":"IF(L165=0,\"\",L166/L165)","v":""},"","",{"$f":"IFERROR(O166/O165,\"\")","v":""},null,{"$f":"IFERROR(Q166/Q165,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C164=0,\"\",C166/C164)","v":""},"","","",null,"","",{"$f":"IFERROR(J166/J164,\"\")","v":""},null,{"$f":"IF(L164=0,\"\",L166/L164)","v":""},"","",{"$f":"IFERROR(O166/O164,\"\")","v":""},null,{"$f":"IFERROR(Q166/Q164,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q172=\"\",-T178,Q172-T178)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T163:T177)","v":0}]
[]
[null,"МАРТ",{"$f":"IF(Q197=0,\"              \",\"Чистая прибыль: \")&IF(Q197=0,\"\",Q197)&\"          \"&IF(Q187=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q187=\"\",\"\",Q187)&\"          \"&IF(T197=0,\"\",\"Доп.расходы: \")&IF(T197=0,\"\",T197)","v":"                                                    "}]
[null,{"$f":"B94","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D198,D215,D232,D249)","v":31}]
[null,{"$f":"B95","v":"Показов"},{"$f":"SUM(C199,C216,C233,C250)","v":0},{"$f":"SUM(D199,D216,D233,D250)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C182:I182)=0,\"\",SUM(C182:I182))","v":""},null,{"$f":"SUM(L199,L216,L233,L250)","v":0},0,0,{"$f":"IF(SUM(L182:N182)=0,\"\",SUM(L182:N182))","v":""},null,{"$f":"IF(SUM(J182,O182)=0,\"\",SUM(J182,O182))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C200,C217,C234,C251)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L200,L217,L234,L251)","v":0},0,0,"",null,{"$f":"IF(SUM(J183,O183)=0,\"\",SUM(J183,O183))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q211=\"\",#N/A,Q211)","v":{"$error":"#N/A"}},{"$f":"IF(Q228=\"\",#N/A,Q228)","v":{"$error":"#N/A"}},{"$f":"IF(Q245=\"\",#N/A,Q245)","v":{"$error":"#N/A"}},{"$f":"IF(Q262=\"\",#N/A,Q262)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C201,C218,C235,C252)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L201,L218,L235,L252)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q212=\"\",#N/A,Q212)","v":{"$error":"#N/A"}},{"$f":"IF(Q229=\"\",#N/A,Q229)","v":{"$error":"#N/A"}},{"$f":"IF(Q246=\"\",#N/A,Q246)","v":{"$error":"#N/A"}},{"$f":"IF(Q263=\"\",#N/A,Q263)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C202,C219,C236,C253)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L202,L219,L236,L253)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T187=0,T187=\"\",T191=\"\"),\"−\",ROUND(T191/T187,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T187=0,T187=\"\",T189=\"\"),\"−\",ROUND(T189/T187,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q213=\"\",#N/A,Q213)","v":{"$error":"#N/A"}},{"$f":"IF(Q230=\"\",#N/A,Q230)","v":{"$error":"#N/A"}},{"$f":"IF(Q247=\"\",#N/A,Q247)","v":{"$error":"#N/A"}},{"$f":"IF(Q264=\"\",#N/A,Q264)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C203,C220,C237,C254)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L203,L220,L237,L254)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q203=\"\",#N/A,Q203)","v":{"$error":"#N/A"}},{"$f":"IF(Q220=\"\",#N/A,Q220)","v":{"$error":"#N/A"}},{"$f":"IF(Q237=\"\",#N/A,Q237)","v":{"$error":"#N/A"}},{"$f":"IF(Q254=\"\",#N/A,Q254)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C204,C221,C238,C255)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L204,L221,L238,L255)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q183,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q204=\"\",#N/A,Q204)","v":{"$error":"#N/A"}},{"$f":"IF(Q221=\"\",#N/A,Q221)","v":{"$error":"#N/A"}},{"$f":"IF(Q238=\"\",#N/A,Q238)","v":{"$error":"#N/A"}},{"$f":"IF(Q255=\"\",#N/A,Q255)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C183=0,\"\",C187/C183)","v":""},"","","",null,"","",{"$f":"IFERROR(J187/J183,\"\")","v":""},null,{"$f":"IF(L183=0,\"\",L187/L183)","v":""},{"$f":"IF(M183=0,\"\",M187/M183)","v":""},{"$f":"IF(N183=0,\"\",N187/N183)","v":""},{"$f":"IFERROR(O187/O183,\"\")","v":""},null,{"$f":"IFERROR(Q187/Q183,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T189=0,T189=\"\",T191=\"\"),\"−\",ROUND(T191/T189,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q208=\"\",#N/A,Q208)","v":{"$error":"#N/A"}},{"$f":"IF(Q225=\"\",#N/A,Q225)","v":{"$error":"#N/A"}},{"$f":"IF(Q242=\"\",#N/A,Q242)","v":{"$error":"#N/A"}},{"$f":"IF(Q259=\"\",#N/A,Q259)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C185=0,\"\",C187/C185)","v":""},"","","",null,"","",{"$f":"IFERROR(J187/J185,\"\")","v":""},null,{"$f":"IF(L185=0,\"\",L187/L185)","v":""},{"$f":"IF(M185=0,\"\",M187/M185)","v":""},{"$f":"IF(N185=0,\"\",N187/N185)","v":""},{"$f":"IFERROR(O187/O185,\"\")","v":""},null,{"$f":"IFERROR(Q187/Q185,\"\")","v":""},null,null,{"$f":"OFFSET(Q184,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q214=\"\",#N/A,Q214)","v":0},{"$f":"IF(Q231=\"\",#N/A,Q231)","v":0},{"$f":"IF(Q248=\"\",#N/A,Q248)","v":0},{"$f":"IF(Q265=\"\",#N/A,Q265)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C185=0,\"\",C186/C185)","v":""},"","","",null,"","",{"$f":"IFERROR(J186/J185,\"\")","v":""},null,{"$f":"IF(L185=0,\"\",L186/L185)","v":""},{"$f":"IF(M185=0,\"\",M186/M185)","v":""},{"$f":"IF(N185=0,\"\",N186/N185)","v":""},{"$f":"IFERROR(O186/O185,\"\")","v":""},null,{"$f":"IFERROR(Q186/Q185,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C186-C187=0,\"\",C186-C187)","v":""},"","","",null,"","",{"$f":"IF(SUM(C191:I191)=0,\"\",SUM(C191:I191))","v":""},null,{"$f":"IF(L186-L187=0,\"\",L186-L187)","v":""},{"$f":"IF(M186-M187=0,\"\",M186-M187)","v":""},{"$f":"IF(N186-N187=0,\"\",N186-N187)","v":""},{"$f":"IF(SUM(L191:N191)=0,\"\",SUM(L191:N191))","v":""},null,{"$f":"IF(SUM(J191,O191)=0,\"\",SUM(J191,O191))","v":""},null,null,{"$f":"OFFSET(Q185,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T191=0,T191=\"\",T193=\"\"),\"−\",ROUND(T193/T191,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C187=0,\"\",(C186-C187)/C187)","v":""},"","","",null,"","",{"$f":"IFERROR((J186-J187)/J187,\"\")","v":""},null,{"$f":"IF(L187=0,\"\",(L186-L187)/L187)","v":""},{"$f":"IF(M187=0,\"\",(M186-M187)/M187)","v":""},{"$f":"IF(N187=0,\"\",(N186-N187)/N187)","v":""},{"$f":"IFERROR((O186-O187)/O187,\"\")","v":""},null,{"$f":"IFERROR((Q186-Q187)/Q187,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C182=0,\"\",C183/C182)","v":""},"","","",null,"","",{"$f":"IFERROR(J183/J182,\"\")","v":""},null,{"$f":"IF(L182=0,\"\",L183/L182)","v":""},"","",{"$f":"IFERROR(O183/O182,\"\")","v":""},null,{"$f":"IFERROR(Q183/Q182,\"\")","v":""},null,null,{"$f":"OFFSET(L185,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C183=0,\"\",C184/C183)","v":""},"","","",null,"","",{"$f":"IFERROR(J184/J183,\"\")","v":""},null,{"$f":"IF(L183=0,\"\",L184/L183)","v":""},"","",{"$f":"IFERROR(O184/O183,\"\")","v":""},null,{"$f":"IFERROR(Q184/Q183,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C184=0,\"\",C185/C184)","v":""},"","","",null,"","",{"$f":"IFERROR(J185/J184,\"\")","v":""},null,{"$f":"IF(L184=0,\"\",L185/L184)","v":""},"","",{"$f":"IFERROR(O185/O184,\"\")","v":""},null,{"$f":"IFERROR(Q185/Q184,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C183=0,\"\",C185/C183)","v":""},"","","",null,"","",{"$f":"IFERROR(J185/J183,\"\")","v":""},null,{"$f":"IF(L183=0,\"\",L185/L183)","v":""},{"$f":"IF(M183=0,\"\",M185/M183)","v":""},{"$f":"IF(N183=0,\"\",N185/N183)","v":""},{"$f":"IFERROR(O185/O183,\"\")","v":""},null,{"$f":"IFERROR(Q185/Q183,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q191=\"\",-T197,Q191-T197)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T199:T213,T216:T230,T233:T247,T250:T264)","v":0}]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C217=0,\"\",C221/C217)","v":""},{"$f":"IF(D217=0,\"\",D221/D217)","v":""},"","",null,"","",{"$f":"IFERROR(J221/J217,\"\")","v":""},null,{"$f":"IF(L217=0,\"\",L221/L217)","v":""},"","",{"$f":"IFERROR(O221/O217,\"\")","v":""},null,{"$f":"IFERROR(Q221/Q217,\"\")","v":""}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C234=0,\"\",C238/C234)","v":""},{"$f":"IF(D234=0,\"\",D238/D234)","v":""},"","",null,"","",{"$f":"IFERROR(J238/J234,\"\")","v":""},null,{"$f":"IF(L234=0,\"\",L238/L234)","v":""},"","",{"$f":"IFERROR(O238/O234,\"\")","v":""},null,{"$f":"IFERROR(Q238/Q234,\"\")","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C233=0,\"\",C234/C233)","v":""},"","","",null,"","",{"$f":"IFERROR(J234/J233,\"\")","v":""},null,{"$f":"IF(L233=0,\"\",L234/L233)","v":""},"","",{"$f":"IFERROR(O234/O233,\"\")","v":""},null,{"$f":"IFERROR(Q234/Q233,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C234=0,\"\",C235/C234)","v":""},"","","",null,"","",{"$f":"IFERROR(J235/J234,\"\")","v":""},null,{"$f":"IF(L234=0,\"\",L235/L234)","v":""},"","",{"$f":"IFERROR(O235/O234,\"\")","v":""},null,{"$f":"IFERROR(Q235/Q234,\"\")","v":""}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C251=0,\"\",C255/C251)","v":""},{"$f":"IF(D251=0,\"\",D255/D251)","v":""},"","",null,"","",{"$f":"IFERROR(J255/J251,\"\")","v":""},null,{"$f":"IF(L251=0,\"\",L255/L251)","v":""},"","",{"$f":"IFERROR(O255/O251,\"\")","v":""},null,{"$f":"IFERROR(Q255/Q251,\"\")","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C250=0,\"\",C251/C250)","v":""},"","","",null,"","",{"$f":"IFERROR(J251/J250,\"\")","v":""},null,{"$f":"IF(L250=0,\"\",L251/L250)","v":""},"","",{"$f":"IFERROR(O251/O250,\"\")","v":""},null,{"$f":"IFERROR(Q251/Q250,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C251=0,\"\",C252/C251)","v":""},"","","",null,"","",{"$f":"IFERROR(J252/J251,\"\")","v":""},null,{"$f":"IF(L251=0,\"\",L252/L251)","v":""},"","",{"$f":"IFERROR(O252/O251,\"\")","v":""},null,{"$f":"IFERROR(Q252/Q251,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C252=0,\"\",C253/C252)","v":""},"","","",null,"","",{"$f":"IFERROR(J253/J252,\"\")","v":""},null,{"$f":"IF(L252=0,\"\",L253/L252)","v":""},"","",{"$f":"IFERROR(O253/O252,\"\")","v":""},null,{"$f":"IFERROR(Q253/Q252,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C251=0,\"\",C253/C251)","v":""},"","","",null,"","",{"$f":"IFERROR(J253/J251,\"\")","v":""},null,{"$f":"IF(L251=0,\"\",L253/L251)","v":""},"","",{"$f":"IFERROR(O253/O251,\"\")","v":""},null,{"$f":"IFERROR(Q253/Q251,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q259=\"\",-T265,Q259-T265)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T250:T264)","v":0}]
[]
[null,"АПРЕЛЬ",{"$f":"IF(Q284=0,\"              \",\"Чистая прибыль: \")&IF(Q284=0,\"\",Q284)&\"          \"&IF(Q274=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q274=\"\",\"\",Q274)&\"          \"&IF(T284=0,\"\",\"Доп.расходы: \")&IF(T284=0,\"\",T284)","v":"                                                    "}]
[null,{"$f":"B181","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D285,D302,D319,D336)","v":30}]
[null,{"$f":"B182","v":"Показов"},{"$f":"SUM(C286,C303,C320,C337)","v":0},{"$f":"SUM(D286,D303,D320,D337)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C269:I269)=0,\"\",SUM(C269:I269))","v":""},null,{"$f":"SUM(L286,L303,L320,L337)","v":0},0,0,{"$f":"IF(SUM(L269:N269)=0,\"\",SUM(L269:N269))","v":""},null,{"$f":"IF(SUM(J269,O269)=0,\"\",SUM(J269,O269))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C287,C304,C321,C338)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L287,L304,L321,L338)","v":0},0,0,"",null,{"$f":"IF(SUM(J270,O270)=0,\"\",SUM(J270,O270))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q298=\"\",#N/A,Q298)","v":{"$error":"#N/A"}},{"$f":"IF(Q315=\"\",#N/A,Q315)","v":{"$error":"#N/A"}},{"$f":"IF(Q332=\"\",#N/A,Q332)","v":{"$error":"#N/A"}},{"$f":"IF(Q349=\"\",#N/A,Q349)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C288,C305,C322,C339)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L288,L305,L322,L339)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q299=\"\",#N/A,Q299)","v":{"$error":"#N/A"}},{"$f":"IF(Q316=\"\",#N/A,Q316)","v":{"$error":"#N/A"}},{"$f":"IF(Q333=\"\",#N/A,Q333)","v":{"$error":"#N/A"}},{"$f":"IF(Q350=\"\",#N/A,Q350)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C289,C306,C323,C340)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L289,L306,L323,L340)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T274=0,T274=\"\",T278=\"\"),\"−\",ROUND(T278/T274,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T274=0,T274=\"\",T276=\"\"),\"−\",ROUND(T276/T274,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q300=\"\",#N/A,Q300)","v":{"$error":"#N/A"}},{"$f":"IF(Q317=\"\",#N/A,Q317)","v":{"$error":"#N/A"}},{"$f":"IF(Q334=\"\",#N/A,Q334)","v":{"$error":"#N/A"}},{"$f":"IF(Q351=\"\",#N/A,Q351)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C290,C307,C324,C341)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L290,L307,L324,L341)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q290=\"\",#N/A,Q290)","v":{"$error":"#N/A"}},{"$f":"IF(Q307=\"\",#N/A,Q307)","v":{"$error":"#N/A"}},{"$f":"IF(Q324=\"\",#N/A,Q324)","v":{"$error":"#N/A"}},{"$f":"IF(Q341=\"\",#N/A,Q341)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C291,C308,C325,C342)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L291,L308,L325,L342)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q270,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q291=\"\",#N/A,Q291)","v":{"$error":"#N/A"}},{"$f":"IF(Q308=\"\",#N/A,Q308)","v":{"$error":"#N/A"}},{"$f":"IF(Q325=\"\",#N/A,Q325)","v":{"$error":"#N/A"}},{"$f":"IF(Q342=\"\",#N/A,Q342)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C270=0,\"\",C274/C270)","v":""},"","","",null,"","",{"$f":"IFERROR(J274/J270,\"\")","v":""},null,{"$f":"IF(L270=0,\"\",L274/L270)","v":""},{"$f":"IF(M270=0,\"\",M274/M270)","v":""},{"$f":"IF(N270=0,\"\",N274/N270)","v":""},{"$f":"IFERROR(O274/O270,\"\")","v":""},null,{"$f":"IFERROR(Q274/Q270,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T276=0,T276=\"\",T278=\"\"),\"−\",ROUND(T278/T276,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q295=\"\",#N/A,Q295)","v":{"$error":"#N/A"}},{"$f":"IF(Q312=\"\",#N/A,Q312)","v":{"$error":"#N/A"}},{"$f":"IF(Q329=\"\",#N/A,Q329)","v":{"$error":"#N/A"}},{"$f":"IF(Q346=\"\",#N/A,Q346)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C272=0,\"\",C274/C272)","v":""},"","","",null,"","",{"$f":"IFERROR(J274/J272,\"\")","v":""},null,{"$f":"IF(L272=0,\"\",L274/L272)","v":""},{"$f":"IF(M272=0,\"\",M274/M272)","v":""},{"$f":"IF(N272=0,\"\",N274/N272)","v":""},{"$f":"IFERROR(O274/O272,\"\")","v":""},null,{"$f":"IFERROR(Q274/Q272,\"\")","v":""},null,null,{"$f":"OFFSET(Q271,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q301=\"\",#N/A,Q301)","v":0},{"$f":"IF(Q318=\"\",#N/A,Q318)","v":0},{"$f":"IF(Q335=\"\",#N/A,Q335)","v":0},{"$f":"IF(Q352=\"\",#N/A,Q352)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C272=0,\"\",C273/C272)","v":""},"","","",null,"","",{"$f":"IFERROR(J273/J272,\"\")","v":""},null,{"$f":"IF(L272=0,\"\",L273/L272)","v":""},{"$f":"IF(M272=0,\"\",M273/M272)","v":""},{"$f":"IF(N272=0,\"\",N273/N272)","v":""},{"$f":"IFERROR(O273/O272,\"\")","v":""},null,{"$f":"IFERROR(Q273/Q272,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C273-C274=0,\"\",C273-C274)","v":""},"","","",null,"","",{"$f":"IF(SUM(C278:I278)=0,\"\",SUM(C278:I278))","v":""},null,{"$f":"IF(L273-L274=0,\"\",L273-L274)","v":""},{"$f":"IF(M273-M274=0,\"\",M273-M274)","v":""},{"$f":"IF(N273-N274=0,\"\",N273-N274)","v":""},{"$f":"IF(SUM(L278:N278)=0,\"\",SUM(L278:N278))","v":""},null,{"$f":"IF(SUM(J278,O278)=0,\"\",SUM(J278,O278))","v":""},null,null,{"$f":"OFFSET(Q272,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T278=0,T278=\"\",T280=\"\"),\"−\",ROUND(T280/T278,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C274=0,\"\",(C273-C274)/C274)","v":""},"","","",null,"","",{"$f":"IFERROR((J273-J274)/J274,\"\")","v":""},null,{"$f":"IF(L274=0,\"\",(L273-L274)/L274)","v":""},{"$f":"IF(M274=0,\"\",(M273-M274)/M274)","v":""},{"$f":"IF(N274=0,\"\",(N273-N274)/N274)","v":""},{"$f":"IFERROR((O273-O274)/O274,\"\")","v":""},null,{"$f":"IFERROR((Q273-Q274)/Q274,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C269=0,\"\",C270/C269)","v":""},"","","",null,"","",{"$f":"IFERROR(J270/J269,\"\")","v":""},null,{"$f":"IF(L269=0,\"\",L270/L269)","v":""},"","",{"$f":"IFERROR(O270/O269,\"\")","v":""},null,{"$f":"IFERROR(Q270/Q269,\"\")","v":""},null,null,{"$f":"OFFSET(L272,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C270=0,\"\",C271/C270)","v":""},"","","",null,"","",{"$f":"IFERROR(J271/J270,\"\")","v":""},null,{"$f":"IF(L270=0,\"\",L271/L270)","v":""},"","",{"$f":"IFERROR(O271/O270,\"\")","v":""},null,{"$f":"IFERROR(Q271/Q270,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C271=0,\"\",C272/C271)","v":""},"","","",null,"","",{"$f":"IFERROR(J272/J271,\"\")","v":""},null,{"$f":"IF(L271=0,\"\",L272/L271)","v":""},"","",{"$f":"IFERROR(O272/O271,\"\")","v":""},null,{"$f":"IFERROR(Q272/Q271,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C270=0,\"\",C272/C270)","v":""},"","","",null,"","",{"$f":"IFERROR(J272/J270,\"\")","v":""},null,{"$f":"IF(L270=0,\"\",L272/L270)","v":""},{"$f":"IF(M270=0,\"\",M272/M270)","v":""},{"$f":"IF(N270=0,\"\",N272/N270)","v":""},{"$f":"IFERROR(O272/O270,\"\")","v":""},null,{"$f":"IFERROR(Q272/Q270,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q278=\"\",-T284,Q278-T284)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T286:T300,T303:T317,T320:T334,T337:T351)","v":0}]
[null,{"$f":"LEFT(B267,3)&\" Неделя 1\"","v":"АПР Неделя 1"},"Дней:",6,{"$f":"LOWER(\"01 \"&LEFT(B267,3)&\" - \"&IF(D285<10,\"0\"&D285,D285)&\" \"&LEFT(B267,3))","v":"01 апр - 06 апр"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C286:I286)=0,\"\",SUM(C286:I286))","v":""},null,null,null,null,{"$f":"IF(SUM(L286:N286)=0,\"\",SUM(L286:N286))","v":""},null,{"$f":"IF(SUM(J286,O286)=0,\"\",SUM(J286,O286))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J287,O287)=0,\"\",SUM(J287,O287))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C287=0,\"\",C291/C287)","v":""},{"$f":"IF(D287=0,\"\",D291/D287)","v":""},"","",null,"","",{"$f":"IFERROR(J291/J287,\"\")","v":""},null,{"$f":"IF(L287=0,\"\",L291/L287)","v":""},"","",{"$f":"IFERROR(O291/O287,\"\")","v":""},null,{"$f":"IFERROR(Q291/Q287,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C289=0,\"\",C291/C289)","v":""},{"$f":"IF(D289=0,\"\",D291/D289)","v":""},"","",null,"","",{"$f":"IFERROR(J291/J289,\"\")","v":""},null,{"$f":"IF(L289=0,\"\",L291/L289)","v":""},"","",{"$f":"IFERROR(O291/O289,\"\")","v":""},null,{"$f":"IFERROR(Q291/Q289,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C289=0,\"\",C290/C289)","v":""},{"$f":"IF(D289=0,\"\",D290/D289)","v":""},"","",null,"","",{"$f":"IFERROR(J290/J289,\"\")","v":""},null,{"$f":"IF(L289=0,\"\",L290/L289)","v":""},"","",{"$f":"IFERROR(O290/O289,\"\")","v":""},null,{"$f":"IFERROR(Q290/Q289,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C290-C291=0,\"\",C290-C291)","v":""},"","","",null,"","",{"$f":"IF(SUM(C295:I295)=0,\"\",SUM(C295:I295))","v":""},null,{"$f":"IF(L290-L291=0,\"\",L290-L291)","v":""},"","",{"$f":"IF(SUM(L295:N295)=0,\"\",SUM(L295:N295))","v":""},null,{"$f":"IF(SUM(J295,O295)=0,\"\",SUM(J295,O295))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C291=0,\"\",(C290-C291)/C291)","v":""},"","","",null,"","",{"$f":"IFERROR((J290-J291)/J291,\"\")","v":""},null,{"$f":"IF(L291=0,\"\",(L290-L291)/L291)","v":""},"","",{"$f":"IFERROR((O290-O291)/O291,\"\")","v":""},null,{"$f":"IFERROR((Q290-Q291)/Q291,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C286=0,\"\",C287/C286)","v":""},"","","",null,"","",{"$f":"IFERROR(J287/J286,\"\")","v":""},null,{"$f":"IF(L286=0,\"\",L287/L286)","v":""},"","",{"$f":"IFERROR(O287/O286,\"\")","v":""},null,{"$f":"IFERROR(Q287/Q286,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C287=0,\"\",C288/C287)","v":""},"","","",null,"","",{"$f":"IFERROR(J288/J287,\"\")","v":""},null,{"$f":"IF(L287=0,\"\",L288/L287)","v":""},"","",{"$f":"IFERROR(O288/O287,\"\")","v":""},null,{"$f":"IFERROR(Q288/Q287,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C288=0,\"\",C289/C288)","v":""},"","","",null,"","",{"$f":"IFERROR(J289/J288,\"\")","v":""},null,{"$f":"IF(L288=0,\"\",L289/L288)","v":""},"","",{"$f":"IFERROR(O289/O288,\"\")","v":""},null,{"$f":"IFERROR(Q289/Q288,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C287=0,\"\",C289/C287)","v":""},"","","",null,"","",{"$f":"IFERROR(J289/J287,\"\")","v":""},null,{"$f":"IF(L287=0,\"\",L289/L287)","v":""},"","",{"$f":"IFERROR(O289/O287,\"\")","v":""},null,{"$f":"IFERROR(Q289/Q287,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q295=\"\",-T301,Q295-T301)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T286:T300)","v":0}]
[null,{"$f":"LEFT(B267,3)&\" Неделя 2\"","v":"АПР Неделя 2"},"Дней:",7,{"$f":"LOWER(IF(D285+1<10,\"0\"&D285+1,D285+1)&\" \"&LEFT(B267,3)&\" - \"&IF(D285+1+D302<10,\"0\"&D285+D302,D285+D302)&\" \"&LEFT(B267,3))","v":"07 апр - 13 апр"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C303:I303)=0,\"\",SUM(C303:I303))","v":""},null,null,null,null,{"$f":"IF(SUM(L303:N303)=0,\"\",SUM(L303:N303))","v":""},null,{"$f":"IF(SUM(J303,O303)=0,\"\",SUM(J303,O303))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J304,O304)=0,\"\",SUM(J304,O304))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C304=0,\"\",C308/C304)","v":""},{"$f":"IF(D304=0,\"\",D308/D304)","v":""},"","",null,"","",{"$f":"IFERROR(J308/J304,\"\")","v":""},null,{"$f":"IF(L304=0,\"\",L308/L304)","v":""},"","",{"$f":"IFERROR(O308/O304,\"\")","v":""},null,{"$f":"IFERROR(Q308/Q304,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C306=0,\"\",C308/C306)","v":""},{"$f":"IF(D306=0,\"\",D308/D306)","v":""},"","",null,"","",{"$f":"IFERROR(J308/J306,\"\")","v":""},null,{"$f":"IF(L306=0,\"\",L308/L306)","v":""},"","",{"$f":"IFERROR(O308/O306,\"\")","v":""},null,{"$f":"IFERROR(Q308/Q306,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C306=0,\"\",C307/C306)","v":""},{"$f":"IF(D306=0,\"\",D307/D306)","v":""},"","",null,"","",{"$f":"IFERROR(J307/J306,\"\")","v":""},null,{"$f":"IF(L306=0,\"\",L307/L306)","v":""},"","",{"$f":"IFERROR(O307/O306,\"\")","v":""},null,{"$f":"IFERROR(Q307/Q306,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C307-C308=0,\"\",C307-C308)","v":""},"","","",null,"","",{"$f":"IF(SUM(C312:I312)=0,\"\",SUM(C312:I312))","v":""},null,{"$f":"IF(L307-L308=0,\"\",L307-L308)","v":""},"","",{"$f":"IF(SUM(L312:N312)=0,\"\",SUM(L312:N312))","v":""},null,{"$f":"IF(SUM(J312,O312)=0,\"\",SUM(J312,O312))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C308=0,\"\",(C307-C308)/C308)","v":""},"","","",null,"","",{"$f":"IFERROR((J307-J308)/J308,\"\")","v":""},null,{"$f":"IF(L308=0,\"\",(L307-L308)/L308)","v":""},"","",{"$f":"IFERROR((O307-O308)/O308,\"\")","v":""},null,{"$f":"IFERROR((Q307-Q308)/Q308,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C303=0,\"\",C304/C303)","v":""},"","","",null,"","",{"$f":"IFERROR(J304/J303,\"\")","v":""},null,{"$f":"IF(L303=0,\"\",L304/L303)","v":""},"","",{"$f":"IFERROR(O304/O303,\"\")","v":""},null,{"$f":"IFERROR(Q304/Q303,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C304=0,\"\",C305/C304)","v":""},"","","",null,"","",{"$f":"IFERROR(J305/J304,\"\")","v":""},null,{"$f":"IF(L304=0,\"\",L305/L304)","v":""},"","",{"$f":"IFERROR(O305/O304,\"\")","v":""},null,{"$f":"IFERROR(Q305/Q304,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C305=0,\"\",C306/C305)","v":""},"","","",null,"","",{"$f":"IFERROR(J306/J305,\"\")","v":""},null,{"$f":"IF(L305=0,\"\",L306/L305)","v":""},"","",{"$f":"IFERROR(O306/O305,\"\")","v":""},null,{"$f":"IFERROR(Q306/Q305,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C304=0,\"\",C306/C304)","v":""},"","","",null,"","",{"$f":"IFERROR(J306/J304,\"\")","v":""},null,{"$f":"IF(L304=0,\"\",L306/L304)","v":""},"","",{"$f":"IFERROR(O306/O304,\"\")","v":""},null,{"$f":"IFERROR(Q306/Q304,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q312=\"\",-T318,Q312-T318)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T303:T317)","v":0}]
[null,{"$f":"LEFT(B267,3)&\" Неделя 3\"","v":"АПР Неделя 3"},"Дней:",7,{"$f":"LOWER(IF(D285+D302+1<10,\"0\"&D285+D302+1,D285+D302+1)&\" \"&LEFT(B267,3)&\" - \"&IF(D285+D302+D319<10,\"0\"&D285+D302+D319,D285+D302+D319)&\" \"&LEFT(B267,3))","v":"14 апр - 20 апр"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C320:I320)=0,\"\",SUM(C320:I320))","v":""},null,null,null,null,{"$f":"IF(SUM(L320:N320)=0,\"\",SUM(L320:N320))","v":""},null,{"$f":"IF(SUM(J320,O320)=0,\"\",SUM(J320,O320))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J321,O321)=0,\"\",SUM(J321,O321))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C321=0,\"\",C325/C321)","v":""},{"$f":"IF(D321=0,\"\",D325/D321)","v":""},"","",null,"","",{"$f":"IFERROR(J325/J321,\"\")","v":""},null,{"$f":"IF(L321=0,\"\",L325/L321)","v":""},"","",{"$f":"IFERROR(O325/O321,\"\")","v":""},null,{"$f":"IFERROR(Q325/Q321,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C323=0,\"\",C325/C323)","v":""},{"$f":"IF(D323=0,\"\",D325/D323)","v":""},"","",null,"","",{"$f":"IFERROR(J325/J323,\"\")","v":""},null,{"$f":"IF(L323=0,\"\",L325/L323)","v":""},"","",{"$f":"IFERROR(O325/O323,\"\")","v":""},null,{"$f":"IFERROR(Q325/Q323,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C323=0,\"\",C324/C323)","v":""},{"$f":"IF(D323=0,\"\",D324/D323)","v":""},"","",null,"","",{"$f":"IFERROR(J324/J323,\"\")","v":""},null,{"$f":"IF(L323=0,\"\",L324/L323)","v":""},"","",{"$f":"IFERROR(O324/O323,\"\")","v":""},null,{"$f":"IFERROR(Q324/Q323,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C324-C325=0,\"\",C324-C325)","v":""},"","","",null,"","",{"$f":"IF(SUM(C329:I329)=0,\"\",SUM(C329:I329))","v":""},null,{"$f":"IF(L324-L325=0,\"\",L324-L325)","v":""},"","",{"$f":"IF(SUM(L329:N329)=0,\"\",SUM(L329:N329))","v":""},null,{"$f":"IF(SUM(J329,O329)=0,\"\",SUM(J329,O329))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C325=0,\"\",(C324-C325)/C325)","v":""},"","","",null,"","",{"$f":"IFERROR((J324-J325)/J325,\"\")","v":""},null,{"$f":"IF(L325=0,\"\",(L324-L325)/L325)","v":""},"","",{"$f":"IFERROR((O324-O325)/O325,\"\")","v":""},null,{"$f":"IFERROR((Q324-Q325)/Q325,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C320=0,\"\",C321/C320)","v":""},"","","",null,"","",{"$f":"IFERROR(J321/J320,\"\")","v":""},null,{"$f":"IF(L320=0,\"\",L321/L320)","v":""},"","",{"$f":"IFERROR(O321/O320,\"\")","v":""},null,{"$f":"IFERROR(Q321/Q320,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C321=0,\"\",C322/C321)","v":""},"","","",null,"","",{"$f":"IFERROR(J322/J321,\"\")","v":""},null,{"$f":"IF(L321=0,\"\",L322/L321)","v":""},"","",{"$f":"IFERROR(O322/O321,\"\")","v":""},null,{"$f":"IFERROR(Q322/Q321,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C322=0,\"\",C323/C322)","v":""},"","","",null,"","",{"$f":"IFERROR(J323/J322,\"\")","v":""},null,{"$f":"IF(L322=0,\"\",L323/L322)","v":""},"","",{"$f":"IFERROR(O323/O322,\"\")","v":""},null,{"$f":"IFERROR(Q323/Q322,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C321=0,\"\",C323/C321)","v":""},"","","",null,"","",{"$f":"IFERROR(J323/J321,\"\")","v":""},null,{"$f":"IF(L321=0,\"\",L323/L321)","v":""},"","",{"$f":"IFERROR(O323/O321,\"\")","v":""},null,{"$f":"IFERROR(Q323/Q321,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q329=\"\",-T335,Q329-T335)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T320:T334)","v":0}]
[null,{"$f":"LEFT(B267,3)&\" Неделя 4\"","v":"АПР Неделя 4"},"Дней:",10,{"$f":"LOWER(IF(D285+D302+D319+1<10,\"0\"&D285+D302+D319+1,D285+D302+D319+1)&\" \"&LEFT(B267,3)&\" - \"&IF(D285+D302+D319+D336<10,\"0\"&D285+D302+D319+D336,D285+D302+D319+D336)&\" \"&LEFT(B267,3))","v":"21 апр - 30 апр"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C337:I337)=0,\"\",SUM(C337:I337))","v":""},null,null,null,null,{"$f":"IF(SUM(L337:N337)=0,\"\",SUM(L337:N337))","v":""},null,{"$f":"IF(SUM(J337,O337)=0,\"\",SUM(J337,O337))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J338,O338)=0,\"\",SUM(J338,O338))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C338=0,\"\",C342/C338)","v":""},{"$f":"IF(D338=0,\"\",D342/D338)","v":""},"","",null,"","",{"$f":"IFERROR(J342/J338,\"\")","v":""},null,{"$f":"IF(L338=0,\"\",L342/L338)","v":""},"","",{"$f":"IFERROR(O342/O338,\"\")","v":""},null,{"$f":"IFERROR(Q342/Q338,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C340=0,\"\",C342/C340)","v":""},{"$f":"IF(D340=0,\"\",D342/D340)","v":""},"","",null,"","",{"$f":"IFERROR(J342/J340,\"\")","v":""},null,{"$f":"IF(L340=0,\"\",L342/L340)","v":""},"","",{"$f":"IFERROR(O342/O340,\"\")","v":""},null,{"$f":"IFERROR(Q342/Q340,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C340=0,\"\",C341/C340)","v":""},{"$f":"IF(D340=0,\"\",D341/D340)","v":""},"","",null,"","",{"$f":"IFERROR(J341/J340,\"\")","v":""},null,{"$f":"IF(L340=0,\"\",L341/L340)","v":""},"","",{"$f":"IFERROR(O341/O340,\"\")","v":""},null,{"$f":"IFERROR(Q341/Q340,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C341-C342=0,\"\",C341-C342)","v":""},"","","",null,"","",{"$f":"IF(SUM(C346:I346)=0,\"\",SUM(C346:I346))","v":""},null,{"$f":"IF(L341-L342=0,\"\",L341-L342)","v":""},"","",{"$f":"IF(SUM(L346:N346)=0,\"\",SUM(L346:N346))","v":""},null,{"$f":"IF(SUM(J346,O346)=0,\"\",SUM(J346,O346))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C342=0,\"\",(C341-C342)/C342)","v":""},"","","",null,"","",{"$f":"IFERROR((J341-J342)/J342,\"\")","v":""},null,{"$f":"IF(L342=0,\"\",(L341-L342)/L342)","v":""},"","",{"$f":"IFERROR((O341-O342)/O342,\"\")","v":""},null,{"$f":"IFERROR((Q341-Q342)/Q342,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C337=0,\"\",C338/C337)","v":""},"","","",null,"","",{"$f":"IFERROR(J338/J337,\"\")","v":""},null,{"$f":"IF(L337=0,\"\",L338/L337)","v":""},"","",{"$f":"IFERROR(O338/O337,\"\")","v":""},null,{"$f":"IFERROR(Q338/Q337,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C338=0,\"\",C339/C338)","v":""},"","","",null,"","",{"$f":"IFERROR(J339/J338,\"\")","v":""},null,{"$f":"IF(L338=0,\"\",L339/L338)","v":""},"","",{"$f":"IFERROR(O339/O338,\"\")","v":""},null,{"$f":"IFERROR(Q339/Q338,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C339=0,\"\",C340/C339)","v":""},"","","",null,"","",{"$f":"IFERROR(J340/J339,\"\")","v":""},null,{"$f":"IF(L339=0,\"\",L340/L339)","v":""},"","",{"$f":"IFERROR(O340/O339,\"\")","v":""},null,{"$f":"IFERROR(Q340/Q339,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C338=0,\"\",C340/C338)","v":""},"","","",null,"","",{"$f":"IFERROR(J340/J338,\"\")","v":""},null,{"$f":"IF(L338=0,\"\",L340/L338)","v":""},"","",{"$f":"IFERROR(O340/O338,\"\")","v":""},null,{"$f":"IFERROR(Q340/Q338,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q346=\"\",-T352,Q346-T352)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T337:T351)","v":0}]
[]
[null,"МАЙ",{"$f":"IF(Q371=0,\"              \",\"Чистая прибыль: \")&IF(Q371=0,\"\",Q371)&\"          \"&IF(Q361=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q361=\"\",\"\",Q361)&\"          \"&IF(T371=0,\"\",\"Доп.расходы: \")&IF(T371=0,\"\",T371)","v":"                                                    "}]
[null,{"$f":"B268","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D372,D389,D406,D423)","v":31}]
[null,{"$f":"B269","v":"Показов"},{"$f":"SUM(C373,C390,C407,C424)","v":0},{"$f":"SUM(D373,D390,D407,D424)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C356:I356)=0,\"\",SUM(C356:I356))","v":""},null,{"$f":"SUM(L373,L390,L407,L424)","v":0},0,0,{"$f":"IF(SUM(L356:N356)=0,\"\",SUM(L356:N356))","v":""},null,{"$f":"IF(SUM(J356,O356)=0,\"\",SUM(J356,O356))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C374,C391,C408,C425)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L374,L391,L408,L425)","v":0},0,0,"",null,{"$f":"IF(SUM(J357,O357)=0,\"\",SUM(J357,O357))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q385=\"\",#N/A,Q385)","v":{"$error":"#N/A"}},{"$f":"IF(Q402=\"\",#N/A,Q402)","v":{"$error":"#N/A"}},{"$f":"IF(Q419=\"\",#N/A,Q419)","v":{"$error":"#N/A"}},{"$f":"IF(Q436=\"\",#N/A,Q436)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C375,C392,C409,C426)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L375,L392,L409,L426)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q386=\"\",#N/A,Q386)","v":{"$error":"#N/A"}},{"$f":"IF(Q403=\"\",#N/A,Q403)","v":{"$error":"#N/A"}},{"$f":"IF(Q420=\"\",#N/A,Q420)","v":{"$error":"#N/A"}},{"$f":"IF(Q437=\"\",#N/A,Q437)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C376,C393,C410,C427)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L376,L393,L410,L427)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T361=0,T361=\"\",T365=\"\"),\"−\",ROUND(T365/T361,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T361=0,T361=\"\",T363=\"\"),\"−\",ROUND(T363/T361,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q387=\"\",#N/A,Q387)","v":{"$error":"#N/A"}},{"$f":"IF(Q404=\"\",#N/A,Q404)","v":{"$error":"#N/A"}},{"$f":"IF(Q421=\"\",#N/A,Q421)","v":{"$error":"#N/A"}},{"$f":"IF(Q438=\"\",#N/A,Q438)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C377,C394,C411,C428)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L377,L394,L411,L428)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q377=\"\",#N/A,Q377)","v":{"$error":"#N/A"}},{"$f":"IF(Q394=\"\",#N/A,Q394)","v":{"$error":"#N/A"}},{"$f":"IF(Q411=\"\",#N/A,Q411)","v":{"$error":"#N/A"}},{"$f":"IF(Q428=\"\",#N/A,Q428)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C378,C395,C412,C429)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L378,L395,L412,L429)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q357,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q378=\"\",#N/A,Q378)","v":{"$error":"#N/A"}},{"$f":"IF(Q395=\"\",#N/A,Q395)","v":{"$error":"#N/A"}},{"$f":"IF(Q412=\"\",#N/A,Q412)","v":{"$error":"#N/A"}},{"$f":"IF(Q429=\"\",#N/A,Q429)","v":{"$error":"#N/A"}}]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C407=0,\"\",C408/C407)","v":""},"","","",null,"","",{"$f":"IFERROR(J408/J407,\"\")","v":""},null,{"$f":"IF(L407=0,\"\",L408/L407)","v":""},"","",{"$f":"IFERROR(O408/O407,\"\")","v":""},null,{"$f":"IFERROR(Q408/Q407,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C408=0,\"\",C409/C408)","v":""},"","","",null,"","",{"$f":"IFERROR(J409/J408,\"\")","v":""},null,{"$f":"IF(L408=0,\"\",L409/L408)","v":""},"","",{"$f":"IFERROR(O409/O408,\"\")","v":""},null,{"$f":"IFERROR(Q409/Q408,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C409=0,\"\",C410/C409)","v":""},"","","",null,"","",{"$f":"IFERROR(J410/J409,\"\")","v":""},null,{"$f":"IF(L409=0,\"\",L410/L409)","v":""},"","",{"$f":"IFERROR(O410/O409,\"\")","v":""},null,{"$f":"IFERROR(Q410/Q409,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C408=0,\"\",C410/C408)","v":""},"","","",null,"","",{"$f":"IFERROR(J410/J408,\"\")","v":""},null,{"$f":"IF(L408=0,\"\",L410/L408)","v":""},"","",{"$f":"IFERROR(O410/O408,\"\")","v":""},null,{"$f":"IFERROR(Q410/Q408,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q416=\"\",-T422,Q416-T422)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T407:T421)","v":0}]
[null,{"$f":"LEFT(B354,3)&\" Неделя 4\"","v":"МАЙ Неделя 4"},"Дней:",6,{"$f":"LOWER(IF(D372+D389+D406+1<10,\"0\"&D372+D389+D406+1,D372+D389+D406+1)&\" \"&LEFT(B354,3)&\" - \"&IF(D372+D389+D406+D423<10,\"0\"&D372+D389+D406+D423,D372+D389+D406+D423)&\" \"&LEFT(B354,3))","v":"26 май - 31 май"}]
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[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J425,O425)=0,\"\",SUM(J425,O425))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C425=0,\"\",C429/C425)","v":""},{"$f":"IF(D425=0,\"\",D429/D425)","v":""},"","",null,"","",{"$f":"IFERROR(J429/J425,\"\")","v":""},null,{"$f":"IF(L425=0,\"\",L429/L425)","v":""},"","",{"$f":"IFERROR(O429/O425,\"\")","v":""},null,{"$f":"IFERROR(Q429/Q425,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C427=0,\"\",C429/C427)","v":""},{"$f":"IF(D427=0,\"\",D429/D427)","v":""},"","",null,"","",{"$f":"IFERROR(J429/J427,\"\")","v":""},null,{"$f":"IF(L427=0,\"\",L429/L427)","v":""},"","",{"$f":"IFERROR(O429/O427,\"\")","v":""},null,{"$f":"IFERROR(Q429/Q427,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C427=0,\"\",C428/C427)","v":""},{"$f":"IF(D427=0,\"\",D428/D427)","v":""},"","",null,"","",{"$f":"IFERROR(J428/J427,\"\")","v":""},null,{"$f":"IF(L427=0,\"\",L428/L427)","v":""},"","",{"$f":"IFERROR(O428/O427,\"\")","v":""},null,{"$f":"IFERROR(Q428/Q427,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C428-C429=0,\"\",C428-C429)","v":""},"","","",null,"","",{"$f":"IF(SUM(C433:I433)=0,\"\",SUM(C433:I433))","v":""},null,{"$f":"IF(L428-L429=0,\"\",L428-L429)","v":""},"","",{"$f":"IF(SUM(L433:N433)=0,\"\",SUM(L433:N433))","v":""},null,{"$f":"IF(SUM(J433,O433)=0,\"\",SUM(J433,O433))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C429=0,\"\",(C428-C429)/C429)","v":""},"","","",null,"","",{"$f":"IFERROR((J428-J429)/J429,\"\")","v":""},null,{"$f":"IF(L429=0,\"\",(L428-L429)/L429)","v":""},"","",{"$f":"IFERROR((O428-O429)/O429,\"\")","v":""},null,{"$f":"IFERROR((Q428-Q429)/Q429,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C424=0,\"\",C425/C424)","v":""},"","","",null,"","",{"$f":"IFERROR(J425/J424,\"\")","v":""},null,{"$f":"IF(L424=0,\"\",L425/L424)","v":""},"","",{"$f":"IFERROR(O425/O424,\"\")","v":""},null,{"$f":"IFERROR(Q425/Q424,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C425=0,\"\",C426/C425)","v":""},"","","",null,"","",{"$f":"IFERROR(J426/J425,\"\")","v":""},null,{"$f":"IF(L425=0,\"\",L426/L425)","v":""},"","",{"$f":"IFERROR(O426/O425,\"\")","v":""},null,{"$f":"IFERROR(Q426/Q425,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C426=0,\"\",C427/C426)","v":""},"","","",null,"","",{"$f":"IFERROR(J427/J426,\"\")","v":""},null,{"$f":"IF(L426=0,\"\",L427/L426)","v":""},"","",{"$f":"IFERROR(O427/O426,\"\")","v":""},null,{"$f":"IFERROR(Q427/Q426,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C425=0,\"\",C427/C425)","v":""},"","","",null,"","",{"$f":"IFERROR(J427/J425,\"\")","v":""},null,{"$f":"IF(L425=0,\"\",L427/L425)","v":""},"","",{"$f":"IFERROR(O427/O425,\"\")","v":""},null,{"$f":"IFERROR(Q427/Q425,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q433=\"\",-T439,Q433-T439)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T424:T438)","v":0}]
[]
[null,"ИЮНЬ",{"$f":"IF(Q458=0,\"              \",\"Чистая прибыль: \")&IF(Q458=0,\"\",Q458)&\"          \"&IF(Q448=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q448=\"\",\"\",Q448)&\"          \"&IF(T458=0,\"\",\"Доп.расходы: \")&IF(T458=0,\"\",T458)","v":"                                                    "}]
[null,{"$f":"B355","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D459,D476,D493,D510)","v":30}]
[null,{"$f":"B356","v":"Показов"},{"$f":"SUM(C460,C477,C494,C511)","v":0},{"$f":"SUM(D460,D477,D494,D511)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C443:I443)=0,\"\",SUM(C443:I443))","v":""},null,{"$f":"SUM(L460,L477,L494,L511)","v":0},0,0,{"$f":"IF(SUM(L443:N443)=0,\"\",SUM(L443:N443))","v":""},null,{"$f":"IF(SUM(J443,O443)=0,\"\",SUM(J443,O443))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C461,C478,C495,C512)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L461,L478,L495,L512)","v":0},0,0,"",null,{"$f":"IF(SUM(J444,O444)=0,\"\",SUM(J444,O444))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q472=\"\",#N/A,Q472)","v":{"$error":"#N/A"}},{"$f":"IF(Q489=\"\",#N/A,Q489)","v":{"$error":"#N/A"}},{"$f":"IF(Q506=\"\",#N/A,Q506)","v":{"$error":"#N/A"}},{"$f":"IF(Q523=\"\",#N/A,Q523)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C462,C479,C496,C513)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L462,L479,L496,L513)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q473=\"\",#N/A,Q473)","v":{"$error":"#N/A"}},{"$f":"IF(Q490=\"\",#N/A,Q490)","v":{"$error":"#N/A"}},{"$f":"IF(Q507=\"\",#N/A,Q507)","v":{"$error":"#N/A"}},{"$f":"IF(Q524=\"\",#N/A,Q524)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C463,C480,C497,C514)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L463,L480,L497,L514)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T448=0,T448=\"\",T452=\"\"),\"−\",ROUND(T452/T448,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T448=0,T448=\"\",T450=\"\"),\"−\",ROUND(T450/T448,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q474=\"\",#N/A,Q474)","v":{"$error":"#N/A"}},{"$f":"IF(Q491=\"\",#N/A,Q491)","v":{"$error":"#N/A"}},{"$f":"IF(Q508=\"\",#N/A,Q508)","v":{"$error":"#N/A"}},{"$f":"IF(Q525=\"\",#N/A,Q525)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C464,C481,C498,C515)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L464,L481,L498,L515)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q464=\"\",#N/A,Q464)","v":{"$error":"#N/A"}},{"$f":"IF(Q481=\"\",#N/A,Q481)","v":{"$error":"#N/A"}},{"$f":"IF(Q498=\"\",#N/A,Q498)","v":{"$error":"#N/A"}},{"$f":"IF(Q515=\"\",#N/A,Q515)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C465,C482,C499,C516)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L465,L482,L499,L516)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q444,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q465=\"\",#N/A,Q465)","v":{"$error":"#N/A"}},{"$f":"IF(Q482=\"\",#N/A,Q482)","v":{"$error":"#N/A"}},{"$f":"IF(Q499=\"\",#N/A,Q499)","v":{"$error":"#N/A"}},{"$f":"IF(Q516=\"\",#N/A,Q516)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C444=0,\"\",C448/C444)","v":""},"","","",null,"","",{"$f":"IFERROR(J448/J444,\"\")","v":""},null,{"$f":"IF(L444=0,\"\",L448/L444)","v":""},{"$f":"IF(M444=0,\"\",M448/M444)","v":""},{"$f":"IF(N444=0,\"\",N448/N444)","v":""},{"$f":"IFERROR(O448/O444,\"\")","v":""},null,{"$f":"IFERROR(Q448/Q444,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T450=0,T450=\"\",T452=\"\"),\"−\",ROUND(T452/T450,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q469=\"\",#N/A,Q469)","v":{"$error":"#N/A"}},{"$f":"IF(Q486=\"\",#N/A,Q486)","v":{"$error":"#N/A"}},{"$f":"IF(Q503=\"\",#N/A,Q503)","v":{"$error":"#N/A"}},{"$f":"IF(Q520=\"\",#N/A,Q520)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C446=0,\"\",C448/C446)","v":""},"","","",null,"","",{"$f":"IFERROR(J448/J446,\"\")","v":""},null,{"$f":"IF(L446=0,\"\",L448/L446)","v":""},{"$f":"IF(M446=0,\"\",M448/M446)","v":""},{"$f":"IF(N446=0,\"\",N448/N446)","v":""},{"$f":"IFERROR(O448/O446,\"\")","v":""},null,{"$f":"IFERROR(Q448/Q446,\"\")","v":""},null,null,{"$f":"OFFSET(Q445,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q475=\"\",#N/A,Q475)","v":0},{"$f":"IF(Q492=\"\",#N/A,Q492)","v":0},{"$f":"IF(Q509=\"\",#N/A,Q509)","v":0},{"$f":"IF(Q526=\"\",#N/A,Q526)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C446=0,\"\",C447/C446)","v":""},"","","",null,"","",{"$f":"IFERROR(J447/J446,\"\")","v":""},null,{"$f":"IF(L446=0,\"\",L447/L446)","v":""},{"$f":"IF(M446=0,\"\",M447/M446)","v":""},{"$f":"IF(N446=0,\"\",N447/N446)","v":""},{"$f":"IFERROR(O447/O446,\"\")","v":""},null,{"$f":"IFERROR(Q447/Q446,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C447-C448=0,\"\",C447-C448)","v":""},"","","",null,"","",{"$f":"IF(SUM(C452:I452)=0,\"\",SUM(C452:I452))","v":""},null,{"$f":"IF(L447-L448=0,\"\",L447-L448)","v":""},{"$f":"IF(M447-M448=0,\"\",M447-M448)","v":""},{"$f":"IF(N447-N448=0,\"\",N447-N448)","v":""},{"$f":"IF(SUM(L452:N452)=0,\"\",SUM(L452:N452))","v":""},null,{"$f":"IF(SUM(J452,O452)=0,\"\",SUM(J452,O452))","v":""},null,null,{"$f":"OFFSET(Q446,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T452=0,T452=\"\",T454=\"\"),\"−\",ROUND(T454/T452,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C448=0,\"\",(C447-C448)/C448)","v":""},"","","",null,"","",{"$f":"IFERROR((J447-J448)/J448,\"\")","v":""},null,{"$f":"IF(L448=0,\"\",(L447-L448)/L448)","v":""},{"$f":"IF(M448=0,\"\",(M447-M448)/M448)","v":""},{"$f":"IF(N448=0,\"\",(N447-N448)/N448)","v":""},{"$f":"IFERROR((O447-O448)/O448,\"\")","v":""},null,{"$f":"IFERROR((Q447-Q448)/Q448,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C443=0,\"\",C444/C443)","v":""},"","","",null,"","",{"$f":"IFERROR(J444/J443,\"\")","v":""},null,{"$f":"IF(L443=0,\"\",L444/L443)","v":""},"","",{"$f":"IFERROR(O444/O443,\"\")","v":""},null,{"$f":"IFERROR(Q444/Q443,\"\")","v":""},null,null,{"$f":"OFFSET(L446,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C444=0,\"\",C445/C444)","v":""},"","","",null,"","",{"$f":"IFERROR(J445/J444,\"\")","v":""},null,{"$f":"IF(L444=0,\"\",L445/L444)","v":""},"","",{"$f":"IFERROR(O445/O444,\"\")","v":""},null,{"$f":"IFERROR(Q445/Q444,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C445=0,\"\",C446/C445)","v":""},"","","",null,"","",{"$f":"IFERROR(J446/J445,\"\")","v":""},null,{"$f":"IF(L445=0,\"\",L446/L445)","v":""},"","",{"$f":"IFERROR(O446/O445,\"\")","v":""},null,{"$f":"IFERROR(Q446/Q445,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C444=0,\"\",C446/C444)","v":""},"","","",null,"","",{"$f":"IFERROR(J446/J444,\"\")","v":""},null,{"$f":"IF(L444=0,\"\",L446/L444)","v":""},{"$f":"IF(M444=0,\"\",M446/M444)","v":""},{"$f":"IF(N444=0,\"\",N446/N444)","v":""},{"$f":"IFERROR(O446/O444,\"\")","v":""},null,{"$f":"IFERROR(Q446/Q444,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q452=\"\",-T458,Q452-T458)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T460:T474,T477:T491,T494:T508,T511:T525)","v":0}]
[null,{"$f":"LEFT(B441,3)&\" Неделя 1\"","v":"ИЮН Неделя 1"},"Дней:",8,{"$f":"LOWER(\"01 \"&LEFT(B441,3)&\" - \"&IF(D459<10,\"0\"&D459,D459)&\" \"&LEFT(B441,3))","v":"01 июн - 08 июн"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C460:I460)=0,\"\",SUM(C460:I460))","v":""},null,null,null,null,{"$f":"IF(SUM(L460:N460)=0,\"\",SUM(L460:N460))","v":""},null,{"$f":"IF(SUM(J460,O460)=0,\"\",SUM(J460,O460))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J461,O461)=0,\"\",SUM(J461,O461))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
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[null,{"$f":"B442","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D546,D563,D580,D597)","v":31}]
[null,{"$f":"B443","v":"Показов"},{"$f":"SUM(C547,C564,C581,C598)","v":0},{"$f":"SUM(D547,D564,D581,D598)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C530:I530)=0,\"\",SUM(C530:I530))","v":""},null,{"$f":"SUM(L547,L564,L581,L598)","v":0},0,0,{"$f":"IF(SUM(L530:N530)=0,\"\",SUM(L530:N530))","v":""},null,{"$f":"IF(SUM(J530,O530)=0,\"\",SUM(J530,O530))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C548,C565,C582,C599)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L548,L565,L582,L599)","v":0},0,0,"",null,{"$f":"IF(SUM(J531,O531)=0,\"\",SUM(J531,O531))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q559=\"\",#N/A,Q559)","v":{"$error":"#N/A"}},{"$f":"IF(Q576=\"\",#N/A,Q576)","v":{"$error":"#N/A"}},{"$f":"IF(Q593=\"\",#N/A,Q593)","v":{"$error":"#N/A"}},{"$f":"IF(Q610=\"\",#N/A,Q610)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C549,C566,C583,C600)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L549,L566,L583,L600)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q560=\"\",#N/A,Q560)","v":{"$error":"#N/A"}},{"$f":"IF(Q577=\"\",#N/A,Q577)","v":{"$error":"#N/A"}},{"$f":"IF(Q594=\"\",#N/A,Q594)","v":{"$error":"#N/A"}},{"$f":"IF(Q611=\"\",#N/A,Q611)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C550,C567,C584,C601)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L550,L567,L584,L601)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T535=0,T535=\"\",T539=\"\"),\"−\",ROUND(T539/T535,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T535=0,T535=\"\",T537=\"\"),\"−\",ROUND(T537/T535,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q561=\"\",#N/A,Q561)","v":{"$error":"#N/A"}},{"$f":"IF(Q578=\"\",#N/A,Q578)","v":{"$error":"#N/A"}},{"$f":"IF(Q595=\"\",#N/A,Q595)","v":{"$error":"#N/A"}},{"$f":"IF(Q612=\"\",#N/A,Q612)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C551,C568,C585,C602)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L551,L568,L585,L602)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q551=\"\",#N/A,Q551)","v":{"$error":"#N/A"}},{"$f":"IF(Q568=\"\",#N/A,Q568)","v":{"$error":"#N/A"}},{"$f":"IF(Q585=\"\",#N/A,Q585)","v":{"$error":"#N/A"}},{"$f":"IF(Q602=\"\",#N/A,Q602)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C552,C569,C586,C603)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L552,L569,L586,L603)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q531,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q552=\"\",#N/A,Q552)","v":{"$error":"#N/A"}},{"$f":"IF(Q569=\"\",#N/A,Q569)","v":{"$error":"#N/A"}},{"$f":"IF(Q586=\"\",#N/A,Q586)","v":{"$error":"#N/A"}},{"$f":"IF(Q603=\"\",#N/A,Q603)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C531=0,\"\",C535/C531)","v":""},"","","",null,"","",{"$f":"IFERROR(J535/J531,\"\")","v":""},null,{"$f":"IF(L531=0,\"\",L535/L531)","v":""},{"$f":"IF(M531=0,\"\",M535/M531)","v":""},{"$f":"IF(N531=0,\"\",N535/N531)","v":""},{"$f":"IFERROR(O535/O531,\"\")","v":""},null,{"$f":"IFERROR(Q535/Q531,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T537=0,T537=\"\",T539=\"\"),\"−\",ROUND(T539/T537,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q556=\"\",#N/A,Q556)","v":{"$error":"#N/A"}},{"$f":"IF(Q573=\"\",#N/A,Q573)","v":{"$error":"#N/A"}},{"$f":"IF(Q590=\"\",#N/A,Q590)","v":{"$error":"#N/A"}},{"$f":"IF(Q607=\"\",#N/A,Q607)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C533=0,\"\",C535/C533)","v":""},"","","",null,"","",{"$f":"IFERROR(J535/J533,\"\")","v":""},null,{"$f":"IF(L533=0,\"\",L535/L533)","v":""},{"$f":"IF(M533=0,\"\",M535/M533)","v":""},{"$f":"IF(N533=0,\"\",N535/N533)","v":""},{"$f":"IFERROR(O535/O533,\"\")","v":""},null,{"$f":"IFERROR(Q535/Q533,\"\")","v":""},null,null,{"$f":"OFFSET(Q532,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q562=\"\",#N/A,Q562)","v":0},{"$f":"IF(Q579=\"\",#N/A,Q579)","v":0},{"$f":"IF(Q596=\"\",#N/A,Q596)","v":0},{"$f":"IF(Q613=\"\",#N/A,Q613)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C533=0,\"\",C534/C533)","v":""},"","","",null,"","",{"$f":"IFERROR(J534/J533,\"\")","v":""},null,{"$f":"IF(L533=0,\"\",L534/L533)","v":""},{"$f":"IF(M533=0,\"\",M534/M533)","v":""},{"$f":"IF(N533=0,\"\",N534/N533)","v":""},{"$f":"IFERROR(O534/O533,\"\")","v":""},null,{"$f":"IFERROR(Q534/Q533,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C534-C535=0,\"\",C534-C535)","v":""},"","","",null,"","",{"$f":"IF(SUM(C539:I539)=0,\"\",SUM(C539:I539))","v":""},null,{"$f":"IF(L534-L535=0,\"\",L534-L535)","v":""},{"$f":"IF(M534-M535=0,\"\",M534-M535)","v":""},{"$f":"IF(N534-N535=0,\"\",N534-N535)","v":""},{"$f":"IF(SUM(L539:N539)=0,\"\",SUM(L539:N539))","v":""},null,{"$f":"IF(SUM(J539,O539)=0,\"\",SUM(J539,O539))","v":""},null,null,{"$f":"OFFSET(Q533,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T539=0,T539=\"\",T541=\"\"),\"−\",ROUND(T541/T539,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C535=0,\"\",(C534-C535)/C535)","v":""},"","","",null,"","",{"$f":"IFERROR((J534-J535)/J535,\"\")","v":""},null,{"$f":"IF(L535=0,\"\",(L534-L535)/L535)","v":""},{"$f":"IF(M535=0,\"\",(M534-M535)/M535)","v":""},{"$f":"IF(N535=0,\"\",(N534-N535)/N535)","v":""},{"$f":"IFERROR((O534-O535)/O535,\"\")","v":""},null,{"$f":"IFERROR((Q534-Q535)/Q535,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C530=0,\"\",C531/C530)","v":""},"","","",null,"","",{"$f":"IFERROR(J531/J530,\"\")","v":""},null,{"$f":"IF(L530=0,\"\",L531/L530)","v":""},"","",{"$f":"IFERROR(O531/O530,\"\")","v":""},null,{"$f":"IFERROR(Q531/Q530,\"\")","v":""},null,null,{"$f":"OFFSET(L533,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C531=0,\"\",C532/C531)","v":""},"","","",null,"","",{"$f":"IFERROR(J532/J531,\"\")","v":""},null,{"$f":"IF(L531=0,\"\",L532/L531)","v":""},"","",{"$f":"IFERROR(O532/O531,\"\")","v":""},null,{"$f":"IFERROR(Q532/Q531,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C532=0,\"\",C533/C532)","v":""},"","","",null,"","",{"$f":"IFERROR(J533/J532,\"\")","v":""},null,{"$f":"IF(L532=0,\"\",L533/L532)","v":""},"","",{"$f":"IFERROR(O533/O532,\"\")","v":""},null,{"$f":"IFERROR(Q533/Q532,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C531=0,\"\",C533/C531)","v":""},"","","",null,"","",{"$f":"IFERROR(J533/J531,\"\")","v":""},null,{"$f":"IF(L531=0,\"\",L533/L531)","v":""},{"$f":"IF(M531=0,\"\",M533/M531)","v":""},{"$f":"IF(N531=0,\"\",N533/N531)","v":""},{"$f":"IFERROR(O533/O531,\"\")","v":""},null,{"$f":"IFERROR(Q533/Q531,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q539=\"\",-T545,Q539-T545)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T547:T561,T564:T578,T581:T595,T598:T612)","v":0}]
[null,{"$f":"LEFT(B528,3)&\" Неделя 1\"","v":"ИЮЛ Неделя 1"},"Дней:",6,{"$f":"LOWER(\"01 \"&LEFT(B528,3)&\" - \"&IF(D546<10,\"0\"&D546,D546)&\" \"&LEFT(B528,3))","v":"01 июл - 06 июл"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C547:I547)=0,\"\",SUM(C547:I547))","v":""},null,null,null,null,{"$f":"IF(SUM(L547:N547)=0,\"\",SUM(L547:N547))","v":""},null,{"$f":"IF(SUM(J547,O547)=0,\"\",SUM(J547,O547))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J548,O548)=0,\"\",SUM(J548,O548))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C548=0,\"\",C552/C548)","v":""},{"$f":"IF(D548=0,\"\",D552/D548)","v":""},"","",null,"","",{"$f":"IFERROR(J552/J548,\"\")","v":""},null,{"$f":"IF(L548=0,\"\",L552/L548)","v":""},"","",{"$f":"IFERROR(O552/O548,\"\")","v":""},null,{"$f":"IFERROR(Q552/Q548,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C550=0,\"\",C552/C550)","v":""},{"$f":"IF(D550=0,\"\",D552/D550)","v":""},"","",null,"","",{"$f":"IFERROR(J552/J550,\"\")","v":""},null,{"$f":"IF(L550=0,\"\",L552/L550)","v":""},"","",{"$f":"IFERROR(O552/O550,\"\")","v":""},null,{"$f":"IFERROR(Q552/Q550,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C550=0,\"\",C551/C550)","v":""},{"$f":"IF(D550=0,\"\",D551/D550)","v":""},"","",null,"","",{"$f":"IFERROR(J551/J550,\"\")","v":""},null,{"$f":"IF(L550=0,\"\",L551/L550)","v":""},"","",{"$f":"IFERROR(O551/O550,\"\")","v":""},null,{"$f":"IFERROR(Q551/Q550,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C551-C552=0,\"\",C551-C552)","v":""},"","","",null,"","",{"$f":"IF(SUM(C556:I556)=0,\"\",SUM(C556:I556))","v":""},null,{"$f":"IF(L551-L552=0,\"\",L551-L552)","v":""},"","",{"$f":"IF(SUM(L556:N556)=0,\"\",SUM(L556:N556))","v":""},null,{"$f":"IF(SUM(J556,O556)=0,\"\",SUM(J556,O556))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C552=0,\"\",(C551-C552)/C552)","v":""},"","","",null,"","",{"$f":"IFERROR((J551-J552)/J552,\"\")","v":""},null,{"$f":"IF(L552=0,\"\",(L551-L552)/L552)","v":""},"","",{"$f":"IFERROR((O551-O552)/O552,\"\")","v":""},null,{"$f":"IFERROR((Q551-Q552)/Q552,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C547=0,\"\",C548/C547)","v":""},"","","",null,"","",{"$f":"IFERROR(J548/J547,\"\")","v":""},null,{"$f":"IF(L547=0,\"\",L548/L547)","v":""},"","",{"$f":"IFERROR(O548/O547,\"\")","v":""},null,{"$f":"IFERROR(Q548/Q547,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C548=0,\"\",C549/C548)","v":""},"","","",null,"","",{"$f":"IFERROR(J549/J548,\"\")","v":""},null,{"$f":"IF(L548=0,\"\",L549/L548)","v":""},"","",{"$f":"IFERROR(O549/O548,\"\")","v":""},null,{"$f":"IFERROR(Q549/Q548,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C549=0,\"\",C550/C549)","v":""},"","","",null,"","",{"$f":"IFERROR(J550/J549,\"\")","v":""},null,{"$f":"IF(L549=0,\"\",L550/L549)","v":""},"","",{"$f":"IFERROR(O550/O549,\"\")","v":""},null,{"$f":"IFERROR(Q550/Q549,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C548=0,\"\",C550/C548)","v":""},"","","",null,"","",{"$f":"IFERROR(J550/J548,\"\")","v":""},null,{"$f":"IF(L548=0,\"\",L550/L548)","v":""},"","",{"$f":"IFERROR(O550/O548,\"\")","v":""},null,{"$f":"IFERROR(Q550/Q548,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q556=\"\",-T562,Q556-T562)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T547:T561)","v":0}]
[null,{"$f":"LEFT(B528,3)&\" Неделя 2\"","v":"ИЮЛ Неделя 2"},"Дней:",7,{"$f":"LOWER(IF(D546+1<10,\"0\"&D546+1,D546+1)&\" \"&LEFT(B528,3)&\" - \"&IF(D546+1+D563<10,\"0\"&D546+D563,D546+D563)&\" \"&LEFT(B528,3))","v":"07 июл - 13 июл"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C564:I564)=0,\"\",SUM(C564:I564))","v":""},null,null,null,null,{"$f":"IF(SUM(L564:N564)=0,\"\",SUM(L564:N564))","v":""},null,{"$f":"IF(SUM(J564,O564)=0,\"\",SUM(J564,O564))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J565,O565)=0,\"\",SUM(J565,O565))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C565=0,\"\",C569/C565)","v":""},{"$f":"IF(D565=0,\"\",D569/D565)","v":""},"","",null,"","",{"$f":"IFERROR(J569/J565,\"\")","v":""},null,{"$f":"IF(L565=0,\"\",L569/L565)","v":""},"","",{"$f":"IFERROR(O569/O565,\"\")","v":""},null,{"$f":"IFERROR(Q569/Q565,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C567=0,\"\",C569/C567)","v":""},{"$f":"IF(D567=0,\"\",D569/D567)","v":""},"","",null,"","",{"$f":"IFERROR(J569/J567,\"\")","v":""},null,{"$f":"IF(L567=0,\"\",L569/L567)","v":""},"","",{"$f":"IFERROR(O569/O567,\"\")","v":""},null,{"$f":"IFERROR(Q569/Q567,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C567=0,\"\",C568/C567)","v":""},{"$f":"IF(D567=0,\"\",D568/D567)","v":""},"","",null,"","",{"$f":"IFERROR(J568/J567,\"\")","v":""},null,{"$f":"IF(L567=0,\"\",L568/L567)","v":""},"","",{"$f":"IFERROR(O568/O567,\"\")","v":""},null,{"$f":"IFERROR(Q568/Q567,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C568-C569=0,\"\",C568-C569)","v":""},"","","",null,"","",{"$f":"IF(SUM(C573:I573)=0,\"\",SUM(C573:I573))","v":""},null,{"$f":"IF(L568-L569=0,\"\",L568-L569)","v":""},"","",{"$f":"IF(SUM(L573:N573)=0,\"\",SUM(L573:N573))","v":""},null,{"$f":"IF(SUM(J573,O573)=0,\"\",SUM(J573,O573))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C569=0,\"\",(C568-C569)/C569)","v":""},"","","",null,"","",{"$f":"IFERROR((J568-J569)/J569,\"\")","v":""},null,{"$f":"IF(L569=0,\"\",(L568-L569)/L569)","v":""},"","",{"$f":"IFERROR((O568-O569)/O569,\"\")","v":""},null,{"$f":"IFERROR((Q568-Q569)/Q569,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C564=0,\"\",C565/C564)","v":""},"","","",null,"","",{"$f":"IFERROR(J565/J564,\"\")","v":""},null,{"$f":"IF(L564=0,\"\",L565/L564)","v":""},"","",{"$f":"IFERROR(O565/O564,\"\")","v":""},null,{"$f":"IFERROR(Q565/Q564,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C565=0,\"\",C566/C565)","v":""},"","","",null,"","",{"$f":"IFERROR(J566/J565,\"\")","v":""},null,{"$f":"IF(L565=0,\"\",L566/L565)","v":""},"","",{"$f":"IFERROR(O566/O565,\"\")","v":""},null,{"$f":"IFERROR(Q566/Q565,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C566=0,\"\",C567/C566)","v":""},"","","",null,"","",{"$f":"IFERROR(J567/J566,\"\")","v":""},null,{"$f":"IF(L566=0,\"\",L567/L566)","v":""},"","",{"$f":"IFERROR(O567/O566,\"\")","v":""},null,{"$f":"IFERROR(Q567/Q566,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C565=0,\"\",C567/C565)","v":""},"","","",null,"","",{"$f":"IFERROR(J567/J565,\"\")","v":""},null,{"$f":"IF(L565=0,\"\",L567/L565)","v":""},"","",{"$f":"IFERROR(O567/O565,\"\")","v":""},null,{"$f":"IFERROR(Q567/Q565,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q573=\"\",-T579,Q573-T579)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T564:T578)","v":0}]
[null,{"$f":"LEFT(B528,3)&\" Неделя 3\"","v":"ИЮЛ Неделя 3"},"Дней:",7,{"$f":"LOWER(IF(D546+D563+1<10,\"0\"&D546+D563+1,D546+D563+1)&\" \"&LEFT(B528,3)&\" - \"&IF(D546+D563+D580<10,\"0\"&D546+D563+D580,D546+D563+D580)&\" \"&LEFT(B528,3))","v":"14 июл - 20 июл"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C581:I581)=0,\"\",SUM(C581:I581))","v":""},null,null,null,null,{"$f":"IF(SUM(L581:N581)=0,\"\",SUM(L581:N581))","v":""},null,{"$f":"IF(SUM(J581,O581)=0,\"\",SUM(J581,O581))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J582,O582)=0,\"\",SUM(J582,O582))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C582=0,\"\",C586/C582)","v":""},{"$f":"IF(D582=0,\"\",D586/D582)","v":""},"","",null,"","",{"$f":"IFERROR(J586/J582,\"\")","v":""},null,{"$f":"IF(L582=0,\"\",L586/L582)","v":""},"","",{"$f":"IFERROR(O586/O582,\"\")","v":""},null,{"$f":"IFERROR(Q586/Q582,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C584=0,\"\",C586/C584)","v":""},{"$f":"IF(D584=0,\"\",D586/D584)","v":""},"","",null,"","",{"$f":"IFERROR(J586/J584,\"\")","v":""},null,{"$f":"IF(L584=0,\"\",L586/L584)","v":""},"","",{"$f":"IFERROR(O586/O584,\"\")","v":""},null,{"$f":"IFERROR(Q586/Q584,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C584=0,\"\",C585/C584)","v":""},{"$f":"IF(D584=0,\"\",D585/D584)","v":""},"","",null,"","",{"$f":"IFERROR(J585/J584,\"\")","v":""},null,{"$f":"IF(L584=0,\"\",L585/L584)","v":""},"","",{"$f":"IFERROR(O585/O584,\"\")","v":""},null,{"$f":"IFERROR(Q585/Q584,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C585-C586=0,\"\",C585-C586)","v":""},"","","",null,"","",{"$f":"IF(SUM(C590:I590)=0,\"\",SUM(C590:I590))","v":""},null,{"$f":"IF(L585-L586=0,\"\",L585-L586)","v":""},"","",{"$f":"IF(SUM(L590:N590)=0,\"\",SUM(L590:N590))","v":""},null,{"$f":"IF(SUM(J590,O590)=0,\"\",SUM(J590,O590))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C586=0,\"\",(C585-C586)/C586)","v":""},"","","",null,"","",{"$f":"IFERROR((J585-J586)/J586,\"\")","v":""},null,{"$f":"IF(L586=0,\"\",(L585-L586)/L586)","v":""},"","",{"$f":"IFERROR((O585-O586)/O586,\"\")","v":""},null,{"$f":"IFERROR((Q585-Q586)/Q586,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C581=0,\"\",C582/C581)","v":""},"","","",null,"","",{"$f":"IFERROR(J582/J581,\"\")","v":""},null,{"$f":"IF(L581=0,\"\",L582/L581)","v":""},"","",{"$f":"IFERROR(O582/O581,\"\")","v":""},null,{"$f":"IFERROR(Q582/Q581,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C582=0,\"\",C583/C582)","v":""},"","","",null,"","",{"$f":"IFERROR(J583/J582,\"\")","v":""},null,{"$f":"IF(L582=0,\"\",L583/L582)","v":""},"","",{"$f":"IFERROR(O583/O582,\"\")","v":""},null,{"$f":"IFERROR(Q583/Q582,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C583=0,\"\",C584/C583)","v":""},"","","",null,"","",{"$f":"IFERROR(J584/J583,\"\")","v":""},null,{"$f":"IF(L583=0,\"\",L584/L583)","v":""},"","",{"$f":"IFERROR(O584/O583,\"\")","v":""},null,{"$f":"IFERROR(Q584/Q583,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C582=0,\"\",C584/C582)","v":""},"","","",null,"","",{"$f":"IFERROR(J584/J582,\"\")","v":""},null,{"$f":"IF(L582=0,\"\",L584/L582)","v":""},"","",{"$f":"IFERROR(O584/O582,\"\")","v":""},null,{"$f":"IFERROR(Q584/Q582,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q590=\"\",-T596,Q590-T596)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T581:T595)","v":0}]
[null,{"$f":"LEFT(B528,3)&\" Неделя 4\"","v":"ИЮЛ Неделя 4"},"Дней:",11,{"$f":"LOWER(IF(D546+D563+D580+1<10,\"0\"&D546+D563+D580+1,D546+D563+D580+1)&\" \"&LEFT(B528,3)&\" - \"&IF(D546+D563+D580+D597<10,\"0\"&D546+D563+D580+D597,D546+D563+D580+D597)&\" \"&LEFT(B528,3))","v":"21 июл - 31 июл"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C598:I598)=0,\"\",SUM(C598:I598))","v":""},null,null,null,null,{"$f":"IF(SUM(L598:N598)=0,\"\",SUM(L598:N598))","v":""},null,{"$f":"IF(SUM(J598,O598)=0,\"\",SUM(J598,O598))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J599,O599)=0,\"\",SUM(J599,O599))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C599=0,\"\",C603/C599)","v":""},{"$f":"IF(D599=0,\"\",D603/D599)","v":""},"","",null,"","",{"$f":"IFERROR(J603/J599,\"\")","v":""},null,{"$f":"IF(L599=0,\"\",L603/L599)","v":""},"","",{"$f":"IFERROR(O603/O599,\"\")","v":""},null,{"$f":"IFERROR(Q603/Q599,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C601=0,\"\",C603/C601)","v":""},{"$f":"IF(D601=0,\"\",D603/D601)","v":""},"","",null,"","",{"$f":"IFERROR(J603/J601,\"\")","v":""},null,{"$f":"IF(L601=0,\"\",L603/L601)","v":""},"","",{"$f":"IFERROR(O603/O601,\"\")","v":""},null,{"$f":"IFERROR(Q603/Q601,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C601=0,\"\",C602/C601)","v":""},{"$f":"IF(D601=0,\"\",D602/D601)","v":""},"","",null,"","",{"$f":"IFERROR(J602/J601,\"\")","v":""},null,{"$f":"IF(L601=0,\"\",L602/L601)","v":""},"","",{"$f":"IFERROR(O602/O601,\"\")","v":""},null,{"$f":"IFERROR(Q602/Q601,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C602-C603=0,\"\",C602-C603)","v":""},"","","",null,"","",{"$f":"IF(SUM(C607:I607)=0,\"\",SUM(C607:I607))","v":""},null,{"$f":"IF(L602-L603=0,\"\",L602-L603)","v":""},"","",{"$f":"IF(SUM(L607:N607)=0,\"\",SUM(L607:N607))","v":""},null,{"$f":"IF(SUM(J607,O607)=0,\"\",SUM(J607,O607))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C603=0,\"\",(C602-C603)/C603)","v":""},"","","",null,"","",{"$f":"IFERROR((J602-J603)/J603,\"\")","v":""},null,{"$f":"IF(L603=0,\"\",(L602-L603)/L603)","v":""},"","",{"$f":"IFERROR((O602-O603)/O603,\"\")","v":""},null,{"$f":"IFERROR((Q602-Q603)/Q603,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C598=0,\"\",C599/C598)","v":""},"","","",null,"","",{"$f":"IFERROR(J599/J598,\"\")","v":""},null,{"$f":"IF(L598=0,\"\",L599/L598)","v":""},"","",{"$f":"IFERROR(O599/O598,\"\")","v":""},null,{"$f":"IFERROR(Q599/Q598,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C599=0,\"\",C600/C599)","v":""},"","","",null,"","",{"$f":"IFERROR(J600/J599,\"\")","v":""},null,{"$f":"IF(L599=0,\"\",L600/L599)","v":""},"","",{"$f":"IFERROR(O600/O599,\"\")","v":""},null,{"$f":"IFERROR(Q600/Q599,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C600=0,\"\",C601/C600)","v":""},"","","",null,"","",{"$f":"IFERROR(J601/J600,\"\")","v":""},null,{"$f":"IF(L600=0,\"\",L601/L600)","v":""},"","",{"$f":"IFERROR(O601/O600,\"\")","v":""},null,{"$f":"IFERROR(Q601/Q600,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C599=0,\"\",C601/C599)","v":""},"","","",null,"","",{"$f":"IFERROR(J601/J599,\"\")","v":""},null,{"$f":"IF(L599=0,\"\",L601/L599)","v":""},"","",{"$f":"IFERROR(O601/O599,\"\")","v":""},null,{"$f":"IFERROR(Q601/Q599,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q607=\"\",-T613,Q607-T613)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T598:T612)","v":0}]
[]
[null,"АВГУСТ",{"$f":"IF(Q632=0,\"              \",\"Чистая прибыль: \")&IF(Q632=0,\"\",Q632)&\"          \"&IF(Q622=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q622=\"\",\"\",Q622)&\"          \"&IF(T632=0,\"\",\"Доп.расходы: \")&IF(T632=0,\"\",T632)","v":"                                                    "}]
[null,{"$f":"B529","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D633,D650,D667,D684)","v":31}]
[null,{"$f":"B530","v":"Показов"},{"$f":"SUM(C634,C651,C668,C685)","v":0},{"$f":"SUM(D634,D651,D668,D685)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C617:I617)=0,\"\",SUM(C617:I617))","v":""},null,{"$f":"SUM(L634,L651,L668,L685)","v":0},0,0,{"$f":"IF(SUM(L617:N617)=0,\"\",SUM(L617:N617))","v":""},null,{"$f":"IF(SUM(J617,O617)=0,\"\",SUM(J617,O617))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C635,C652,C669,C686)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L635,L652,L669,L686)","v":0},0,0,"",null,{"$f":"IF(SUM(J618,O618)=0,\"\",SUM(J618,O618))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q646=\"\",#N/A,Q646)","v":{"$error":"#N/A"}},{"$f":"IF(Q663=\"\",#N/A,Q663)","v":{"$error":"#N/A"}},{"$f":"IF(Q680=\"\",#N/A,Q680)","v":{"$error":"#N/A"}},{"$f":"IF(Q697=\"\",#N/A,Q697)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C636,C653,C670,C687)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L636,L653,L670,L687)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q647=\"\",#N/A,Q647)","v":{"$error":"#N/A"}},{"$f":"IF(Q664=\"\",#N/A,Q664)","v":{"$error":"#N/A"}},{"$f":"IF(Q681=\"\",#N/A,Q681)","v":{"$error":"#N/A"}},{"$f":"IF(Q698=\"\",#N/A,Q698)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C637,C654,C671,C688)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L637,L654,L671,L688)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T622=0,T622=\"\",T626=\"\"),\"−\",ROUND(T626/T622,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T622=0,T622=\"\",T624=\"\"),\"−\",ROUND(T624/T622,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q648=\"\",#N/A,Q648)","v":{"$error":"#N/A"}},{"$f":"IF(Q665=\"\",#N/A,Q665)","v":{"$error":"#N/A"}},{"$f":"IF(Q682=\"\",#N/A,Q682)","v":{"$error":"#N/A"}},{"$f":"IF(Q699=\"\",#N/A,Q699)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C638,C655,C672,C689)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L638,L655,L672,L689)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q638=\"\",#N/A,Q638)","v":{"$error":"#N/A"}},{"$f":"IF(Q655=\"\",#N/A,Q655)","v":{"$error":"#N/A"}},{"$f":"IF(Q672=\"\",#N/A,Q672)","v":{"$error":"#N/A"}},{"$f":"IF(Q689=\"\",#N/A,Q689)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C639,C656,C673,C690)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L639,L656,L673,L690)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q618,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q639=\"\",#N/A,Q639)","v":{"$error":"#N/A"}},{"$f":"IF(Q656=\"\",#N/A,Q656)","v":{"$error":"#N/A"}},{"$f":"IF(Q673=\"\",#N/A,Q673)","v":{"$error":"#N/A"}},{"$f":"IF(Q690=\"\",#N/A,Q690)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C618=0,\"\",C622/C618)","v":""},"","","",null,"","",{"$f":"IFERROR(J622/J618,\"\")","v":""},null,{"$f":"IF(L618=0,\"\",L622/L618)","v":""},{"$f":"IF(M618=0,\"\",M622/M618)","v":""},{"$f":"IF(N618=0,\"\",N622/N618)","v":""},{"$f":"IFERROR(O622/O618,\"\")","v":""},null,{"$f":"IFERROR(Q622/Q618,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T624=0,T624=\"\",T626=\"\"),\"−\",ROUND(T626/T624,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q643=\"\",#N/A,Q643)","v":{"$error":"#N/A"}},{"$f":"IF(Q660=\"\",#N/A,Q660)","v":{"$error":"#N/A"}},{"$f":"IF(Q677=\"\",#N/A,Q677)","v":{"$error":"#N/A"}},{"$f":"IF(Q694=\"\",#N/A,Q694)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C620=0,\"\",C622/C620)","v":""},"","","",null,"","",{"$f":"IFERROR(J622/J620,\"\")","v":""},null,{"$f":"IF(L620=0,\"\",L622/L620)","v":""},{"$f":"IF(M620=0,\"\",M622/M620)","v":""},{"$f":"IF(N620=0,\"\",N622/N620)","v":""},{"$f":"IFERROR(O622/O620,\"\")","v":""},null,{"$f":"IFERROR(Q622/Q620,\"\")","v":""},null,null,{"$f":"OFFSET(Q619,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q649=\"\",#N/A,Q649)","v":0},{"$f":"IF(Q666=\"\",#N/A,Q666)","v":0},{"$f":"IF(Q683=\"\",#N/A,Q683)","v":0},{"$f":"IF(Q700=\"\",#N/A,Q700)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C620=0,\"\",C621/C620)","v":""},"","","",null,"","",{"$f":"IFERROR(J621/J620,\"\")","v":""},null,{"$f":"IF(L620=0,\"\",L621/L620)","v":""},{"$f":"IF(M620=0,\"\",M621/M620)","v":""},{"$f":"IF(N620=0,\"\",N621/N620)","v":""},{"$f":"IFERROR(O621/O620,\"\")","v":""},null,{"$f":"IFERROR(Q621/Q620,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C621-C622=0,\"\",C621-C622)","v":""},"","","",null,"","",{"$f":"IF(SUM(C626:I626)=0,\"\",SUM(C626:I626))","v":""},null,{"$f":"IF(L621-L622=0,\"\",L621-L622)","v":""},{"$f":"IF(M621-M622=0,\"\",M621-M622)","v":""},{"$f":"IF(N621-N622=0,\"\",N621-N622)","v":""},{"$f":"IF(SUM(L626:N626)=0,\"\",SUM(L626:N626))","v":""},null,{"$f":"IF(SUM(J626,O626)=0,\"\",SUM(J626,O626))","v":""},null,null,{"$f":"OFFSET(Q620,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T626=0,T626=\"\",T628=\"\"),\"−\",ROUND(T628/T626,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C622=0,\"\",(C621-C622)/C622)","v":""},"","","",null,"","",{"$f":"IFERROR((J621-J622)/J622,\"\")","v":""},null,{"$f":"IF(L622=0,\"\",(L621-L622)/L622)","v":""},{"$f":"IF(M622=0,\"\",(M621-M622)/M622)","v":""},{"$f":"IF(N622=0,\"\",(N621-N622)/N622)","v":""},{"$f":"IFERROR((O621-O622)/O622,\"\")","v":""},null,{"$f":"IFERROR((Q621-Q622)/Q622,\"\")","v":""},null,null,"повтор"]
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[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q626=\"\",-T632,Q626-T632)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T634:T648,T651:T665,T668:T682,T685:T699)","v":0}]
[null,{"$f":"LEFT(B615,3)&\" Неделя 1\"","v":"АВГ Неделя 1"},"Дней:",10,{"$f":"LOWER(\"01 \"&LEFT(B615,3)&\" - \"&IF(D633<10,\"0\"&D633,D633)&\" \"&LEFT(B615,3))","v":"01 авг - 10 авг"}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C635=0,\"\",C639/C635)","v":""},{"$f":"IF(D635=0,\"\",D639/D635)","v":""},"","",null,"","",{"$f":"IFERROR(J639/J635,\"\")","v":""},null,{"$f":"IF(L635=0,\"\",L639/L635)","v":""},"","",{"$f":"IFERROR(O639/O635,\"\")","v":""},null,{"$f":"IFERROR(Q639/Q635,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C637=0,\"\",C639/C637)","v":""},{"$f":"IF(D637=0,\"\",D639/D637)","v":""},"","",null,"","",{"$f":"IFERROR(J639/J637,\"\")","v":""},null,{"$f":"IF(L637=0,\"\",L639/L637)","v":""},"","",{"$f":"IFERROR(O639/O637,\"\")","v":""},null,{"$f":"IFERROR(Q639/Q637,\"\")","v":""}]
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[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C635=0,\"\",C636/C635)","v":""},"","","",null,"","",{"$f":"IFERROR(J636/J635,\"\")","v":""},null,{"$f":"IF(L635=0,\"\",L636/L635)","v":""},"","",{"$f":"IFERROR(O636/O635,\"\")","v":""},null,{"$f":"IFERROR(Q636/Q635,\"\")","v":""}]
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[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C635=0,\"\",C637/C635)","v":""},"","","",null,"","",{"$f":"IFERROR(J637/J635,\"\")","v":""},null,{"$f":"IF(L635=0,\"\",L637/L635)","v":""},"","",{"$f":"IFERROR(O637/O635,\"\")","v":""},null,{"$f":"IFERROR(Q637/Q635,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q643=\"\",-T649,Q643-T649)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T634:T648)","v":0}]
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[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C651:I651)=0,\"\",SUM(C651:I651))","v":""},null,null,null,null,{"$f":"IF(SUM(L651:N651)=0,\"\",SUM(L651:N651))","v":""},null,{"$f":"IF(SUM(J651,O651)=0,\"\",SUM(J651,O651))","v":""}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C652=0,\"\",C656/C652)","v":""},{"$f":"IF(D652=0,\"\",D656/D652)","v":""},"","",null,"","",{"$f":"IFERROR(J656/J652,\"\")","v":""},null,{"$f":"IF(L652=0,\"\",L656/L652)","v":""},"","",{"$f":"IFERROR(O656/O652,\"\")","v":""},null,{"$f":"IFERROR(Q656/Q652,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C654=0,\"\",C656/C654)","v":""},{"$f":"IF(D654=0,\"\",D656/D654)","v":""},"","",null,"","",{"$f":"IFERROR(J656/J654,\"\")","v":""},null,{"$f":"IF(L654=0,\"\",L656/L654)","v":""},"","",{"$f":"IFERROR(O656/O654,\"\")","v":""},null,{"$f":"IFERROR(Q656/Q654,\"\")","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C651=0,\"\",C652/C651)","v":""},"","","",null,"","",{"$f":"IFERROR(J652/J651,\"\")","v":""},null,{"$f":"IF(L651=0,\"\",L652/L651)","v":""},"","",{"$f":"IFERROR(O652/O651,\"\")","v":""},null,{"$f":"IFERROR(Q652/Q651,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C652=0,\"\",C653/C652)","v":""},"","","",null,"","",{"$f":"IFERROR(J653/J652,\"\")","v":""},null,{"$f":"IF(L652=0,\"\",L653/L652)","v":""},"","",{"$f":"IFERROR(O653/O652,\"\")","v":""},null,{"$f":"IFERROR(Q653/Q652,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C653=0,\"\",C654/C653)","v":""},"","","",null,"","",{"$f":"IFERROR(J654/J653,\"\")","v":""},null,{"$f":"IF(L653=0,\"\",L654/L653)","v":""},"","",{"$f":"IFERROR(O654/O653,\"\")","v":""},null,{"$f":"IFERROR(Q654/Q653,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C652=0,\"\",C654/C652)","v":""},"","","",null,"","",{"$f":"IFERROR(J654/J652,\"\")","v":""},null,{"$f":"IF(L652=0,\"\",L654/L652)","v":""},"","",{"$f":"IFERROR(O654/O652,\"\")","v":""},null,{"$f":"IFERROR(Q654/Q652,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q660=\"\",-T666,Q660-T666)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T651:T665)","v":0}]
[null,{"$f":"LEFT(B615,3)&\" Неделя 3\"","v":"АВГ Неделя 3"},"Дней:",7,{"$f":"LOWER(IF(D633+D650+1<10,\"0\"&D633+D650+1,D633+D650+1)&\" \"&LEFT(B615,3)&\" - \"&IF(D633+D650+D667<10,\"0\"&D633+D650+D667,D633+D650+D667)&\" \"&LEFT(B615,3))","v":"18 авг - 24 авг"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C668:I668)=0,\"\",SUM(C668:I668))","v":""},null,null,null,null,{"$f":"IF(SUM(L668:N668)=0,\"\",SUM(L668:N668))","v":""},null,{"$f":"IF(SUM(J668,O668)=0,\"\",SUM(J668,O668))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J669,O669)=0,\"\",SUM(J669,O669))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C669=0,\"\",C673/C669)","v":""},{"$f":"IF(D669=0,\"\",D673/D669)","v":""},"","",null,"","",{"$f":"IFERROR(J673/J669,\"\")","v":""},null,{"$f":"IF(L669=0,\"\",L673/L669)","v":""},"","",{"$f":"IFERROR(O673/O669,\"\")","v":""},null,{"$f":"IFERROR(Q673/Q669,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C671=0,\"\",C673/C671)","v":""},{"$f":"IF(D671=0,\"\",D673/D671)","v":""},"","",null,"","",{"$f":"IFERROR(J673/J671,\"\")","v":""},null,{"$f":"IF(L671=0,\"\",L673/L671)","v":""},"","",{"$f":"IFERROR(O673/O671,\"\")","v":""},null,{"$f":"IFERROR(Q673/Q671,\"\")","v":""}]
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[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C673=0,\"\",(C672-C673)/C673)","v":""},"","","",null,"","",{"$f":"IFERROR((J672-J673)/J673,\"\")","v":""},null,{"$f":"IF(L673=0,\"\",(L672-L673)/L673)","v":""},"","",{"$f":"IFERROR((O672-O673)/O673,\"\")","v":""},null,{"$f":"IFERROR((Q672-Q673)/Q673,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C668=0,\"\",C669/C668)","v":""},"","","",null,"","",{"$f":"IFERROR(J669/J668,\"\")","v":""},null,{"$f":"IF(L668=0,\"\",L669/L668)","v":""},"","",{"$f":"IFERROR(O669/O668,\"\")","v":""},null,{"$f":"IFERROR(Q669/Q668,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C669=0,\"\",C670/C669)","v":""},"","","",null,"","",{"$f":"IFERROR(J670/J669,\"\")","v":""},null,{"$f":"IF(L669=0,\"\",L670/L669)","v":""},"","",{"$f":"IFERROR(O670/O669,\"\")","v":""},null,{"$f":"IFERROR(Q670/Q669,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C670=0,\"\",C671/C670)","v":""},"","","",null,"","",{"$f":"IFERROR(J671/J670,\"\")","v":""},null,{"$f":"IF(L670=0,\"\",L671/L670)","v":""},"","",{"$f":"IFERROR(O671/O670,\"\")","v":""},null,{"$f":"IFERROR(Q671/Q670,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C669=0,\"\",C671/C669)","v":""},"","","",null,"","",{"$f":"IFERROR(J671/J669,\"\")","v":""},null,{"$f":"IF(L669=0,\"\",L671/L669)","v":""},"","",{"$f":"IFERROR(O671/O669,\"\")","v":""},null,{"$f":"IFERROR(Q671/Q669,\"\")","v":""}]
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[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C685:I685)=0,\"\",SUM(C685:I685))","v":""},null,null,null,null,{"$f":"IF(SUM(L685:N685)=0,\"\",SUM(L685:N685))","v":""},null,{"$f":"IF(SUM(J685,O685)=0,\"\",SUM(J685,O685))","v":""}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C686=0,\"\",C690/C686)","v":""},{"$f":"IF(D686=0,\"\",D690/D686)","v":""},"","",null,"","",{"$f":"IFERROR(J690/J686,\"\")","v":""},null,{"$f":"IF(L686=0,\"\",L690/L686)","v":""},"","",{"$f":"IFERROR(O690/O686,\"\")","v":""},null,{"$f":"IFERROR(Q690/Q686,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C688=0,\"\",C690/C688)","v":""},{"$f":"IF(D688=0,\"\",D690/D688)","v":""},"","",null,"","",{"$f":"IFERROR(J690/J688,\"\")","v":""},null,{"$f":"IF(L688=0,\"\",L690/L688)","v":""},"","",{"$f":"IFERROR(O690/O688,\"\")","v":""},null,{"$f":"IFERROR(Q690/Q688,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C688=0,\"\",C689/C688)","v":""},{"$f":"IF(D688=0,\"\",D689/D688)","v":""},"","",null,"","",{"$f":"IFERROR(J689/J688,\"\")","v":""},null,{"$f":"IF(L688=0,\"\",L689/L688)","v":""},"","",{"$f":"IFERROR(O689/O688,\"\")","v":""},null,{"$f":"IFERROR(Q689/Q688,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C689-C690=0,\"\",C689-C690)","v":""},"","","",null,"","",{"$f":"IF(SUM(C694:I694)=0,\"\",SUM(C694:I694))","v":""},null,{"$f":"IF(L689-L690=0,\"\",L689-L690)","v":""},"","",{"$f":"IF(SUM(L694:N694)=0,\"\",SUM(L694:N694))","v":""},null,{"$f":"IF(SUM(J694,O694)=0,\"\",SUM(J694,O694))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C690=0,\"\",(C689-C690)/C690)","v":""},"","","",null,"","",{"$f":"IFERROR((J689-J690)/J690,\"\")","v":""},null,{"$f":"IF(L690=0,\"\",(L689-L690)/L690)","v":""},"","",{"$f":"IFERROR((O689-O690)/O690,\"\")","v":""},null,{"$f":"IFERROR((Q689-Q690)/Q690,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C685=0,\"\",C686/C685)","v":""},"","","",null,"","",{"$f":"IFERROR(J686/J685,\"\")","v":""},null,{"$f":"IF(L685=0,\"\",L686/L685)","v":""},"","",{"$f":"IFERROR(O686/O685,\"\")","v":""},null,{"$f":"IFERROR(Q686/Q685,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C686=0,\"\",C687/C686)","v":""},"","","",null,"","",{"$f":"IFERROR(J687/J686,\"\")","v":""},null,{"$f":"IF(L686=0,\"\",L687/L686)","v":""},"","",{"$f":"IFERROR(O687/O686,\"\")","v":""},null,{"$f":"IFERROR(Q687/Q686,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C687=0,\"\",C688/C687)","v":""},"","","",null,"","",{"$f":"IFERROR(J688/J687,\"\")","v":""},null,{"$f":"IF(L687=0,\"\",L688/L687)","v":""},"","",{"$f":"IFERROR(O688/O687,\"\")","v":""},null,{"$f":"IFERROR(Q688/Q687,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C686=0,\"\",C688/C686)","v":""},"","","",null,"","",{"$f":"IFERROR(J688/J686,\"\")","v":""},null,{"$f":"IF(L686=0,\"\",L688/L686)","v":""},"","",{"$f":"IFERROR(O688/O686,\"\")","v":""},null,{"$f":"IFERROR(Q688/Q686,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q694=\"\",-T700,Q694-T700)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T685:T699)","v":0}]
[]
[null,"СЕНТЯБРЬ",{"$f":"IF(Q719=0,\"              \",\"Чистая прибыль: \")&IF(Q719=0,\"\",Q719)&\"          \"&IF(Q709=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q709=\"\",\"\",Q709)&\"          \"&IF(T719=0,\"\",\"Доп.расходы: \")&IF(T719=0,\"\",T719)","v":"                                                    "}]
[null,{"$f":"B616","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D720,D737,D754,D771)","v":30}]
[null,{"$f":"B617","v":"Показов"},{"$f":"SUM(C721,C738,C755,C772)","v":0},{"$f":"SUM(D721,D738,D755,D772)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C704:I704)=0,\"\",SUM(C704:I704))","v":""},null,{"$f":"SUM(L721,L738,L755,L772)","v":0},0,0,{"$f":"IF(SUM(L704:N704)=0,\"\",SUM(L704:N704))","v":""},null,{"$f":"IF(SUM(J704,O704)=0,\"\",SUM(J704,O704))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C722,C739,C756,C773)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L722,L739,L756,L773)","v":0},0,0,"",null,{"$f":"IF(SUM(J705,O705)=0,\"\",SUM(J705,O705))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q733=\"\",#N/A,Q733)","v":{"$error":"#N/A"}},{"$f":"IF(Q750=\"\",#N/A,Q750)","v":{"$error":"#N/A"}},{"$f":"IF(Q767=\"\",#N/A,Q767)","v":{"$error":"#N/A"}},{"$f":"IF(Q784=\"\",#N/A,Q784)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C723,C740,C757,C774)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L723,L740,L757,L774)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q734=\"\",#N/A,Q734)","v":{"$error":"#N/A"}},{"$f":"IF(Q751=\"\",#N/A,Q751)","v":{"$error":"#N/A"}},{"$f":"IF(Q768=\"\",#N/A,Q768)","v":{"$error":"#N/A"}},{"$f":"IF(Q785=\"\",#N/A,Q785)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C724,C741,C758,C775)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L724,L741,L758,L775)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T709=0,T709=\"\",T713=\"\"),\"−\",ROUND(T713/T709,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T709=0,T709=\"\",T711=\"\"),\"−\",ROUND(T711/T709,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q735=\"\",#N/A,Q735)","v":{"$error":"#N/A"}},{"$f":"IF(Q752=\"\",#N/A,Q752)","v":{"$error":"#N/A"}},{"$f":"IF(Q769=\"\",#N/A,Q769)","v":{"$error":"#N/A"}},{"$f":"IF(Q786=\"\",#N/A,Q786)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C725,C742,C759,C776)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L725,L742,L759,L776)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q725=\"\",#N/A,Q725)","v":{"$error":"#N/A"}},{"$f":"IF(Q742=\"\",#N/A,Q742)","v":{"$error":"#N/A"}},{"$f":"IF(Q759=\"\",#N/A,Q759)","v":{"$error":"#N/A"}},{"$f":"IF(Q776=\"\",#N/A,Q776)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C726,C743,C760,C777)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L726,L743,L760,L777)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q705,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q726=\"\",#N/A,Q726)","v":{"$error":"#N/A"}},{"$f":"IF(Q743=\"\",#N/A,Q743)","v":{"$error":"#N/A"}},{"$f":"IF(Q760=\"\",#N/A,Q760)","v":{"$error":"#N/A"}},{"$f":"IF(Q777=\"\",#N/A,Q777)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C705=0,\"\",C709/C705)","v":""},"","","",null,"","",{"$f":"IFERROR(J709/J705,\"\")","v":""},null,{"$f":"IF(L705=0,\"\",L709/L705)","v":""},{"$f":"IF(M705=0,\"\",M709/M705)","v":""},{"$f":"IF(N705=0,\"\",N709/N705)","v":""},{"$f":"IFERROR(O709/O705,\"\")","v":""},null,{"$f":"IFERROR(Q709/Q705,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T711=0,T711=\"\",T713=\"\"),\"−\",ROUND(T713/T711,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q730=\"\",#N/A,Q730)","v":{"$error":"#N/A"}},{"$f":"IF(Q747=\"\",#N/A,Q747)","v":{"$error":"#N/A"}},{"$f":"IF(Q764=\"\",#N/A,Q764)","v":{"$error":"#N/A"}},{"$f":"IF(Q781=\"\",#N/A,Q781)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C707=0,\"\",C709/C707)","v":""},"","","",null,"","",{"$f":"IFERROR(J709/J707,\"\")","v":""},null,{"$f":"IF(L707=0,\"\",L709/L707)","v":""},{"$f":"IF(M707=0,\"\",M709/M707)","v":""},{"$f":"IF(N707=0,\"\",N709/N707)","v":""},{"$f":"IFERROR(O709/O707,\"\")","v":""},null,{"$f":"IFERROR(Q709/Q707,\"\")","v":""},null,null,{"$f":"OFFSET(Q706,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q736=\"\",#N/A,Q736)","v":0},{"$f":"IF(Q753=\"\",#N/A,Q753)","v":0},{"$f":"IF(Q770=\"\",#N/A,Q770)","v":0},{"$f":"IF(Q787=\"\",#N/A,Q787)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C707=0,\"\",C708/C707)","v":""},"","","",null,"","",{"$f":"IFERROR(J708/J707,\"\")","v":""},null,{"$f":"IF(L707=0,\"\",L708/L707)","v":""},{"$f":"IF(M707=0,\"\",M708/M707)","v":""},{"$f":"IF(N707=0,\"\",N708/N707)","v":""},{"$f":"IFERROR(O708/O707,\"\")","v":""},null,{"$f":"IFERROR(Q708/Q707,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C708-C709=0,\"\",C708-C709)","v":""},"","","",null,"","",{"$f":"IF(SUM(C713:I713)=0,\"\",SUM(C713:I713))","v":""},null,{"$f":"IF(L708-L709=0,\"\",L708-L709)","v":""},{"$f":"IF(M708-M709=0,\"\",M708-M709)","v":""},{"$f":"IF(N708-N709=0,\"\",N708-N709)","v":""},{"$f":"IF(SUM(L713:N713)=0,\"\",SUM(L713:N713))","v":""},null,{"$f":"IF(SUM(J713,O713)=0,\"\",SUM(J713,O713))","v":""},null,null,{"$f":"OFFSET(Q707,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T713=0,T713=\"\",T715=\"\"),\"−\",ROUND(T715/T713,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C709=0,\"\",(C708-C709)/C709)","v":""},"","","",null,"","",{"$f":"IFERROR((J708-J709)/J709,\"\")","v":""},null,{"$f":"IF(L709=0,\"\",(L708-L709)/L709)","v":""},{"$f":"IF(M709=0,\"\",(M708-M709)/M709)","v":""},{"$f":"IF(N709=0,\"\",(N708-N709)/N709)","v":""},{"$f":"IFERROR((O708-O709)/O709,\"\")","v":""},null,{"$f":"IFERROR((Q708-Q709)/Q709,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C704=0,\"\",C705/C704)","v":""},"","","",null,"","",{"$f":"IFERROR(J705/J704,\"\")","v":""},null,{"$f":"IF(L704=0,\"\",L705/L704)","v":""},"","",{"$f":"IFERROR(O705/O704,\"\")","v":""},null,{"$f":"IFERROR(Q705/Q704,\"\")","v":""},null,null,{"$f":"OFFSET(L707,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C705=0,\"\",C706/C705)","v":""},"","","",null,"","",{"$f":"IFERROR(J706/J705,\"\")","v":""},null,{"$f":"IF(L705=0,\"\",L706/L705)","v":""},"","",{"$f":"IFERROR(O706/O705,\"\")","v":""},null,{"$f":"IFERROR(Q706/Q705,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C706=0,\"\",C707/C706)","v":""},"","","",null,"","",{"$f":"IFERROR(J707/J706,\"\")","v":""},null,{"$f":"IF(L706=0,\"\",L707/L706)","v":""},"","",{"$f":"IFERROR(O707/O706,\"\")","v":""},null,{"$f":"IFERROR(Q707/Q706,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C705=0,\"\",C707/C705)","v":""},"","","",null,"","",{"$f":"IFERROR(J707/J705,\"\")","v":""},null,{"$f":"IF(L705=0,\"\",L707/L705)","v":""},{"$f":"IF(M705=0,\"\",M707/M705)","v":""},{"$f":"IF(N705=0,\"\",N707/N705)","v":""},{"$f":"IFERROR(O707/O705,\"\")","v":""},null,{"$f":"IFERROR(Q707/Q705,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q713=\"\",-T719,Q713-T719)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T721:T735,T738:T752,T755:T769,T772:T786)","v":0}]
[null,{"$f":"LEFT(B702,3)&\" Неделя 1\"","v":"СЕН Неделя 1"},"Дней:",7,{"$f":"LOWER(\"01 \"&LEFT(B702,3)&\" - \"&IF(D720<10,\"0\"&D720,D720)&\" \"&LEFT(B702,3))","v":"01 сен - 07 сен"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C721:I721)=0,\"\",SUM(C721:I721))","v":""},null,null,null,null,{"$f":"IF(SUM(L721:N721)=0,\"\",SUM(L721:N721))","v":""},null,{"$f":"IF(SUM(J721,O721)=0,\"\",SUM(J721,O721))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J722,O722)=0,\"\",SUM(J722,O722))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C722=0,\"\",C726/C722)","v":""},{"$f":"IF(D722=0,\"\",D726/D722)","v":""},"","",null,"","",{"$f":"IFERROR(J726/J722,\"\")","v":""},null,{"$f":"IF(L722=0,\"\",L726/L722)","v":""},"","",{"$f":"IFERROR(O726/O722,\"\")","v":""},null,{"$f":"IFERROR(Q726/Q722,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C724=0,\"\",C726/C724)","v":""},{"$f":"IF(D724=0,\"\",D726/D724)","v":""},"","",null,"","",{"$f":"IFERROR(J726/J724,\"\")","v":""},null,{"$f":"IF(L724=0,\"\",L726/L724)","v":""},"","",{"$f":"IFERROR(O726/O724,\"\")","v":""},null,{"$f":"IFERROR(Q726/Q724,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C724=0,\"\",C725/C724)","v":""},{"$f":"IF(D724=0,\"\",D725/D724)","v":""},"","",null,"","",{"$f":"IFERROR(J725/J724,\"\")","v":""},null,{"$f":"IF(L724=0,\"\",L725/L724)","v":""},"","",{"$f":"IFERROR(O725/O724,\"\")","v":""},null,{"$f":"IFERROR(Q725/Q724,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C725-C726=0,\"\",C725-C726)","v":""},"","","",null,"","",{"$f":"IF(SUM(C730:I730)=0,\"\",SUM(C730:I730))","v":""},null,{"$f":"IF(L725-L726=0,\"\",L725-L726)","v":""},"","",{"$f":"IF(SUM(L730:N730)=0,\"\",SUM(L730:N730))","v":""},null,{"$f":"IF(SUM(J730,O730)=0,\"\",SUM(J730,O730))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C726=0,\"\",(C725-C726)/C726)","v":""},"","","",null,"","",{"$f":"IFERROR((J725-J726)/J726,\"\")","v":""},null,{"$f":"IF(L726=0,\"\",(L725-L726)/L726)","v":""},"","",{"$f":"IFERROR((O725-O726)/O726,\"\")","v":""},null,{"$f":"IFERROR((Q725-Q726)/Q726,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C721=0,\"\",C722/C721)","v":""},"","","",null,"","",{"$f":"IFERROR(J722/J721,\"\")","v":""},null,{"$f":"IF(L721=0,\"\",L722/L721)","v":""},"","",{"$f":"IFERROR(O722/O721,\"\")","v":""},null,{"$f":"IFERROR(Q722/Q721,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C722=0,\"\",C723/C722)","v":""},"","","",null,"","",{"$f":"IFERROR(J723/J722,\"\")","v":""},null,{"$f":"IF(L722=0,\"\",L723/L722)","v":""},"","",{"$f":"IFERROR(O723/O722,\"\")","v":""},null,{"$f":"IFERROR(Q723/Q722,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C723=0,\"\",C724/C723)","v":""},"","","",null,"","",{"$f":"IFERROR(J724/J723,\"\")","v":""},null,{"$f":"IF(L723=0,\"\",L724/L723)","v":""},"","",{"$f":"IFERROR(O724/O723,\"\")","v":""},null,{"$f":"IFERROR(Q724/Q723,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C722=0,\"\",C724/C722)","v":""},"","","",null,"","",{"$f":"IFERROR(J724/J722,\"\")","v":""},null,{"$f":"IF(L722=0,\"\",L724/L722)","v":""},"","",{"$f":"IFERROR(O724/O722,\"\")","v":""},null,{"$f":"IFERROR(Q724/Q722,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q730=\"\",-T736,Q730-T736)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T721:T735)","v":0}]
[null,{"$f":"LEFT(B702,3)&\" Неделя 2\"","v":"СЕН Неделя 2"},"Дней:",7,{"$f":"LOWER(IF(D720+1<10,\"0\"&D720+1,D720+1)&\" \"&LEFT(B702,3)&\" - \"&IF(D720+1+D737<10,\"0\"&D720+D737,D720+D737)&\" \"&LEFT(B702,3))","v":"08 сен - 14 сен"}]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C739=0,\"\",C743/C739)","v":""},{"$f":"IF(D739=0,\"\",D743/D739)","v":""},"","",null,"","",{"$f":"IFERROR(J743/J739,\"\")","v":""},null,{"$f":"IF(L739=0,\"\",L743/L739)","v":""},"","",{"$f":"IFERROR(O743/O739,\"\")","v":""},null,{"$f":"IFERROR(Q743/Q739,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C741=0,\"\",C743/C741)","v":""},{"$f":"IF(D741=0,\"\",D743/D741)","v":""},"","",null,"","",{"$f":"IFERROR(J743/J741,\"\")","v":""},null,{"$f":"IF(L741=0,\"\",L743/L741)","v":""},"","",{"$f":"IFERROR(O743/O741,\"\")","v":""},null,{"$f":"IFERROR(Q743/Q741,\"\")","v":""}]
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[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C739=0,\"\",C740/C739)","v":""},"","","",null,"","",{"$f":"IFERROR(J740/J739,\"\")","v":""},null,{"$f":"IF(L739=0,\"\",L740/L739)","v":""},"","",{"$f":"IFERROR(O740/O739,\"\")","v":""},null,{"$f":"IFERROR(Q740/Q739,\"\")","v":""}]
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[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q747=\"\",-T753,Q747-T753)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T738:T752)","v":0}]
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[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J756,O756)=0,\"\",SUM(J756,O756))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C756=0,\"\",C760/C756)","v":""},{"$f":"IF(D756=0,\"\",D760/D756)","v":""},"","",null,"","",{"$f":"IFERROR(J760/J756,\"\")","v":""},null,{"$f":"IF(L756=0,\"\",L760/L756)","v":""},"","",{"$f":"IFERROR(O760/O756,\"\")","v":""},null,{"$f":"IFERROR(Q760/Q756,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C758=0,\"\",C760/C758)","v":""},{"$f":"IF(D758=0,\"\",D760/D758)","v":""},"","",null,"","",{"$f":"IFERROR(J760/J758,\"\")","v":""},null,{"$f":"IF(L758=0,\"\",L760/L758)","v":""},"","",{"$f":"IFERROR(O760/O758,\"\")","v":""},null,{"$f":"IFERROR(Q760/Q758,\"\")","v":""}]
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[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C760=0,\"\",(C759-C760)/C760)","v":""},"","","",null,"","",{"$f":"IFERROR((J759-J760)/J760,\"\")","v":""},null,{"$f":"IF(L760=0,\"\",(L759-L760)/L760)","v":""},"","",{"$f":"IFERROR((O759-O760)/O760,\"\")","v":""},null,{"$f":"IFERROR((Q759-Q760)/Q760,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C755=0,\"\",C756/C755)","v":""},"","","",null,"","",{"$f":"IFERROR(J756/J755,\"\")","v":""},null,{"$f":"IF(L755=0,\"\",L756/L755)","v":""},"","",{"$f":"IFERROR(O756/O755,\"\")","v":""},null,{"$f":"IFERROR(Q756/Q755,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C756=0,\"\",C757/C756)","v":""},"","","",null,"","",{"$f":"IFERROR(J757/J756,\"\")","v":""},null,{"$f":"IF(L756=0,\"\",L757/L756)","v":""},"","",{"$f":"IFERROR(O757/O756,\"\")","v":""},null,{"$f":"IFERROR(Q757/Q756,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C757=0,\"\",C758/C757)","v":""},"","","",null,"","",{"$f":"IFERROR(J758/J757,\"\")","v":""},null,{"$f":"IF(L757=0,\"\",L758/L757)","v":""},"","",{"$f":"IFERROR(O758/O757,\"\")","v":""},null,{"$f":"IFERROR(Q758/Q757,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C756=0,\"\",C758/C756)","v":""},"","","",null,"","",{"$f":"IFERROR(J758/J756,\"\")","v":""},null,{"$f":"IF(L756=0,\"\",L758/L756)","v":""},"","",{"$f":"IFERROR(O758/O756,\"\")","v":""},null,{"$f":"IFERROR(Q758/Q756,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q764=\"\",-T770,Q764-T770)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T755:T769)","v":0}]
[null,{"$f":"LEFT(B702,3)&\" Неделя 4\"","v":"СЕН Неделя 4"},"Дней:",9,{"$f":"LOWER(IF(D720+D737+D754+1<10,\"0\"&D720+D737+D754+1,D720+D737+D754+1)&\" \"&LEFT(B702,3)&\" - \"&IF(D720+D737+D754+D771<10,\"0\"&D720+D737+D754+D771,D720+D737+D754+D771)&\" \"&LEFT(B702,3))","v":"22 сен - 30 сен"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C772:I772)=0,\"\",SUM(C772:I772))","v":""},null,null,null,null,{"$f":"IF(SUM(L772:N772)=0,\"\",SUM(L772:N772))","v":""},null,{"$f":"IF(SUM(J772,O772)=0,\"\",SUM(J772,O772))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J773,O773)=0,\"\",SUM(J773,O773))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C773=0,\"\",C777/C773)","v":""},{"$f":"IF(D773=0,\"\",D777/D773)","v":""},"","",null,"","",{"$f":"IFERROR(J777/J773,\"\")","v":""},null,{"$f":"IF(L773=0,\"\",L777/L773)","v":""},"","",{"$f":"IFERROR(O777/O773,\"\")","v":""},null,{"$f":"IFERROR(Q777/Q773,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C775=0,\"\",C777/C775)","v":""},{"$f":"IF(D775=0,\"\",D777/D775)","v":""},"","",null,"","",{"$f":"IFERROR(J777/J775,\"\")","v":""},null,{"$f":"IF(L775=0,\"\",L777/L775)","v":""},"","",{"$f":"IFERROR(O777/O775,\"\")","v":""},null,{"$f":"IFERROR(Q777/Q775,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C775=0,\"\",C776/C775)","v":""},{"$f":"IF(D775=0,\"\",D776/D775)","v":""},"","",null,"","",{"$f":"IFERROR(J776/J775,\"\")","v":""},null,{"$f":"IF(L775=0,\"\",L776/L775)","v":""},"","",{"$f":"IFERROR(O776/O775,\"\")","v":""},null,{"$f":"IFERROR(Q776/Q775,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C776-C777=0,\"\",C776-C777)","v":""},"","","",null,"","",{"$f":"IF(SUM(C781:I781)=0,\"\",SUM(C781:I781))","v":""},null,{"$f":"IF(L776-L777=0,\"\",L776-L777)","v":""},"","",{"$f":"IF(SUM(L781:N781)=0,\"\",SUM(L781:N781))","v":""},null,{"$f":"IF(SUM(J781,O781)=0,\"\",SUM(J781,O781))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C777=0,\"\",(C776-C777)/C777)","v":""},"","","",null,"","",{"$f":"IFERROR((J776-J777)/J777,\"\")","v":""},null,{"$f":"IF(L777=0,\"\",(L776-L777)/L777)","v":""},"","",{"$f":"IFERROR((O776-O777)/O777,\"\")","v":""},null,{"$f":"IFERROR((Q776-Q777)/Q777,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C772=0,\"\",C773/C772)","v":""},"","","",null,"","",{"$f":"IFERROR(J773/J772,\"\")","v":""},null,{"$f":"IF(L772=0,\"\",L773/L772)","v":""},"","",{"$f":"IFERROR(O773/O772,\"\")","v":""},null,{"$f":"IFERROR(Q773/Q772,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C773=0,\"\",C774/C773)","v":""},"","","",null,"","",{"$f":"IFERROR(J774/J773,\"\")","v":""},null,{"$f":"IF(L773=0,\"\",L774/L773)","v":""},"","",{"$f":"IFERROR(O774/O773,\"\")","v":""},null,{"$f":"IFERROR(Q774/Q773,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C774=0,\"\",C775/C774)","v":""},"","","",null,"","",{"$f":"IFERROR(J775/J774,\"\")","v":""},null,{"$f":"IF(L774=0,\"\",L775/L774)","v":""},"","",{"$f":"IFERROR(O775/O774,\"\")","v":""},null,{"$f":"IFERROR(Q775/Q774,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C773=0,\"\",C775/C773)","v":""},"","","",null,"","",{"$f":"IFERROR(J775/J773,\"\")","v":""},null,{"$f":"IF(L773=0,\"\",L775/L773)","v":""},"","",{"$f":"IFERROR(O775/O773,\"\")","v":""},null,{"$f":"IFERROR(Q775/Q773,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q781=\"\",-T787,Q781-T787)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T772:T786)","v":0}]
[]
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[null,{"$f":"B703","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D807,D824,D841,D858)","v":31}]
[null,{"$f":"B704","v":"Показов"},{"$f":"SUM(C808,C825,C842,C859)","v":0},{"$f":"SUM(D808,D825,D842,D859)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C791:I791)=0,\"\",SUM(C791:I791))","v":""},null,{"$f":"SUM(L808,L825,L842,L859)","v":0},0,0,{"$f":"IF(SUM(L791:N791)=0,\"\",SUM(L791:N791))","v":""},null,{"$f":"IF(SUM(J791,O791)=0,\"\",SUM(J791,O791))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
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[null,"Откликов",{"$f":"SUM(C810,C827,C844,C861)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L810,L827,L844,L861)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q821=\"\",#N/A,Q821)","v":{"$error":"#N/A"}},{"$f":"IF(Q838=\"\",#N/A,Q838)","v":{"$error":"#N/A"}},{"$f":"IF(Q855=\"\",#N/A,Q855)","v":{"$error":"#N/A"}},{"$f":"IF(Q872=\"\",#N/A,Q872)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C811,C828,C845,C862)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L811,L828,L845,L862)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T796=0,T796=\"\",T800=\"\"),\"−\",ROUND(T800/T796,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T796=0,T796=\"\",T798=\"\"),\"−\",ROUND(T798/T796,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q822=\"\",#N/A,Q822)","v":{"$error":"#N/A"}},{"$f":"IF(Q839=\"\",#N/A,Q839)","v":{"$error":"#N/A"}},{"$f":"IF(Q856=\"\",#N/A,Q856)","v":{"$error":"#N/A"}},{"$f":"IF(Q873=\"\",#N/A,Q873)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C812,C829,C846,C863)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L812,L829,L846,L863)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q812=\"\",#N/A,Q812)","v":{"$error":"#N/A"}},{"$f":"IF(Q829=\"\",#N/A,Q829)","v":{"$error":"#N/A"}},{"$f":"IF(Q846=\"\",#N/A,Q846)","v":{"$error":"#N/A"}},{"$f":"IF(Q863=\"\",#N/A,Q863)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C813,C830,C847,C864)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L813,L830,L847,L864)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q792,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q813=\"\",#N/A,Q813)","v":{"$error":"#N/A"}},{"$f":"IF(Q830=\"\",#N/A,Q830)","v":{"$error":"#N/A"}},{"$f":"IF(Q847=\"\",#N/A,Q847)","v":{"$error":"#N/A"}},{"$f":"IF(Q864=\"\",#N/A,Q864)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C792=0,\"\",C796/C792)","v":""},"","","",null,"","",{"$f":"IFERROR(J796/J792,\"\")","v":""},null,{"$f":"IF(L792=0,\"\",L796/L792)","v":""},{"$f":"IF(M792=0,\"\",M796/M792)","v":""},{"$f":"IF(N792=0,\"\",N796/N792)","v":""},{"$f":"IFERROR(O796/O792,\"\")","v":""},null,{"$f":"IFERROR(Q796/Q792,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T798=0,T798=\"\",T800=\"\"),\"−\",ROUND(T800/T798,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q817=\"\",#N/A,Q817)","v":{"$error":"#N/A"}},{"$f":"IF(Q834=\"\",#N/A,Q834)","v":{"$error":"#N/A"}},{"$f":"IF(Q851=\"\",#N/A,Q851)","v":{"$error":"#N/A"}},{"$f":"IF(Q868=\"\",#N/A,Q868)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C794=0,\"\",C796/C794)","v":""},"","","",null,"","",{"$f":"IFERROR(J796/J794,\"\")","v":""},null,{"$f":"IF(L794=0,\"\",L796/L794)","v":""},{"$f":"IF(M794=0,\"\",M796/M794)","v":""},{"$f":"IF(N794=0,\"\",N796/N794)","v":""},{"$f":"IFERROR(O796/O794,\"\")","v":""},null,{"$f":"IFERROR(Q796/Q794,\"\")","v":""},null,null,{"$f":"OFFSET(Q793,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q823=\"\",#N/A,Q823)","v":0},{"$f":"IF(Q840=\"\",#N/A,Q840)","v":0},{"$f":"IF(Q857=\"\",#N/A,Q857)","v":0},{"$f":"IF(Q874=\"\",#N/A,Q874)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C794=0,\"\",C795/C794)","v":""},"","","",null,"","",{"$f":"IFERROR(J795/J794,\"\")","v":""},null,{"$f":"IF(L794=0,\"\",L795/L794)","v":""},{"$f":"IF(M794=0,\"\",M795/M794)","v":""},{"$f":"IF(N794=0,\"\",N795/N794)","v":""},{"$f":"IFERROR(O795/O794,\"\")","v":""},null,{"$f":"IFERROR(Q795/Q794,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C795-C796=0,\"\",C795-C796)","v":""},"","","",null,"","",{"$f":"IF(SUM(C800:I800)=0,\"\",SUM(C800:I800))","v":""},null,{"$f":"IF(L795-L796=0,\"\",L795-L796)","v":""},{"$f":"IF(M795-M796=0,\"\",M795-M796)","v":""},{"$f":"IF(N795-N796=0,\"\",N795-N796)","v":""},{"$f":"IF(SUM(L800:N800)=0,\"\",SUM(L800:N800))","v":""},null,{"$f":"IF(SUM(J800,O800)=0,\"\",SUM(J800,O800))","v":""},null,null,{"$f":"OFFSET(Q794,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T800=0,T800=\"\",T802=\"\"),\"−\",ROUND(T802/T800,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C796=0,\"\",(C795-C796)/C796)","v":""},"","","",null,"","",{"$f":"IFERROR((J795-J796)/J796,\"\")","v":""},null,{"$f":"IF(L796=0,\"\",(L795-L796)/L796)","v":""},{"$f":"IF(M796=0,\"\",(M795-M796)/M796)","v":""},{"$f":"IF(N796=0,\"\",(N795-N796)/N796)","v":""},{"$f":"IFERROR((O795-O796)/O796,\"\")","v":""},null,{"$f":"IFERROR((Q795-Q796)/Q796,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C791=0,\"\",C792/C791)","v":""},"","","",null,"","",{"$f":"IFERROR(J792/J791,\"\")","v":""},null,{"$f":"IF(L791=0,\"\",L792/L791)","v":""},"","",{"$f":"IFERROR(O792/O791,\"\")","v":""},null,{"$f":"IFERROR(Q792/Q791,\"\")","v":""},null,null,{"$f":"OFFSET(L794,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C792=0,\"\",C793/C792)","v":""},"","","",null,"","",{"$f":"IFERROR(J793/J792,\"\")","v":""},null,{"$f":"IF(L792=0,\"\",L793/L792)","v":""},"","",{"$f":"IFERROR(O793/O792,\"\")","v":""},null,{"$f":"IFERROR(Q793/Q792,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C793=0,\"\",C794/C793)","v":""},"","","",null,"","",{"$f":"IFERROR(J794/J793,\"\")","v":""},null,{"$f":"IF(L793=0,\"\",L794/L793)","v":""},"","",{"$f":"IFERROR(O794/O793,\"\")","v":""},null,{"$f":"IFERROR(Q794/Q793,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C792=0,\"\",C794/C792)","v":""},"","","",null,"","",{"$f":"IFERROR(J794/J792,\"\")","v":""},null,{"$f":"IF(L792=0,\"\",L794/L792)","v":""},{"$f":"IF(M792=0,\"\",M794/M792)","v":""},{"$f":"IF(N792=0,\"\",N794/N792)","v":""},{"$f":"IFERROR(O794/O792,\"\")","v":""},null,{"$f":"IFERROR(Q794/Q792,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q800=\"\",-T806,Q800-T806)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T808:T822,T825:T839,T842:T856,T859:T873)","v":0}]
[null,{"$f":"LEFT(B789,3)&\" Неделя 1\"","v":"ОКТ Неделя 1"},"Дней:",5,{"$f":"LOWER(\"01 \"&LEFT(B789,3)&\" - \"&IF(D807<10,\"0\"&D807,D807)&\" \"&LEFT(B789,3))","v":"01 окт - 05 окт"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C808:I808)=0,\"\",SUM(C808:I808))","v":""},null,null,null,null,{"$f":"IF(SUM(L808:N808)=0,\"\",SUM(L808:N808))","v":""},null,{"$f":"IF(SUM(J808,O808)=0,\"\",SUM(J808,O808))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J809,O809)=0,\"\",SUM(J809,O809))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C809=0,\"\",C813/C809)","v":""},{"$f":"IF(D809=0,\"\",D813/D809)","v":""},"","",null,"","",{"$f":"IFERROR(J813/J809,\"\")","v":""},null,{"$f":"IF(L809=0,\"\",L813/L809)","v":""},"","",{"$f":"IFERROR(O813/O809,\"\")","v":""},null,{"$f":"IFERROR(Q813/Q809,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C811=0,\"\",C813/C811)","v":""},{"$f":"IF(D811=0,\"\",D813/D811)","v":""},"","",null,"","",{"$f":"IFERROR(J813/J811,\"\")","v":""},null,{"$f":"IF(L811=0,\"\",L813/L811)","v":""},"","",{"$f":"IFERROR(O813/O811,\"\")","v":""},null,{"$f":"IFERROR(Q813/Q811,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C811=0,\"\",C812/C811)","v":""},{"$f":"IF(D811=0,\"\",D812/D811)","v":""},"","",null,"","",{"$f":"IFERROR(J812/J811,\"\")","v":""},null,{"$f":"IF(L811=0,\"\",L812/L811)","v":""},"","",{"$f":"IFERROR(O812/O811,\"\")","v":""},null,{"$f":"IFERROR(Q812/Q811,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C812-C813=0,\"\",C812-C813)","v":""},"","","",null,"","",{"$f":"IF(SUM(C817:I817)=0,\"\",SUM(C817:I817))","v":""},null,{"$f":"IF(L812-L813=0,\"\",L812-L813)","v":""},"","",{"$f":"IF(SUM(L817:N817)=0,\"\",SUM(L817:N817))","v":""},null,{"$f":"IF(SUM(J817,O817)=0,\"\",SUM(J817,O817))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C813=0,\"\",(C812-C813)/C813)","v":""},"","","",null,"","",{"$f":"IFERROR((J812-J813)/J813,\"\")","v":""},null,{"$f":"IF(L813=0,\"\",(L812-L813)/L813)","v":""},"","",{"$f":"IFERROR((O812-O813)/O813,\"\")","v":""},null,{"$f":"IFERROR((Q812-Q813)/Q813,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C808=0,\"\",C809/C808)","v":""},"","","",null,"","",{"$f":"IFERROR(J809/J808,\"\")","v":""},null,{"$f":"IF(L808=0,\"\",L809/L808)","v":""},"","",{"$f":"IFERROR(O809/O808,\"\")","v":""},null,{"$f":"IFERROR(Q809/Q808,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C809=0,\"\",C810/C809)","v":""},"","","",null,"","",{"$f":"IFERROR(J810/J809,\"\")","v":""},null,{"$f":"IF(L809=0,\"\",L810/L809)","v":""},"","",{"$f":"IFERROR(O810/O809,\"\")","v":""},null,{"$f":"IFERROR(Q810/Q809,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C810=0,\"\",C811/C810)","v":""},"","","",null,"","",{"$f":"IFERROR(J811/J810,\"\")","v":""},null,{"$f":"IF(L810=0,\"\",L811/L810)","v":""},"","",{"$f":"IFERROR(O811/O810,\"\")","v":""},null,{"$f":"IFERROR(Q811/Q810,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C809=0,\"\",C811/C809)","v":""},"","","",null,"","",{"$f":"IFERROR(J811/J809,\"\")","v":""},null,{"$f":"IF(L809=0,\"\",L811/L809)","v":""},"","",{"$f":"IFERROR(O811/O809,\"\")","v":""},null,{"$f":"IFERROR(Q811/Q809,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q817=\"\",-T823,Q817-T823)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T808:T822)","v":0}]
[null,{"$f":"LEFT(B789,3)&\" Неделя 2\"","v":"ОКТ Неделя 2"},"Дней:",7,{"$f":"LOWER(IF(D807+1<10,\"0\"&D807+1,D807+1)&\" \"&LEFT(B789,3)&\" - \"&IF(D807+1+D824<10,\"0\"&D807+D824,D807+D824)&\" \"&LEFT(B789,3))","v":"06 окт - 12 окт"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C825:I825)=0,\"\",SUM(C825:I825))","v":""},null,null,null,null,{"$f":"IF(SUM(L825:N825)=0,\"\",SUM(L825:N825))","v":""},null,{"$f":"IF(SUM(J825,O825)=0,\"\",SUM(J825,O825))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J826,O826)=0,\"\",SUM(J826,O826))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C826=0,\"\",C830/C826)","v":""},{"$f":"IF(D826=0,\"\",D830/D826)","v":""},"","",null,"","",{"$f":"IFERROR(J830/J826,\"\")","v":""},null,{"$f":"IF(L826=0,\"\",L830/L826)","v":""},"","",{"$f":"IFERROR(O830/O826,\"\")","v":""},null,{"$f":"IFERROR(Q830/Q826,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C828=0,\"\",C830/C828)","v":""},{"$f":"IF(D828=0,\"\",D830/D828)","v":""},"","",null,"","",{"$f":"IFERROR(J830/J828,\"\")","v":""},null,{"$f":"IF(L828=0,\"\",L830/L828)","v":""},"","",{"$f":"IFERROR(O830/O828,\"\")","v":""},null,{"$f":"IFERROR(Q830/Q828,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C828=0,\"\",C829/C828)","v":""},{"$f":"IF(D828=0,\"\",D829/D828)","v":""},"","",null,"","",{"$f":"IFERROR(J829/J828,\"\")","v":""},null,{"$f":"IF(L828=0,\"\",L829/L828)","v":""},"","",{"$f":"IFERROR(O829/O828,\"\")","v":""},null,{"$f":"IFERROR(Q829/Q828,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C829-C830=0,\"\",C829-C830)","v":""},"","","",null,"","",{"$f":"IF(SUM(C834:I834)=0,\"\",SUM(C834:I834))","v":""},null,{"$f":"IF(L829-L830=0,\"\",L829-L830)","v":""},"","",{"$f":"IF(SUM(L834:N834)=0,\"\",SUM(L834:N834))","v":""},null,{"$f":"IF(SUM(J834,O834)=0,\"\",SUM(J834,O834))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C830=0,\"\",(C829-C830)/C830)","v":""},"","","",null,"","",{"$f":"IFERROR((J829-J830)/J830,\"\")","v":""},null,{"$f":"IF(L830=0,\"\",(L829-L830)/L830)","v":""},"","",{"$f":"IFERROR((O829-O830)/O830,\"\")","v":""},null,{"$f":"IFERROR((Q829-Q830)/Q830,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C825=0,\"\",C826/C825)","v":""},"","","",null,"","",{"$f":"IFERROR(J826/J825,\"\")","v":""},null,{"$f":"IF(L825=0,\"\",L826/L825)","v":""},"","",{"$f":"IFERROR(O826/O825,\"\")","v":""},null,{"$f":"IFERROR(Q826/Q825,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C826=0,\"\",C827/C826)","v":""},"","","",null,"","",{"$f":"IFERROR(J827/J826,\"\")","v":""},null,{"$f":"IF(L826=0,\"\",L827/L826)","v":""},"","",{"$f":"IFERROR(O827/O826,\"\")","v":""},null,{"$f":"IFERROR(Q827/Q826,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C827=0,\"\",C828/C827)","v":""},"","","",null,"","",{"$f":"IFERROR(J828/J827,\"\")","v":""},null,{"$f":"IF(L827=0,\"\",L828/L827)","v":""},"","",{"$f":"IFERROR(O828/O827,\"\")","v":""},null,{"$f":"IFERROR(Q828/Q827,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C826=0,\"\",C828/C826)","v":""},"","","",null,"","",{"$f":"IFERROR(J828/J826,\"\")","v":""},null,{"$f":"IF(L826=0,\"\",L828/L826)","v":""},"","",{"$f":"IFERROR(O828/O826,\"\")","v":""},null,{"$f":"IFERROR(Q828/Q826,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q834=\"\",-T840,Q834-T840)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T825:T839)","v":0}]
[null,{"$f":"LEFT(B789,3)&\" Неделя 3\"","v":"ОКТ Неделя 3"},"Дней:",7,{"$f":"LOWER(IF(D807+D824+1<10,\"0\"&D807+D824+1,D807+D824+1)&\" \"&LEFT(B789,3)&\" - \"&IF(D807+D824+D841<10,\"0\"&D807+D824+D841,D807+D824+D841)&\" \"&LEFT(B789,3))","v":"13 окт - 19 окт"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C842:I842)=0,\"\",SUM(C842:I842))","v":""},null,null,null,null,{"$f":"IF(SUM(L842:N842)=0,\"\",SUM(L842:N842))","v":""},null,{"$f":"IF(SUM(J842,O842)=0,\"\",SUM(J842,O842))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J843,O843)=0,\"\",SUM(J843,O843))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C843=0,\"\",C847/C843)","v":""},{"$f":"IF(D843=0,\"\",D847/D843)","v":""},"","",null,"","",{"$f":"IFERROR(J847/J843,\"\")","v":""},null,{"$f":"IF(L843=0,\"\",L847/L843)","v":""},"","",{"$f":"IFERROR(O847/O843,\"\")","v":""},null,{"$f":"IFERROR(Q847/Q843,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C845=0,\"\",C847/C845)","v":""},{"$f":"IF(D845=0,\"\",D847/D845)","v":""},"","",null,"","",{"$f":"IFERROR(J847/J845,\"\")","v":""},null,{"$f":"IF(L845=0,\"\",L847/L845)","v":""},"","",{"$f":"IFERROR(O847/O845,\"\")","v":""},null,{"$f":"IFERROR(Q847/Q845,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C845=0,\"\",C846/C845)","v":""},{"$f":"IF(D845=0,\"\",D846/D845)","v":""},"","",null,"","",{"$f":"IFERROR(J846/J845,\"\")","v":""},null,{"$f":"IF(L845=0,\"\",L846/L845)","v":""},"","",{"$f":"IFERROR(O846/O845,\"\")","v":""},null,{"$f":"IFERROR(Q846/Q845,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C846-C847=0,\"\",C846-C847)","v":""},"","","",null,"","",{"$f":"IF(SUM(C851:I851)=0,\"\",SUM(C851:I851))","v":""},null,{"$f":"IF(L846-L847=0,\"\",L846-L847)","v":""},"","",{"$f":"IF(SUM(L851:N851)=0,\"\",SUM(L851:N851))","v":""},null,{"$f":"IF(SUM(J851,O851)=0,\"\",SUM(J851,O851))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C847=0,\"\",(C846-C847)/C847)","v":""},"","","",null,"","",{"$f":"IFERROR((J846-J847)/J847,\"\")","v":""},null,{"$f":"IF(L847=0,\"\",(L846-L847)/L847)","v":""},"","",{"$f":"IFERROR((O846-O847)/O847,\"\")","v":""},null,{"$f":"IFERROR((Q846-Q847)/Q847,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C842=0,\"\",C843/C842)","v":""},"","","",null,"","",{"$f":"IFERROR(J843/J842,\"\")","v":""},null,{"$f":"IF(L842=0,\"\",L843/L842)","v":""},"","",{"$f":"IFERROR(O843/O842,\"\")","v":""},null,{"$f":"IFERROR(Q843/Q842,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C843=0,\"\",C844/C843)","v":""},"","","",null,"","",{"$f":"IFERROR(J844/J843,\"\")","v":""},null,{"$f":"IF(L843=0,\"\",L844/L843)","v":""},"","",{"$f":"IFERROR(O844/O843,\"\")","v":""},null,{"$f":"IFERROR(Q844/Q843,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C844=0,\"\",C845/C844)","v":""},"","","",null,"","",{"$f":"IFERROR(J845/J844,\"\")","v":""},null,{"$f":"IF(L844=0,\"\",L845/L844)","v":""},"","",{"$f":"IFERROR(O845/O844,\"\")","v":""},null,{"$f":"IFERROR(Q845/Q844,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C843=0,\"\",C845/C843)","v":""},"","","",null,"","",{"$f":"IFERROR(J845/J843,\"\")","v":""},null,{"$f":"IF(L843=0,\"\",L845/L843)","v":""},"","",{"$f":"IFERROR(O845/O843,\"\")","v":""},null,{"$f":"IFERROR(Q845/Q843,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q851=\"\",-T857,Q851-T857)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T842:T856)","v":0}]
[null,{"$f":"LEFT(B789,3)&\" Неделя 4\"","v":"ОКТ Неделя 4"},"Дней:",12,{"$f":"LOWER(IF(D807+D824+D841+1<10,\"0\"&D807+D824+D841+1,D807+D824+D841+1)&\" \"&LEFT(B789,3)&\" - \"&IF(D807+D824+D841+D858<10,\"0\"&D807+D824+D841+D858,D807+D824+D841+D858)&\" \"&LEFT(B789,3))","v":"20 окт - 31 окт"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C859:I859)=0,\"\",SUM(C859:I859))","v":""},null,null,null,null,{"$f":"IF(SUM(L859:N859)=0,\"\",SUM(L859:N859))","v":""},null,{"$f":"IF(SUM(J859,O859)=0,\"\",SUM(J859,O859))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J860,O860)=0,\"\",SUM(J860,O860))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C860=0,\"\",C864/C860)","v":""},{"$f":"IF(D860=0,\"\",D864/D860)","v":""},"","",null,"","",{"$f":"IFERROR(J864/J860,\"\")","v":""},null,{"$f":"IF(L860=0,\"\",L864/L860)","v":""},"","",{"$f":"IFERROR(O864/O860,\"\")","v":""},null,{"$f":"IFERROR(Q864/Q860,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C862=0,\"\",C864/C862)","v":""},{"$f":"IF(D862=0,\"\",D864/D862)","v":""},"","",null,"","",{"$f":"IFERROR(J864/J862,\"\")","v":""},null,{"$f":"IF(L862=0,\"\",L864/L862)","v":""},"","",{"$f":"IFERROR(O864/O862,\"\")","v":""},null,{"$f":"IFERROR(Q864/Q862,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C862=0,\"\",C863/C862)","v":""},{"$f":"IF(D862=0,\"\",D863/D862)","v":""},"","",null,"","",{"$f":"IFERROR(J863/J862,\"\")","v":""},null,{"$f":"IF(L862=0,\"\",L863/L862)","v":""},"","",{"$f":"IFERROR(O863/O862,\"\")","v":""},null,{"$f":"IFERROR(Q863/Q862,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C863-C864=0,\"\",C863-C864)","v":""},"","","",null,"","",{"$f":"IF(SUM(C868:I868)=0,\"\",SUM(C868:I868))","v":""},null,{"$f":"IF(L863-L864=0,\"\",L863-L864)","v":""},"","",{"$f":"IF(SUM(L868:N868)=0,\"\",SUM(L868:N868))","v":""},null,{"$f":"IF(SUM(J868,O868)=0,\"\",SUM(J868,O868))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C864=0,\"\",(C863-C864)/C864)","v":""},"","","",null,"","",{"$f":"IFERROR((J863-J864)/J864,\"\")","v":""},null,{"$f":"IF(L864=0,\"\",(L863-L864)/L864)","v":""},"","",{"$f":"IFERROR((O863-O864)/O864,\"\")","v":""},null,{"$f":"IFERROR((Q863-Q864)/Q864,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C859=0,\"\",C860/C859)","v":""},"","","",null,"","",{"$f":"IFERROR(J860/J859,\"\")","v":""},null,{"$f":"IF(L859=0,\"\",L860/L859)","v":""},"","",{"$f":"IFERROR(O860/O859,\"\")","v":""},null,{"$f":"IFERROR(Q860/Q859,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C860=0,\"\",C861/C860)","v":""},"","","",null,"","",{"$f":"IFERROR(J861/J860,\"\")","v":""},null,{"$f":"IF(L860=0,\"\",L861/L860)","v":""},"","",{"$f":"IFERROR(O861/O860,\"\")","v":""},null,{"$f":"IFERROR(Q861/Q860,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C861=0,\"\",C862/C861)","v":""},"","","",null,"","",{"$f":"IFERROR(J862/J861,\"\")","v":""},null,{"$f":"IF(L861=0,\"\",L862/L861)","v":""},"","",{"$f":"IFERROR(O862/O861,\"\")","v":""},null,{"$f":"IFERROR(Q862/Q861,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C860=0,\"\",C862/C860)","v":""},"","","",null,"","",{"$f":"IFERROR(J862/J860,\"\")","v":""},null,{"$f":"IF(L860=0,\"\",L862/L860)","v":""},"","",{"$f":"IFERROR(O862/O860,\"\")","v":""},null,{"$f":"IFERROR(Q862/Q860,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q868=\"\",-T874,Q868-T874)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T859:T873)","v":0}]
[]
[null,"НОЯБРЬ",{"$f":"IF(Q893=0,\"              \",\"Чистая прибыль: \")&IF(Q893=0,\"\",Q893)&\"          \"&IF(Q883=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q883=\"\",\"\",Q883)&\"          \"&IF(T893=0,\"\",\"Доп.расходы: \")&IF(T893=0,\"\",T893)","v":"                                                    "}]
[null,{"$f":"B790","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D894,D911,D928,D945)","v":30}]
[null,{"$f":"B791","v":"Показов"},{"$f":"SUM(C895,C912,C929,C946)","v":0},{"$f":"SUM(D895,D912,D929,D946)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C878:I878)=0,\"\",SUM(C878:I878))","v":""},null,{"$f":"SUM(L895,L912,L929,L946)","v":0},0,0,{"$f":"IF(SUM(L878:N878)=0,\"\",SUM(L878:N878))","v":""},null,{"$f":"IF(SUM(J878,O878)=0,\"\",SUM(J878,O878))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C896,C913,C930,C947)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L896,L913,L930,L947)","v":0},0,0,"",null,{"$f":"IF(SUM(J879,O879)=0,\"\",SUM(J879,O879))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q907=\"\",#N/A,Q907)","v":{"$error":"#N/A"}},{"$f":"IF(Q924=\"\",#N/A,Q924)","v":{"$error":"#N/A"}},{"$f":"IF(Q941=\"\",#N/A,Q941)","v":{"$error":"#N/A"}},{"$f":"IF(Q958=\"\",#N/A,Q958)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C897,C914,C931,C948)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L897,L914,L931,L948)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q908=\"\",#N/A,Q908)","v":{"$error":"#N/A"}},{"$f":"IF(Q925=\"\",#N/A,Q925)","v":{"$error":"#N/A"}},{"$f":"IF(Q942=\"\",#N/A,Q942)","v":{"$error":"#N/A"}},{"$f":"IF(Q959=\"\",#N/A,Q959)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C898,C915,C932,C949)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L898,L915,L932,L949)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T883=0,T883=\"\",T887=\"\"),\"−\",ROUND(T887/T883,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T883=0,T883=\"\",T885=\"\"),\"−\",ROUND(T885/T883,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q909=\"\",#N/A,Q909)","v":{"$error":"#N/A"}},{"$f":"IF(Q926=\"\",#N/A,Q926)","v":{"$error":"#N/A"}},{"$f":"IF(Q943=\"\",#N/A,Q943)","v":{"$error":"#N/A"}},{"$f":"IF(Q960=\"\",#N/A,Q960)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C899,C916,C933,C950)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L899,L916,L933,L950)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q899=\"\",#N/A,Q899)","v":{"$error":"#N/A"}},{"$f":"IF(Q916=\"\",#N/A,Q916)","v":{"$error":"#N/A"}},{"$f":"IF(Q933=\"\",#N/A,Q933)","v":{"$error":"#N/A"}},{"$f":"IF(Q950=\"\",#N/A,Q950)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C900,C917,C934,C951)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L900,L917,L934,L951)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q879,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q900=\"\",#N/A,Q900)","v":{"$error":"#N/A"}},{"$f":"IF(Q917=\"\",#N/A,Q917)","v":{"$error":"#N/A"}},{"$f":"IF(Q934=\"\",#N/A,Q934)","v":{"$error":"#N/A"}},{"$f":"IF(Q951=\"\",#N/A,Q951)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C879=0,\"\",C883/C879)","v":""},"","","",null,"","",{"$f":"IFERROR(J883/J879,\"\")","v":""},null,{"$f":"IF(L879=0,\"\",L883/L879)","v":""},{"$f":"IF(M879=0,\"\",M883/M879)","v":""},{"$f":"IF(N879=0,\"\",N883/N879)","v":""},{"$f":"IFERROR(O883/O879,\"\")","v":""},null,{"$f":"IFERROR(Q883/Q879,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T885=0,T885=\"\",T887=\"\"),\"−\",ROUND(T887/T885,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q904=\"\",#N/A,Q904)","v":{"$error":"#N/A"}},{"$f":"IF(Q921=\"\",#N/A,Q921)","v":{"$error":"#N/A"}},{"$f":"IF(Q938=\"\",#N/A,Q938)","v":{"$error":"#N/A"}},{"$f":"IF(Q955=\"\",#N/A,Q955)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C881=0,\"\",C883/C881)","v":""},"","","",null,"","",{"$f":"IFERROR(J883/J881,\"\")","v":""},null,{"$f":"IF(L881=0,\"\",L883/L881)","v":""},{"$f":"IF(M881=0,\"\",M883/M881)","v":""},{"$f":"IF(N881=0,\"\",N883/N881)","v":""},{"$f":"IFERROR(O883/O881,\"\")","v":""},null,{"$f":"IFERROR(Q883/Q881,\"\")","v":""},null,null,{"$f":"OFFSET(Q880,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q910=\"\",#N/A,Q910)","v":0},{"$f":"IF(Q927=\"\",#N/A,Q927)","v":0},{"$f":"IF(Q944=\"\",#N/A,Q944)","v":0},{"$f":"IF(Q961=\"\",#N/A,Q961)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C881=0,\"\",C882/C881)","v":""},"","","",null,"","",{"$f":"IFERROR(J882/J881,\"\")","v":""},null,{"$f":"IF(L881=0,\"\",L882/L881)","v":""},{"$f":"IF(M881=0,\"\",M882/M881)","v":""},{"$f":"IF(N881=0,\"\",N882/N881)","v":""},{"$f":"IFERROR(O882/O881,\"\")","v":""},null,{"$f":"IFERROR(Q882/Q881,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C882-C883=0,\"\",C882-C883)","v":""},"","","",null,"","",{"$f":"IF(SUM(C887:I887)=0,\"\",SUM(C887:I887))","v":""},null,{"$f":"IF(L882-L883=0,\"\",L882-L883)","v":""},{"$f":"IF(M882-M883=0,\"\",M882-M883)","v":""},{"$f":"IF(N882-N883=0,\"\",N882-N883)","v":""},{"$f":"IF(SUM(L887:N887)=0,\"\",SUM(L887:N887))","v":""},null,{"$f":"IF(SUM(J887,O887)=0,\"\",SUM(J887,O887))","v":""},null,null,{"$f":"OFFSET(Q881,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T887=0,T887=\"\",T889=\"\"),\"−\",ROUND(T889/T887,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C883=0,\"\",(C882-C883)/C883)","v":""},"","","",null,"","",{"$f":"IFERROR((J882-J883)/J883,\"\")","v":""},null,{"$f":"IF(L883=0,\"\",(L882-L883)/L883)","v":""},{"$f":"IF(M883=0,\"\",(M882-M883)/M883)","v":""},{"$f":"IF(N883=0,\"\",(N882-N883)/N883)","v":""},{"$f":"IFERROR((O882-O883)/O883,\"\")","v":""},null,{"$f":"IFERROR((Q882-Q883)/Q883,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C878=0,\"\",C879/C878)","v":""},"","","",null,"","",{"$f":"IFERROR(J879/J878,\"\")","v":""},null,{"$f":"IF(L878=0,\"\",L879/L878)","v":""},"","",{"$f":"IFERROR(O879/O878,\"\")","v":""},null,{"$f":"IFERROR(Q879/Q878,\"\")","v":""},null,null,{"$f":"OFFSET(L881,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C879=0,\"\",C880/C879)","v":""},"","","",null,"","",{"$f":"IFERROR(J880/J879,\"\")","v":""},null,{"$f":"IF(L879=0,\"\",L880/L879)","v":""},"","",{"$f":"IFERROR(O880/O879,\"\")","v":""},null,{"$f":"IFERROR(Q880/Q879,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C880=0,\"\",C881/C880)","v":""},"","","",null,"","",{"$f":"IFERROR(J881/J880,\"\")","v":""},null,{"$f":"IF(L880=0,\"\",L881/L880)","v":""},"","",{"$f":"IFERROR(O881/O880,\"\")","v":""},null,{"$f":"IFERROR(Q881/Q880,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C879=0,\"\",C881/C879)","v":""},"","","",null,"","",{"$f":"IFERROR(J881/J879,\"\")","v":""},null,{"$f":"IF(L879=0,\"\",L881/L879)","v":""},{"$f":"IF(M879=0,\"\",M881/M879)","v":""},{"$f":"IF(N879=0,\"\",N881/N879)","v":""},{"$f":"IFERROR(O881/O879,\"\")","v":""},null,{"$f":"IFERROR(Q881/Q879,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q887=\"\",-T893,Q887-T893)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T895:T909,T912:T926,T929:T943,T946:T960)","v":0}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C896=0,\"\",C900/C896)","v":""},{"$f":"IF(D896=0,\"\",D900/D896)","v":""},"","",null,"","",{"$f":"IFERROR(J900/J896,\"\")","v":""},null,{"$f":"IF(L896=0,\"\",L900/L896)","v":""},"","",{"$f":"IFERROR(O900/O896,\"\")","v":""},null,{"$f":"IFERROR(Q900/Q896,\"\")","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C895=0,\"\",C896/C895)","v":""},"","","",null,"","",{"$f":"IFERROR(J896/J895,\"\")","v":""},null,{"$f":"IF(L895=0,\"\",L896/L895)","v":""},"","",{"$f":"IFERROR(O896/O895,\"\")","v":""},null,{"$f":"IFERROR(Q896/Q895,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C896=0,\"\",C897/C896)","v":""},"","","",null,"","",{"$f":"IFERROR(J897/J896,\"\")","v":""},null,{"$f":"IF(L896=0,\"\",L897/L896)","v":""},"","",{"$f":"IFERROR(O897/O896,\"\")","v":""},null,{"$f":"IFERROR(Q897/Q896,\"\")","v":""}]
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[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C913=0,\"\",C917/C913)","v":""},{"$f":"IF(D913=0,\"\",D917/D913)","v":""},"","",null,"","",{"$f":"IFERROR(J917/J913,\"\")","v":""},null,{"$f":"IF(L913=0,\"\",L917/L913)","v":""},"","",{"$f":"IFERROR(O917/O913,\"\")","v":""},null,{"$f":"IFERROR(Q917/Q913,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C915=0,\"\",C917/C915)","v":""},{"$f":"IF(D915=0,\"\",D917/D915)","v":""},"","",null,"","",{"$f":"IFERROR(J917/J915,\"\")","v":""},null,{"$f":"IF(L915=0,\"\",L917/L915)","v":""},"","",{"$f":"IFERROR(O917/O915,\"\")","v":""},null,{"$f":"IFERROR(Q917/Q915,\"\")","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C912=0,\"\",C913/C912)","v":""},"","","",null,"","",{"$f":"IFERROR(J913/J912,\"\")","v":""},null,{"$f":"IF(L912=0,\"\",L913/L912)","v":""},"","",{"$f":"IFERROR(O913/O912,\"\")","v":""},null,{"$f":"IFERROR(Q913/Q912,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C913=0,\"\",C914/C913)","v":""},"","","",null,"","",{"$f":"IFERROR(J914/J913,\"\")","v":""},null,{"$f":"IF(L913=0,\"\",L914/L913)","v":""},"","",{"$f":"IFERROR(O914/O913,\"\")","v":""},null,{"$f":"IFERROR(Q914/Q913,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C914=0,\"\",C915/C914)","v":""},"","","",null,"","",{"$f":"IFERROR(J915/J914,\"\")","v":""},null,{"$f":"IF(L914=0,\"\",L915/L914)","v":""},"","",{"$f":"IFERROR(O915/O914,\"\")","v":""},null,{"$f":"IFERROR(Q915/Q914,\"\")","v":""}]
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[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q921=\"\",-T927,Q921-T927)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T912:T926)","v":0}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C930=0,\"\",C934/C930)","v":""},{"$f":"IF(D930=0,\"\",D934/D930)","v":""},"","",null,"","",{"$f":"IFERROR(J934/J930,\"\")","v":""},null,{"$f":"IF(L930=0,\"\",L934/L930)","v":""},"","",{"$f":"IFERROR(O934/O930,\"\")","v":""},null,{"$f":"IFERROR(Q934/Q930,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C932=0,\"\",C934/C932)","v":""},{"$f":"IF(D932=0,\"\",D934/D932)","v":""},"","",null,"","",{"$f":"IFERROR(J934/J932,\"\")","v":""},null,{"$f":"IF(L932=0,\"\",L934/L932)","v":""},"","",{"$f":"IFERROR(O934/O932,\"\")","v":""},null,{"$f":"IFERROR(Q934/Q932,\"\")","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C929=0,\"\",C930/C929)","v":""},"","","",null,"","",{"$f":"IFERROR(J930/J929,\"\")","v":""},null,{"$f":"IF(L929=0,\"\",L930/L929)","v":""},"","",{"$f":"IFERROR(O930/O929,\"\")","v":""},null,{"$f":"IFERROR(Q930/Q929,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C930=0,\"\",C931/C930)","v":""},"","","",null,"","",{"$f":"IFERROR(J931/J930,\"\")","v":""},null,{"$f":"IF(L930=0,\"\",L931/L930)","v":""},"","",{"$f":"IFERROR(O931/O930,\"\")","v":""},null,{"$f":"IFERROR(Q931/Q930,\"\")","v":""}]
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[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C930=0,\"\",C932/C930)","v":""},"","","",null,"","",{"$f":"IFERROR(J932/J930,\"\")","v":""},null,{"$f":"IF(L930=0,\"\",L932/L930)","v":""},"","",{"$f":"IFERROR(O932/O930,\"\")","v":""},null,{"$f":"IFERROR(Q932/Q930,\"\")","v":""}]
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[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J947,O947)=0,\"\",SUM(J947,O947))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C947=0,\"\",C951/C947)","v":""},{"$f":"IF(D947=0,\"\",D951/D947)","v":""},"","",null,"","",{"$f":"IFERROR(J951/J947,\"\")","v":""},null,{"$f":"IF(L947=0,\"\",L951/L947)","v":""},"","",{"$f":"IFERROR(O951/O947,\"\")","v":""},null,{"$f":"IFERROR(Q951/Q947,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C949=0,\"\",C951/C949)","v":""},{"$f":"IF(D949=0,\"\",D951/D949)","v":""},"","",null,"","",{"$f":"IFERROR(J951/J949,\"\")","v":""},null,{"$f":"IF(L949=0,\"\",L951/L949)","v":""},"","",{"$f":"IFERROR(O951/O949,\"\")","v":""},null,{"$f":"IFERROR(Q951/Q949,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C949=0,\"\",C950/C949)","v":""},{"$f":"IF(D949=0,\"\",D950/D949)","v":""},"","",null,"","",{"$f":"IFERROR(J950/J949,\"\")","v":""},null,{"$f":"IF(L949=0,\"\",L950/L949)","v":""},"","",{"$f":"IFERROR(O950/O949,\"\")","v":""},null,{"$f":"IFERROR(Q950/Q949,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C950-C951=0,\"\",C950-C951)","v":""},"","","",null,"","",{"$f":"IF(SUM(C955:I955)=0,\"\",SUM(C955:I955))","v":""},null,{"$f":"IF(L950-L951=0,\"\",L950-L951)","v":""},"","",{"$f":"IF(SUM(L955:N955)=0,\"\",SUM(L955:N955))","v":""},null,{"$f":"IF(SUM(J955,O955)=0,\"\",SUM(J955,O955))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C951=0,\"\",(C950-C951)/C951)","v":""},"","","",null,"","",{"$f":"IFERROR((J950-J951)/J951,\"\")","v":""},null,{"$f":"IF(L951=0,\"\",(L950-L951)/L951)","v":""},"","",{"$f":"IFERROR((O950-O951)/O951,\"\")","v":""},null,{"$f":"IFERROR((Q950-Q951)/Q951,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C946=0,\"\",C947/C946)","v":""},"","","",null,"","",{"$f":"IFERROR(J947/J946,\"\")","v":""},null,{"$f":"IF(L946=0,\"\",L947/L946)","v":""},"","",{"$f":"IFERROR(O947/O946,\"\")","v":""},null,{"$f":"IFERROR(Q947/Q946,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C947=0,\"\",C948/C947)","v":""},"","","",null,"","",{"$f":"IFERROR(J948/J947,\"\")","v":""},null,{"$f":"IF(L947=0,\"\",L948/L947)","v":""},"","",{"$f":"IFERROR(O948/O947,\"\")","v":""},null,{"$f":"IFERROR(Q948/Q947,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C948=0,\"\",C949/C948)","v":""},"","","",null,"","",{"$f":"IFERROR(J949/J948,\"\")","v":""},null,{"$f":"IF(L948=0,\"\",L949/L948)","v":""},"","",{"$f":"IFERROR(O949/O948,\"\")","v":""},null,{"$f":"IFERROR(Q949/Q948,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C947=0,\"\",C949/C947)","v":""},"","","",null,"","",{"$f":"IFERROR(J949/J947,\"\")","v":""},null,{"$f":"IF(L947=0,\"\",L949/L947)","v":""},"","",{"$f":"IFERROR(O949/O947,\"\")","v":""},null,{"$f":"IFERROR(Q949/Q947,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q955=\"\",-T961,Q955-T961)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T946:T960)","v":0}]
[null,null,null,"Продукт защищен авторским правом. Незаконное распространение запрещено и преследуется по закону."]
[null,"ДЕКАБРЬ",{"$f":"IF(Q980=0,\"              \",\"Чистая прибыль: \")&IF(Q980=0,\"\",Q980)&\"          \"&IF(Q970=\"\",\"                  \",\"Затраты на рекламу: \")&IF(Q970=\"\",\"\",Q970)&\"          \"&IF(T980=0,\"\",\"Доп.расходы: \")&IF(T980=0,\"\",T980)","v":"                                                    "}]
[null,{"$f":"B877","v":"Итого за месяц"},"Дней:",{"$f":"SUM(D981,D998,D1015,D1032)","v":31}]
[null,{"$f":"B878","v":"Показов"},{"$f":"SUM(C982,C999,C1016,C1033)","v":0},{"$f":"SUM(D982,D999,D1016,D1033)","v":0},0,0,null,0,0,{"$f":"IF(SUM(C965:I965)=0,\"\",SUM(C965:I965))","v":""},null,{"$f":"SUM(L982,L999,L1016,L1033)","v":0},0,0,{"$f":"IF(SUM(L965:N965)=0,\"\",SUM(L965:N965))","v":""},null,{"$f":"IF(SUM(J965,O965)=0,\"\",SUM(J965,O965))","v":""},null,null,null,null,null,null,null,null,null,"нед.1","нед.2","нед.3","нед.4"]
[null,"Заходов",{"$f":"SUM(C983,C1000,C1017,C1034)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L983,L1000,L1017,L1034)","v":0},0,0,"",null,{"$f":"IF(SUM(J966,O966)=0,\"\",SUM(J966,O966))","v":""},null,null,null,null,null,null,null,null,"Заходы-отклики",{"$f":"IF(Q994=\"\",#N/A,Q994)","v":{"$error":"#N/A"}},{"$f":"IF(Q1011=\"\",#N/A,Q1011)","v":{"$error":"#N/A"}},{"$f":"IF(Q1028=\"\",#N/A,Q1028)","v":{"$error":"#N/A"}},{"$f":"IF(Q1045=\"\",#N/A,Q1045)","v":{"$error":"#N/A"}}]
[null,"Откликов",{"$f":"SUM(C984,C1001,C1018,C1035)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L984,L1001,L1018,L1035)","v":0},0,0,"",null,"",null,null,null,null,null,null,null,null,"Отклики-продажи",{"$f":"IF(Q995=\"\",#N/A,Q995)","v":{"$error":"#N/A"}},{"$f":"IF(Q1012=\"\",#N/A,Q1012)","v":{"$error":"#N/A"}},{"$f":"IF(Q1029=\"\",#N/A,Q1029)","v":{"$error":"#N/A"}},{"$f":"IF(Q1046=\"\",#N/A,Q1046)","v":{"$error":"#N/A"}}]
[null,"Продажи",{"$f":"SUM(C985,C1002,C1019,C1036)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L985,L1002,L1019,L1036)","v":0},0,0,"",null,"",null,{"$f":"\"заходы-продажи\"&CHAR(10)&IF(OR(T970=0,T970=\"\",T974=\"\"),\"−\",ROUND(T974/T970,4)*100)&\"%\"","v":"заходы-продажи\n−%"},null,null,null,null,{"$f":"\"заходы-отклики\"&CHAR(10)&IF(OR(T970=0,T970=\"\",T972=\"\"),\"−\",ROUND(T972/T970,4)*100)&\"%\"","v":"заходы-отклики\n−%"},null,"Заходы-продажи",{"$f":"IF(Q996=\"\",#N/A,Q996)","v":{"$error":"#N/A"}},{"$f":"IF(Q1013=\"\",#N/A,Q1013)","v":{"$error":"#N/A"}},{"$f":"IF(Q1030=\"\",#N/A,Q1030)","v":{"$error":"#N/A"}},{"$f":"IF(Q1047=\"\",#N/A,Q1047)","v":{"$error":"#N/A"}}]
[null,"Прибыль, руб.",{"$f":"SUM(C986,C1003,C1020,C1037)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L986,L1003,L1020,L1037)","v":0},0,0,"",null,"",null,null,"Заходы",null,null,null,null,null,"Прибыль",{"$f":"IF(Q986=\"\",#N/A,Q986)","v":{"$error":"#N/A"}},{"$f":"IF(Q1003=\"\",#N/A,Q1003)","v":{"$error":"#N/A"}},{"$f":"IF(Q1020=\"\",#N/A,Q1020)","v":{"$error":"#N/A"}},{"$f":"IF(Q1037=\"\",#N/A,Q1037)","v":{"$error":"#N/A"}}]
[null,"Затраты (реклама), руб.",{"$f":"SUM(C987,C1004,C1021,C1038)","v":0},0,0,0,null,0,0,"",null,{"$f":"SUM(L987,L1004,L1021,L1038)","v":0},0,0,"",null,"",null,null,{"$f":"OFFSET(Q966,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Затраты (реклама)",{"$f":"IF(Q987=\"\",#N/A,Q987)","v":{"$error":"#N/A"}},{"$f":"IF(Q1004=\"\",#N/A,Q1004)","v":{"$error":"#N/A"}},{"$f":"IF(Q1021=\"\",#N/A,Q1021)","v":{"$error":"#N/A"}},{"$f":"IF(Q1038=\"\",#N/A,Q1038)","v":{"$error":"#N/A"}}]
[null,"Цена перехода",{"$f":"IF(C966=0,\"\",C970/C966)","v":""},"","","",null,"","",{"$f":"IFERROR(J970/J966,\"\")","v":""},null,{"$f":"IF(L966=0,\"\",L970/L966)","v":""},{"$f":"IF(M966=0,\"\",M970/M966)","v":""},{"$f":"IF(N966=0,\"\",N970/N966)","v":""},{"$f":"IFERROR(O970/O966,\"\")","v":""},null,{"$f":"IFERROR(Q970/Q966,\"\")","v":""},null,null,"Отклики",null,null,{"$f":"\"отклики-продажи\"&CHAR(10)&IF(OR(T972=0,T972=\"\",T974=\"\"),\"−\",ROUND(T974/T972,4)*100)&\"%\"","v":"отклики-продажи\n−%"},null,null,"$ в кассе",{"$f":"IF(Q991=\"\",#N/A,Q991)","v":{"$error":"#N/A"}},{"$f":"IF(Q1008=\"\",#N/A,Q1008)","v":{"$error":"#N/A"}},{"$f":"IF(Q1025=\"\",#N/A,Q1025)","v":{"$error":"#N/A"}},{"$f":"IF(Q1042=\"\",#N/A,Q1042)","v":{"$error":"#N/A"}}]
[null,"Цена клиента",{"$f":"IF(C968=0,\"\",C970/C968)","v":""},"","","",null,"","",{"$f":"IFERROR(J970/J968,\"\")","v":""},null,{"$f":"IF(L968=0,\"\",L970/L968)","v":""},{"$f":"IF(M968=0,\"\",M970/M968)","v":""},{"$f":"IF(N968=0,\"\",N970/N968)","v":""},{"$f":"IFERROR(O970/O968,\"\")","v":""},null,{"$f":"IFERROR(Q970/Q968,\"\")","v":""},null,null,{"$f":"OFFSET(Q967,($V$2-1)*17,0,1,1)","v":""},null,null,null,null,null,"Чистая прибыль",{"$f":"IF(Q997=\"\",#N/A,Q997)","v":0},{"$f":"IF(Q1014=\"\",#N/A,Q1014)","v":0},{"$f":"IF(Q1031=\"\",#N/A,Q1031)","v":0},{"$f":"IF(Q1048=\"\",#N/A,Q1048)","v":0}]
[null,"Средний чек, руб.",{"$f":"IF(C968=0,\"\",C969/C968)","v":""},"","","",null,"","",{"$f":"IFERROR(J969/J968,\"\")","v":""},null,{"$f":"IF(L968=0,\"\",L969/L968)","v":""},{"$f":"IF(M968=0,\"\",M969/M968)","v":""},{"$f":"IF(N968=0,\"\",N969/N968)","v":""},{"$f":"IFERROR(O969/O968,\"\")","v":""},null,{"$f":"IFERROR(Q969/Q968,\"\")","v":""},null,null,"Продажи"]
[null,"Прибыль (- затраты)",{"$f":"IF(C969-C970=0,\"\",C969-C970)","v":""},"","","",null,"","",{"$f":"IF(SUM(C974:I974)=0,\"\",SUM(C974:I974))","v":""},null,{"$f":"IF(L969-L970=0,\"\",L969-L970)","v":""},{"$f":"IF(M969-M970=0,\"\",M969-M970)","v":""},{"$f":"IF(N969-N970=0,\"\",N969-N970)","v":""},{"$f":"IF(SUM(L974:N974)=0,\"\",SUM(L974:N974))","v":""},null,{"$f":"IF(SUM(J974,O974)=0,\"\",SUM(J974,O974))","v":""},null,null,{"$f":"OFFSET(Q968,($V$2-1)*17,0,1,1)","v":""},null,null,{"$f":"\"продажи-повтор.продажи\"&CHAR(10)&IF(OR(T974=0,T974=\"\",T976=\"\"),\"−\",ROUND(T976/T974,4)*100)&\"%\"","v":"продажи-повтор.продажи\n−%"}]
[null,"ROI на 1 рубль",{"$f":"IF(C970=0,\"\",(C969-C970)/C970)","v":""},"","","",null,"","",{"$f":"IFERROR((J969-J970)/J970,\"\")","v":""},null,{"$f":"IF(L970=0,\"\",(L969-L970)/L970)","v":""},{"$f":"IF(M970=0,\"\",(M969-M970)/M970)","v":""},{"$f":"IF(N970=0,\"\",(N969-N970)/N970)","v":""},{"$f":"IFERROR((O969-O970)/O970,\"\")","v":""},null,{"$f":"IFERROR((Q969-Q970)/Q970,\"\")","v":""},null,null,"повтор"]
[null,"Показы - заходы",{"$f":"IF(C965=0,\"\",C966/C965)","v":""},"","","",null,"","",{"$f":"IFERROR(J966/J965,\"\")","v":""},null,{"$f":"IF(L965=0,\"\",L966/L965)","v":""},"","",{"$f":"IFERROR(O966/O965,\"\")","v":""},null,{"$f":"IFERROR(Q966/Q965,\"\")","v":""},null,null,{"$f":"OFFSET(L968,($V$2-1)*17,0,1,1)","v":0}]
[null,"Заходы - отклики",{"$f":"IF(C966=0,\"\",C967/C966)","v":""},"","","",null,"","",{"$f":"IFERROR(J967/J966,\"\")","v":""},null,{"$f":"IF(L966=0,\"\",L967/L966)","v":""},"","",{"$f":"IFERROR(O967/O966,\"\")","v":""},null,{"$f":"IFERROR(Q967/Q966,\"\")","v":""}]
[null,"Отклики - продажи",{"$f":"IF(C967=0,\"\",C968/C967)","v":""},"","","",null,"","",{"$f":"IFERROR(J968/J967,\"\")","v":""},null,{"$f":"IF(L967=0,\"\",L968/L967)","v":""},"","",{"$f":"IFERROR(O968/O967,\"\")","v":""},null,{"$f":"IFERROR(Q968/Q967,\"\")","v":""},null,null,{"$f":"UPPER($W$2)","v":"МЕСЯЦ"}]
[null,"Заходы-продажи",{"$f":"IF(C966=0,\"\",C968/C966)","v":""},"","","",null,"","",{"$f":"IFERROR(J968/J966,\"\")","v":""},null,{"$f":"IF(L966=0,\"\",L968/L966)","v":""},{"$f":"IF(M966=0,\"\",M968/M966)","v":""},{"$f":"IF(N966=0,\"\",N968/N966)","v":""},{"$f":"IFERROR(O968/O966,\"\")","v":""},null,{"$f":"IFERROR(Q968/Q966,\"\")","v":""}]
[null,"Чистая прибыль, руб.          (с учетом доп. Расходов)",null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q974=\"\",-T980,Q974-T980)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T982:T996,T999:T1013,T1016:T1030,T1033:T1047)","v":0}]
[null,{"$f":"LEFT(B963,3)&\" Неделя 1\"","v":"ДЕК Неделя 1"},"Дней:",7,{"$f":"LOWER(\"01 \"&LEFT(B963,3)&\" - \"&IF(D981<10,\"0\"&D981,D981)&\" \"&LEFT(B963,3))","v":"01 дек - 07 дек"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C982:I982)=0,\"\",SUM(C982:I982))","v":""},null,null,null,null,{"$f":"IF(SUM(L982:N982)=0,\"\",SUM(L982:N982))","v":""},null,{"$f":"IF(SUM(J982,O982)=0,\"\",SUM(J982,O982))","v":""}]
[null,{"$f":"$B$9","v":"Заходов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,{"$f":"IF(SUM(J983,O983)=0,\"\",SUM(J983,O983))","v":""}]
[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C983=0,\"\",C987/C983)","v":""},{"$f":"IF(D983=0,\"\",D987/D983)","v":""},"","",null,"","",{"$f":"IFERROR(J987/J983,\"\")","v":""},null,{"$f":"IF(L983=0,\"\",L987/L983)","v":""},"","",{"$f":"IFERROR(O987/O983,\"\")","v":""},null,{"$f":"IFERROR(Q987/Q983,\"\")","v":""}]
[null,{"$f":"$B$15","v":"Цена клиента"},{"$f":"IF(C985=0,\"\",C987/C985)","v":""},{"$f":"IF(D985=0,\"\",D987/D985)","v":""},"","",null,"","",{"$f":"IFERROR(J987/J985,\"\")","v":""},null,{"$f":"IF(L985=0,\"\",L987/L985)","v":""},"","",{"$f":"IFERROR(O987/O985,\"\")","v":""},null,{"$f":"IFERROR(Q987/Q985,\"\")","v":""}]
[null,{"$f":"$B$16","v":"Средний чек, руб."},{"$f":"IF(C985=0,\"\",C986/C985)","v":""},{"$f":"IF(D985=0,\"\",D986/D985)","v":""},"","",null,"","",{"$f":"IFERROR(J986/J985,\"\")","v":""},null,{"$f":"IF(L985=0,\"\",L986/L985)","v":""},"","",{"$f":"IFERROR(O986/O985,\"\")","v":""},null,{"$f":"IFERROR(Q986/Q985,\"\")","v":""}]
[null,{"$f":"$B$17","v":"Прибыль (- затраты)"},{"$f":"IF(C986-C987=0,\"\",C986-C987)","v":""},"","","",null,"","",{"$f":"IF(SUM(C991:I991)=0,\"\",SUM(C991:I991))","v":""},null,{"$f":"IF(L986-L987=0,\"\",L986-L987)","v":""},"","",{"$f":"IF(SUM(L991:N991)=0,\"\",SUM(L991:N991))","v":""},null,{"$f":"IF(SUM(J991,O991)=0,\"\",SUM(J991,O991))","v":""}]
[null,{"$f":"$B$18","v":"ROI на 1 рубль"},{"$f":"IF(C987=0,\"\",(C986-C987)/C987)","v":""},"","","",null,"","",{"$f":"IFERROR((J986-J987)/J987,\"\")","v":""},null,{"$f":"IF(L987=0,\"\",(L986-L987)/L987)","v":""},"","",{"$f":"IFERROR((O986-O987)/O987,\"\")","v":""},null,{"$f":"IFERROR((Q986-Q987)/Q987,\"\")","v":""}]
[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C982=0,\"\",C983/C982)","v":""},"","","",null,"","",{"$f":"IFERROR(J983/J982,\"\")","v":""},null,{"$f":"IF(L982=0,\"\",L983/L982)","v":""},"","",{"$f":"IFERROR(O983/O982,\"\")","v":""},null,{"$f":"IFERROR(Q983/Q982,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C983=0,\"\",C984/C983)","v":""},"","","",null,"","",{"$f":"IFERROR(J984/J983,\"\")","v":""},null,{"$f":"IF(L983=0,\"\",L984/L983)","v":""},"","",{"$f":"IFERROR(O984/O983,\"\")","v":""},null,{"$f":"IFERROR(Q984/Q983,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C984=0,\"\",C985/C984)","v":""},"","","",null,"","",{"$f":"IFERROR(J985/J984,\"\")","v":""},null,{"$f":"IF(L984=0,\"\",L985/L984)","v":""},"","",{"$f":"IFERROR(O985/O984,\"\")","v":""},null,{"$f":"IFERROR(Q985/Q984,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C983=0,\"\",C985/C983)","v":""},"","","",null,"","",{"$f":"IFERROR(J985/J983,\"\")","v":""},null,{"$f":"IF(L983=0,\"\",L985/L983)","v":""},"","",{"$f":"IFERROR(O985/O983,\"\")","v":""},null,{"$f":"IFERROR(Q985/Q983,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q991=\"\",-T997,Q991-T997)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T982:T996)","v":0}]
[null,{"$f":"LEFT(B963,3)&\" Неделя 2\"","v":"ДЕК Неделя 2"},"Дней:",7,{"$f":"LOWER(IF(D981+1<10,\"0\"&D981+1,D981+1)&\" \"&LEFT(B963,3)&\" - \"&IF(D981+1+D998<10,\"0\"&D981+D998,D981+D998)&\" \"&LEFT(B963,3))","v":"08 дек - 14 дек"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C999:I999)=0,\"\",SUM(C999:I999))","v":""},null,null,null,null,{"$f":"IF(SUM(L999:N999)=0,\"\",SUM(L999:N999))","v":""},null,{"$f":"IF(SUM(J999,O999)=0,\"\",SUM(J999,O999))","v":""}]
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[null,{"$f":"$B$19","v":"Показы - заходы"},{"$f":"IF(C1016=0,\"\",C1017/C1016)","v":""},"","","",null,"","",{"$f":"IFERROR(J1017/J1016,\"\")","v":""},null,{"$f":"IF(L1016=0,\"\",L1017/L1016)","v":""},"","",{"$f":"IFERROR(O1017/O1016,\"\")","v":""},null,{"$f":"IFERROR(Q1017/Q1016,\"\")","v":""}]
[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C1017=0,\"\",C1018/C1017)","v":""},"","","",null,"","",{"$f":"IFERROR(J1018/J1017,\"\")","v":""},null,{"$f":"IF(L1017=0,\"\",L1018/L1017)","v":""},"","",{"$f":"IFERROR(O1018/O1017,\"\")","v":""},null,{"$f":"IFERROR(Q1018/Q1017,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C1018=0,\"\",C1019/C1018)","v":""},"","","",null,"","",{"$f":"IFERROR(J1019/J1018,\"\")","v":""},null,{"$f":"IF(L1018=0,\"\",L1019/L1018)","v":""},"","",{"$f":"IFERROR(O1019/O1018,\"\")","v":""},null,{"$f":"IFERROR(Q1019/Q1018,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C1017=0,\"\",C1019/C1017)","v":""},"","","",null,"","",{"$f":"IFERROR(J1019/J1017,\"\")","v":""},null,{"$f":"IF(L1017=0,\"\",L1019/L1017)","v":""},"","",{"$f":"IFERROR(O1019/O1017,\"\")","v":""},null,{"$f":"IFERROR(Q1019/Q1017,\"\")","v":""}]
[null,{"$f":"$B$23","v":"Чистая прибыль, руб.          (с учетом доп. Расходов)"},null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IF(Q1025=\"\",-T1031,Q1025-T1031)","v":0},null,"Итого доп.расходы",{"$f":"SUM(T1016:T1030)","v":0}]
[null,{"$f":"LEFT(B963,3)&\" Неделя 4\"","v":"ДЕК Неделя 4"},"Дней:",10,{"$f":"LOWER(IF(D981+D998+D1015+1<10,\"0\"&D981+D998+D1015+1,D981+D998+D1015+1)&\" \"&LEFT(B963,3)&\" - \"&IF(D981+D998+D1015+D1032<10,\"0\"&D981+D998+D1015+D1032,D981+D998+D1015+D1032)&\" \"&LEFT(B963,3))","v":"22 дек - 31 дек"}]
[null,{"$f":"$B$8","v":"Показов"},null,null,null,null,null,null,null,{"$f":"IF(SUM(C1033:I1033)=0,\"\",SUM(C1033:I1033))","v":""},null,null,null,null,{"$f":"IF(SUM(L1033:N1033)=0,\"\",SUM(L1033:N1033))","v":""},null,{"$f":"IF(SUM(J1033,O1033)=0,\"\",SUM(J1033,O1033))","v":""}]
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[null,{"$f":"$B$10","v":"Откликов"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$11","v":"Продажи"},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$12","v":"Прибыль, руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$13","v":"Затраты (реклама), руб."},null,null,null,null,null,null,null,"",null,null,null,null,"",null,""]
[null,{"$f":"$B$14","v":"Цена перехода"},{"$f":"IF(C1034=0,\"\",C1038/C1034)","v":""},{"$f":"IF(D1034=0,\"\",D1038/D1034)","v":""},"","",null,"","",{"$f":"IFERROR(J1038/J1034,\"\")","v":""},null,{"$f":"IF(L1034=0,\"\",L1038/L1034)","v":""},"","",{"$f":"IFERROR(O1038/O1034,\"\")","v":""},null,{"$f":"IFERROR(Q1038/Q1034,\"\")","v":""}]
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[null,{"$f":"$B$20","v":"Заходы - отклики"},{"$f":"IF(C1034=0,\"\",C1035/C1034)","v":""},"","","",null,"","",{"$f":"IFERROR(J1035/J1034,\"\")","v":""},null,{"$f":"IF(L1034=0,\"\",L1035/L1034)","v":""},"","",{"$f":"IFERROR(O1035/O1034,\"\")","v":""},null,{"$f":"IFERROR(Q1035/Q1034,\"\")","v":""}]
[null,{"$f":"$B$21","v":"Отклики - продажи"},{"$f":"IF(C1035=0,\"\",C1036/C1035)","v":""},"","","",null,"","",{"$f":"IFERROR(J1036/J1035,\"\")","v":""},null,{"$f":"IF(L1035=0,\"\",L1036/L1035)","v":""},"","",{"$f":"IFERROR(O1036/O1035,\"\")","v":""},null,{"$f":"IFERROR(Q1036/Q1035,\"\")","v":""}]
[null,{"$f":"$B$22","v":"Заходы-продажи"},{"$f":"IF(C1034=0,\"\",C1036/C1034)","v":""},"","","",null,"","",{"$f":"IFERROR(J1036/J1034,\"\")","v":""},null,{"$f":"IF(L1034=0,\"\",L1036/L1034)","v":""},"","",{"$f":"IFERROR(O1036/O1034,\"\")","v":""},null,{"$f":"IFERROR(Q1036/Q1034,\"\")","v":""}]
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[]
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[]
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[null,null,"Прибыль, руб.",{"$f":"OFFSET(ВОРОНКА!$Q29,($A$1-1)*87,0,1,1)","v":""},{"$f":"OFFSET(ВОРОНКА!$Q46,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"OFFSET(ВОРОНКА!$Q63,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"OFFSET(ВОРОНКА!$Q80,($A$1-1)*87,0,1,1)","v":""},null,0,null,"Прибыль, руб.",null,{"$f":"IFERROR(T8/K8-1,0)","v":0},null,null,null,null,{"$f":"IFERROR(T7*T12,0)","v":0},null,"Прибыль, руб.",null,"",{"$f":"IF($AC$1=1,IFERROR(Y7*Y12,\"\"),(Y14+K9+K10)/IF($AC$3=1,$AD$1,1))","v":0},null,null,null,null,{"$f":"OFFSET(ВОРОНКА!$Q12,($A$1-1)*87,0,1,1)","v":""},{"$f":"IFERROR(AD8/SUM($D$1:$G$1)*VLOOKUP($A$1,СПРАВОЧНИК!$A:$V,22,0),\"\")","v":""},{"$f":"IFERROR(OFFSET(ВОРОНКА!$Q29,($A$1-2)*87,0,1,1),\"no value\")","v":"no value"},{"$f":"AG7*AG12","v":{"$error":"#VALUE!"}},{"$f":"AH7*AH12","v":{"$error":"#VALUE!"}},{"$f":"AI7*AI12","v":{"$error":"#VALUE!"}},{"$f":"AJ7*AJ12","v":{"$error":"#VALUE!"}},{"$f":"SUM(AG8:AJ8)","v":{"$error":"#VALUE!"}},"no value",{"$f":"AM7*AM12","v":{"$error":"#VALUE!"}},{"$f":"AN7*AN12","v":{"$error":"#VALUE!"}},{"$f":"AO7*AO12","v":{"$error":"#VALUE!"}},{"$f":"AP7*AP12","v":{"$error":"#VALUE!"}},{"$error":"#VALUE!"}]
[null,null,"Затраты (реклама), руб.",{"$f":"OFFSET(ВОРОНКА!$Q30,($A$1-1)*87,0,1,1)","v":""},{"$f":"OFFSET(ВОРОНКА!$Q47,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"OFFSET(ВОРОНКА!$Q64,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"OFFSET(ВОРОНКА!$Q81,($A$1-1)*87,0,1,1)","v":""},null,0,null,"Реклама, руб.",null,{"$f":"IFERROR(T9/K9-1,0)","v":0},null,null,null,null,{"$f":"IF(K5=0,0,K9*T5/K5)","v":0},null,"Реклама, руб.",null,"",{"$f":"IFERROR(IF($AC$1=1,IF(Y14=\"\",\"\",(Y14-K14)/(K12-K9/K7)*(K9/K7)+K9),IF(Y14=\"\",\"\",(Y14-K14)/(K12-K9/K7)*(K9/K7)+K9))/IF($AC$3=1,$AD$1,1),\"\")","v":""},null,null,null,null,{"$f":"OFFSET(ВОРОНКА!$Q13,($A$1-1)*87,0,1,1)","v":""},{"$f":"IFERROR(AD9/SUM($D$1:$G$1)*VLOOKUP($A$1,СПРАВОЧНИК!$A:$V,22,0),\"\")","v":""},{"$f":"IFERROR(OFFSET(ВОРОНКА!$Q30,($A$1-2)*87,0,1,1),\"no value\")","v":"no value"},"",{"$f":"AG9*AH8/AG8","v":{"$error":"#VALUE!"}},{"$f":"AH9*AI8/AH8","v":{"$error":"#VALUE!"}},{"$f":"AI9*AJ8/AI8","v":{"$error":"#VALUE!"}},{"$f":"SUM(AG9:AJ9)","v":{"$error":"#VALUE!"}},"no value",{"$f":"D9","v":""},{"$f":"AM9*AN8/AM8","v":{"$error":"#VALUE!"}},{"$f":"AN9*AO8/AN8","v":{"$error":"#VALUE!"}},{"$f":"AO9*AP8/AO8","v":{"$error":"#VALUE!"}},{"$f":"SUM(AM9:AP9)","v":{"$error":"#VALUE!"}}]
[300,null,"Доп затраты",{"$f":"IF(D$1=0,\"\",OFFSET(ВОРОНКА!$T40,($A$1-1)*87,0,1,1))","v":""},{"$f":"IF(E$1=0,\"\",OFFSET(ВОРОНКА!$T57,($A$1-1)*87,0,1,1))","v":""},null,{"$f":"IF(F$1=0,\"\",OFFSET(ВОРОНКА!$T74,($A$1-1)*87,0,1,1))","v":""},null,{"$f":"IF(G$1=0,\"\",OFFSET(ВОРОНКА!$T91,($A$1-1)*87,0,1,1))","v":""},null,0,null,"Доп затраты",null,{"$f":"(A10-300)/100","v":0},null,null,null,null,{"$f":"IFERROR(K10*(1+O10),\"\")/IF($AC$3=1,$AD$1,1)","v":0},null,"Доп затраты",null,"",{"$f":"IFERROR(IF($AC$1=1,IF(Y14=\"\",\"\",K10),IF(K7*K12-K9-Y14<0,\"\",K7*K12-K9-Y14))/IF($AC$3=1,$AD$1,1),\"\")","v":""},null,null,null,null,{"$f":"IF(H$1=0,\"\",OFFSET(ВОРОНКА!$T23,($A$1-1)*87,0,1,1))","v":""},{"$f":"AD10","v":""},null,null,null,null,null,{"$f":"AD10","v":""},null,null,null,null,null,{"$f":"AD10","v":""}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,0,null,null,null,null,null,{"$f":"J11","v":0}]
[300,null,"Средний чек, руб.",{"$f":"OFFSET(ВОРОНКА!$Q33,($A$1-1)*87,0,1,1)","v":""},{"$f":"OFFSET(ВОРОНКА!$Q50,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"OFFSET(ВОРОНКА!$Q67,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"OFFSET(ВОРОНКА!$Q84,($A$1-1)*87,0,1,1)","v":""},null,{"$f":"IF($A$2=1,AD12,IF($A$2=2,AE12,IF($A$2=3,AK12,AQ12)))","v":""},null,"Средний чек, руб",null,{"$f":"(A12-300)/100","v":0},null,null,null,null,{"$f":"IFERROR(K12*(1+O12),\"\")","v":""},null,"Средний чек, руб",null,{"$f":"IFERROR(IF(Y12/K12>9999%,\">9999%\",Y12/K12-1),\"\")","v":""},{"$f":"IF($AC$1=1,IF(Y14=\"\",\"\",K12),(Y14+K9+K10)/K7)","v":{"$error":"#DIV/0!"}},null,null,null,null,{"$f":"OFFSET(ВОРОНКА!$Q16,($A$1-1)*87,0,1,1)","v":""},{"$f":"AD12","v":""},{"$f":"IFERROR(OFFSET(ВОРОНКА!$Q33,($A$1-2)*87,0,1,1),\"no value\")","v":"no value"},"",{"$f":"IF($H$1>=2,E12,MIN(AF12,AG12))","v":0},{"$f":"IF($H$1>=3,G12,MIN(AG12,AH12))","v":0},{"$f":"IF($H$1>=4,I12,MIN(AH12,AI12))","v":0},{"$f":"IFERROR(AK8/AK7,\"\")","v":""},{"$f":"AF12","v":"no value"},{"$f":"D12","v":""},{"$f":"IF($H$1>=2,E12,MAX(AL12,AM12))","v":0},{"$f":"IF($H$1>=3,G12,MAX(AM12,AN12))","v":0},{"$f":"IF($H$1>=4,I12,MAX(AN12,AO12))","v":0},{"$f":"IFERROR(AQ8/AQ7,\"\")","v":""}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"IFERROR(Y13/K13-1,\"\")","v":""}]
[null,null,"Чистая прибыль",{"$f":"IF(D$1=0,\"\",OFFSET(ВОРОНКА!$Q40,($A$1-1)*87,0,1,1))","v":""},{"$f":"IF(E$1=0,\"\",OFFSET(ВОРОНКА!$Q57,($A$1-1)*87,0,1,1))","v":""},null,{"$f":"IF(F$1=0,\"\",OFFSET(ВОРОНКА!$Q74,($A$1-1)*87,0,1,1))","v":""},null,{"$f":"IF(G$1=0,\"\",OFFSET(ВОРОНКА!$Q91,($A$1-1)*87,0,1,1))","v":""},null,{"$f":"IFERROR(IF($A$2=1,AD14,IF($A$2=2,AE14,IF($A$2=3,AK14,AQ14)))/IF($AC$3=1,$AD$1,1),0)","v":0},null,"Чистая прибыль",null,{"$f":"IFERROR((T14/K14)-1,\"\")","v":""},null,{"$f":"IFERROR(IF(T14-K14=0,\"\",T14-K14),\"\")","v":""},null,null,{"$f":"IFERROR(T8-T9-T10,\"\")","v":0},null,"Чистая прибыль",null,{"$f":"IF(Y14=\"\",\"\",IF(Y14/K14>9999%,\">9999%\",Y14/K14-1))","v":""},null,null,null,null,null,{"$f":"IFERROR(AD8-AD9-AD10,\"\")","v":""},{"$f":"IFERROR(AE8-AE9-AE10,\"\")","v":""},null,null,null,null,null,{"$f":"IFERROR(AK8-AK9-AK10,\"\")","v":""},null,null,null,null,null,{"$f":"IFERROR(AQ8-AQ9-AQ10,\"\")","v":""}]
[null,null,"Описание блока \"Фактические данные месяца\"",null,null,null,null,null,null,null,null,null,"Описание блока \"Анализ что будет если\"",null,null,null,null,null,null,null,null,"Описание блока \"Декомпозиция чистой прибыли\"",null,null,null,null,null,null,null,{"$f":"AD7*AD12-AD9","v":{"$error":"#VALUE!"}},{"$f":"AE7*AE12-AE9","v":{"$error":"#VALUE!"}},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,{"$f":"AD8-AD9","v":{"$error":"#VALUE!"}},{"$f":"AE8-AE9","v":{"$error":"#VALUE!"}},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"},{"$error":"#VALUE!"}]
[]
[]
[null,null,"КАЛЬКУЛЯТОР СВОБОДНЫХ ДАННЫХ:"]
[null,null,"Описание",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Фактические данные за 2 периода времени:"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"примечание",null,"Кликов",null,"Стоимость рекламы"]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Период 1",null,500,null,600]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Период 2",null,1000,null,800]
[]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Новая цена клика для модели 2",null,null,null,null,12]
[null,null,"Ниша","ваша ниша",null,null,null,null,null,null,null,null,null,null,null,null,null,null,"В таблице введите фактические даные за два периода и новую цену клика для второй модели. Это позволит сравнить и выбрать наиболее эффективную модель"]
[]
["500000",null,"Подберите цель, руб.",{"$f":"VALUE(A28)","v":500000},null,null,null,null,{"$f":"\"Показы\"&CHAR(10)&\"CTR рекламы \"&D34*100&\"%\"","v":"Показы\nCTR рекламы 7%"},null,null,null,{"$f":"IF(D34=0,\"нет\",M29/D34)","v":240500.24050024047},null,null,null,null,{"$f":"IFERROR(X28/M28-1,\"\")","v":0.60000000000000031},null,{"$f":"\"Показы\"&CHAR(10)&\"CTR рекламы \"&D34*100&\"%\"","v":"Показы\nCTR рекламы 7%"},null,null,null,{"$f":"IF(X25=\"\",\"\",X29/D34)","v":384800.38480038481}]
["5000",null,"Введите среднюю выручку с 1 продажи, руб.",{"$f":"VALUE(A29)","v":5000},null,null,null,null,null,{"$f":"\"Клики \"&CHAR(10)&\"конверсия сайта \"&D31*100&\"%\"","v":"Клики \nконверсия сайта 3%"},null,null,{"$f":"IF(D31=0,\"нет\",M30/D31)","v":16835.016835016835},null,null,null,null,{"$f":"IFERROR(X29/M29-1,\"\")","v":0.60000000000000009},null,null,{"$f":"\"Клики \"&CHAR(10)&\"конверсия сайта \"&D31*100&\"%\"","v":"Клики \nконверсия сайта 3%"},null,null,{"$f":"IF(X25=\"\",\"\",IFERROR(((X25/D36-1)*(U23/U22-1)/(W23/W22-1)+1)*M29,X25/D36*M29))","v":26936.026936026938}]
["2000",null,"Введите сколько чистыми с 1 продажи, руб.",{"$f":"VALUE(A30)","v":2000},null,null,null,null,null,null,{"$f":"\"Звонки \"&CHAR(10)&\"отклик-догов. \"&D32*100&\"%\"","v":"Звонки \nотклик-догов. 55%"},null,{"$f":"IF(D32=0,\"нет\",M31/D32)","v":505.05050505050502},null,null,null,null,0.60000000000000009,null,null,null,{"$f":"\"Звонки \"&CHAR(10)&\"отклик-догов. \"&D32*100&\"%\"","v":"Звонки \nотклик-догов. 55%"},null,{"$f":"IF(X25=\"\",\"\",X29*D31)","v":808.08080808080808}]
[3,null,"Введите конверсию сайта в звонок/заявку %",{"$f":"VALUE(A31)/100","v":0.03},null,null,null,null,null,null,{"$f":"\"Договоры \"&CHAR(10)&\"догов.-прод. \"&D33*100&\"%\"","v":"Договоры \nдогов.-прод. 90%"},null,{"$f":"IF(D33=0,\"нет\",M32/D33)","v":277.77777777777777},null,null,null,null,0.60000000000000009,null,null,null,{"$f":"\"Договоры \"&CHAR(10)&\"догов.-прод. \"&D33*100&\"%\"","v":"Договоры \nдогов.-прод. 90%"},null,{"$f":"IF(X25=\"\",\"\",X30*D32)","v":444.44444444444446}]
[55,null,"Введите конверсию заявка-договор %",{"$f":"VALUE(A32)/100","v":0.55000000000000004},null,null,null,null,null,null,null,"Продажи",{"$f":"IF(M33=0,\"нет\",M34/M33)","v":250},null,null,null,null,0.60000000000000009,null,null,null,null,"Продажи",{"$f":"IF(X25=\"\",\"\",X31*D33)","v":400}]
[90,null,"Введите конверсию договор-продажа %",{"$f":"VALUE(A33)/100","v":0.9},null,null,null,null,null,null,null,"Ср. прибыль с 1 продажи",{"$f":"D30","v":2000},null,null,null,null,{"$f":"IFERROR(X33/M33-1,\"\")","v":0},null,null,null,null,"Ср. прибыль с 1 продажи",{"$f":"IF(X25=\"\",\"\",M33)","v":2000}]
[7,null,"Введите CTR вашей рекламы %",{"$f":"VALUE(A34)/100","v":7.0000000000000007E-2},null,null,null,null,null,null,null,"Денег до вычета",{"$f":"D28","v":500000},null,null,null,null,0.60000000000000009,null,null,null,null,"Денег до вычета",{"$f":"IF(X25=\"\",\"\",X32*X33)","v":800000}]
[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,""]
["10",null,"Введите цену клика, руб.",{"$f":"VALUE(A36)","v":10},null,null,null,null,null,null,null,"Затраты на рекламу",{"$f":"IF(D36=0,\"0\",M29*D36*D37)","v":146464.64646464647},null,null,null,null,{"$f":"IFERROR(X36/M36-1,\"\")","v":1.0275862068965513},null,null,null,null,"Затраты на рекламу",{"$f":"IF(X25=\"\",\"\",(M29*D37+X29-M29)*X25)","v":296969.69696969696}]
[87,null,"% платного трафика",{"$f":"VALUE(A37/100)","v":0.87},null,null,null,null,null,null,null,"Останется чистыми",{"$f":"IF(M34=0,\"0\",M34-M36)","v":353535.35353535356},null,null,null,null,{"$f":"IFERROR(X37/M37-1,\"\")","v":0.42285714285714282},null,null,null,null,"Останется чистыми",{"$f":"IF(X25=\"\",\"\",IF(X34=0,\"0\",X34-X36))","v":503030.30303030304}]
[null,null,"Комментарий",null,null,null,null,null,null,null,null,"МОДЕЛЬ 1",null,null,null,null,null,null,null,null,null,null,"МОДЕЛЬ 2"]
[null,null,null,null,null,null,null,"Воронка для моделирования первоначальной ситуации под заданную цель",null,null,null,null,null,null,null,null,null,null,"Воронка для сравнения первоначальной ситуации с моделью с измененными параметрами"]

{"sheet":"БАЗА КЛИЕНТОВ","index":3,"n_rows":11,"n_cols":16,"rows_kept":11,"cut":false,"hidden":false,"merged":[]}
["Номер заказа","Месяц","Код услуги","Теплота клиента","Первый контакт","ФИО клиента","Канал лидгена","Телефон клиента","E-mail клиента","Адрес клиента","Менеджер №","Последний контакт","Следующий шаг","X","Результат","Комментарии"]
[1,1,3,10,"2013-05-01","Правильный Петр Михайлович","директ",7923151515,"ohlop@mail.ru",null,"Менеджер 1","2013-10-07","2014-01-06","X","Оплатили"]
[2,3,3,10,"2013-05-06","Пупкин Иван Степанович","adwords",null,null,null,"Менеджер 2","2013-05-26","2014-01-31","X","Оплатили"]
[3,4,2,5,"2013-06-10","Иванов Иван Иванович",null,null,null,null,"Менеджер 2","2013-06-27","2014-01-13","X","Подумаю (коммент.)","Нет доставки"]
[4,5,2,2,"2013-06-10","Петров Петр Петрович",null,null,null,null,"Менеджер 3","2013-06-28","2014-01-14","X","Не дозвон.","нет денег"]
[5,5,1,8,"2013-06-10","Сидорв Николай Семенович",null,null,null,null,"Менеджер 3","2013-06-29","2014-01-10","X","Хотят, но (коммент.)","Нет времени оплатить"]
[6,4,2,7,"2013-06-10","Потапов Сергей Юрьевич",null,null,null,null,"Менеджер 1","2013-06-30","2014-01-11","X","Не дозвон."]
[7,5,3,0,"2013-06-10","Барыкин Алектей Алексеевич",null,null,null,null,"Менеджер 2","2013-07-01","2014-01-12",null,"Отказ"]
[8,6,3,6,"2013-06-10","Мельников Дмитрий Петрович",null,null,null,null,"Менеджер 1","2013-07-02","2014-01-13",null,"Подумаю (коммент.)"]
[9,7,1,7,"2013-06-10","Стариков Нестер Нестерович",null,null,null,null,"Менеджер 1","2013-07-03","2014-01-23",null,"Подумаю (коммент.)"]
[10,8,3,10,"2013-06-10","Царицын Олег Павлович",null,null,null,null,"Менеджер 1","2013-07-04",null,null,"Оплатили"]

{"sheet":"СТАТИСТИКА БАЗЫ","index":4,"n_rows":91,"n_cols":18,"rows_kept":91,"cut":false,"hidden":false,"merged":[[12,1,15,2]]}
[]
[null,"СТАТИСТИКА ПО МЕНЕДЖЕРАМ:"]
[null,null,{"$f":"IF(DAY(C4)<10,\"0\"&DAY(C4),DAY(C4))&\".\"&IF(MONTH(C4)<10,\"0\"&MONTH(C4),MONTH(C4))&\".\"&YEAR(C4)&\"-\"&IF(DAY(C5)<10,\"0\"&DAY(C5),DAY(C5))&\".\"&IF(MONTH(C5)<10,\"0\"&MONTH(C5),MONTH(C5))&\".\"&YEAR(C5)&\" \"&C6","v":"01.01.2013-01.05.2014 Менеджер 2"}]
[null,"Введите дата начала периода:","2013-01-01"]
[null,"Введите дату завершения периода:","2014-05-01"]
[null,"ФИО сотрудника (выбрать из списка):","Менеджер 2"]
[{"$f":"IF(C7=0,#N/A,C7)","v":3},"Количество контактов за период",{"$f":"IFERROR(SUMPRODUCT((list_managers=C$6)*(list_dates>=C$4)*(list_dates<=C$5)*(list_counts=list_counts)),\"\")","v":3}]
[1,"Отказ",{"$f":"IFERROR(SUMPRODUCT((list_managers=C$6)*(list_dates>=C$4)*(list_dates<=C$5)*(list_results=B8)*(list_counts=list_counts)),\"\")","v":1}]
[{"$error":"#N/A"},"Не дозвон.",{"$f":"IFERROR(SUMPRODUCT((list_managers=C$6)*(list_dates>=C$4)*(list_dates<=C$5)*(list_results=B9)*(list_counts=list_counts)),\"\")","v":0}]
[1,"Подумаю (коммент.)",{"$f":"IFERROR(SUMPRODUCT((list_managers=C$6)*(list_dates>=C$4)*(list_dates<=C$5)*(list_results=B10)*(list_counts=list_counts)),\"\")","v":1}]
[{"$error":"#N/A"},"Хотят, но (коммент.)",{"$f":"IFERROR(SUMPRODUCT((list_managers=C$6)*(list_dates>=C$4)*(list_dates<=C$5)*(list_results=B11)*(list_counts=list_counts)),\"\")","v":0}]
[1,"Оплатили",{"$f":"IFERROR(SUMPRODUCT((list_managers=C$6)*(list_dates>=C$4)*(list_dates<=C$5)*(list_results=B12)*(list_counts=list_counts)),\"\")","v":1}]
[null,"Введите дату начала периода и дату завершения периода, а также выберите менеджера, по которому необходимо построить статистику за выбранный период. Статистика строится на базе листа \"База клиентов\" и отображает эффективность работы менеджера за выбранный период."]
[]
[]
[]
[]
[null,"СТАТИСТИКА ПО ПРОДУКТАМ:"]
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[null,"Категория услуги","Наименование","Код","январь","февраль","март","апрель","май","июнь","июль","август","сентябрь","октябрь","ноябрь","декабрь",null,"Всего "]
[null,"Клининг","Уборка коттеджей",{"$f":"IF(C41<>\"\",1,\"\")","v":1},{"$f":"IF(D41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(E$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(E41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(F$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(F41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(G$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(G41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(H$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(H41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(I$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":1},{"$f":"IF(I41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(J$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(J41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(K$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":1},{"$f":"IF(K41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(L$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(L41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(M$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(M41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(N$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(N41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(O$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},{"$f":"IF(O41=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(P$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D41))","v":0},null,{"$f":"IF(D41=\"\",\"\",SUM(E41:P41))","v":2}]
[null,null,"Уборка газонов",{"$f":"IF(C42=\"\",\"\",IF(C42<>\"\",D41+1))","v":2},{"$f":"IF(D42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(E$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(E42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(F$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(F42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(G$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(G42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(H$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":2},{"$f":"IF(H42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(I$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":1},{"$f":"IF(I42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(J$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(J42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(K$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(K42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(L$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(L42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(M$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(M42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(N$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(N42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(O$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},{"$f":"IF(O42=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(P$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D42))","v":0},null,{"$f":"IF(D42=\"\",\"\",SUM(E42:P42))","v":3}]
[null,null,"Уборка офисов",{"$f":"IF(C43=\"\",\"\",IF(C43<>\"\",D42+1))","v":3},{"$f":"IF(D43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(E$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":1},{"$f":"IF(E43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(F$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},{"$f":"IF(F43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(G$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":1},{"$f":"IF(G43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(H$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},{"$f":"IF(H43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(I$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":1},{"$f":"IF(I43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(J$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":1},{"$f":"IF(J43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(K$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},{"$f":"IF(K43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(L$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":1},{"$f":"IF(L43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(M$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},{"$f":"IF(M43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(N$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},{"$f":"IF(N43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(O$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},{"$f":"IF(O43=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(P$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D43))","v":0},null,5]
[null,null,"Новая услуга",4,{"$f":"IF(D44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(E$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(E44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(F$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(F44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(G$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(G44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(H$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(H44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(I$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(I44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(J$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(J44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(K$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(K44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(L$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(L44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(M$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(M44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(N$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(N44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(O$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},{"$f":"IF(O44=\"\",\"\",COUNTIFS('БАЗА КЛИЕНТОВ'!$B:$B,VLOOKUP(P$40,СПРАВОЧНИК!$L:$M,2,0),'БАЗА КЛИЕНТОВ'!$C:$C,$D44))","v":0},null,0]
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[]
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[1,null,"Заходы - отклики",null,null,"Прибыль, руб.",null,null,"Месяц",null,null,"Январь",1,{"$f":"ВОРОНКА!D7","v":31},null,null,"ФИО менеджера","Комментарий","Результат",null,"Январь",31,null,"Сумма за период",null,null,null,"MANUAL"]
[2,null,"Отклики - продажи",null,null,"Затраты (реклама), руб.",null,null,"Неделя 1",null,null,"Февраль",2,{"$f":"ВОРОНКА!D94","v":28},null,null,"Менеджер 1",null,"Оплатили",null,"Февраль",28,null,"Прогноз по средним"]
[3,null,"Заходы-продажи",null,null,"Прибыль  (- реклама)",null,null,"Неделя 2",null,null,"Март",3,{"$f":"ВОРОНКА!D181","v":31},null,null,"Менеджер 2",null,"Отказ",null,"Март",31,null,"Прогноз по минимумам",null,null,null,null,"ВАЖНО! Не удаляйте этот лист, без него работа файла будет некорректной."]
[4,null,null,null,null,"Чистая прибыль",null,null,"Неделя 3",null,null,"Апрель",4,{"$f":"ВОРОНКА!D268","v":30},null,null,"Менеджер 3",null,"Не дозвон.",null,"Апрель",30,null,"Прогноз по максимумам"]
[5,null,null,null,null,null,null,null,"Неделя 4",null,null,"Май",5,{"$f":"ВОРОНКА!D355","v":31},null,null,null,null,"Подумаю (коммент.)",null,"Май",31,null,null,null,null,null,null,"Воронка продаж 4.0 © – Это инструмент для контроля и моделирования показателей бизнеса."]
[6,null,null,null,null,null,null,null,null,null,null,"Июнь",6,{"$f":"ВОРОНКА!D442","v":30},null,null,null,null,"Хотят, но (коммент.)",null,"Июнь",30]
[7,null,null,null,null,null,null,null,null,null,null,"Июль",7,{"$f":"ВОРОНКА!D529","v":31},null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Периоды"]
[8,null,null,null,null,null,null,null,null,null,null,"Август",8,{"$f":"ВОРОНКА!D616","v":31},null,null,null,null,null,null,"Июль",31]
[9,null,null,null,null,null,null,null,null,null,null,"Сентябрь",9,{"$f":"ВОРОНКА!D703","v":30},null,null,null,null,null,null,"Август",31,null,null,null,null,null,null,"Каждый месяц воронки разбит на 4 периода, условно называемые неделями. Поскольку в месяце не строго 7*4 =28 дней, а как правило 30 или 31, то одна из недель будет длинной. \nОпределяется наименьшим из первая календарная + вторая календарная. Либо последняя + предпоследняя для данного месяца.\nПример для апреля 2014. Чтоб получить 4 периода надо разбить месяц. Будет либо 6,7,7,10 либо 13,7,7,3. Первый вариант более равномерный. В файле периоды уже проставлены, но если вы хотите поменять на свои – это легко можно сделать. Просто вставьте в соответствующую ячейку число дней для данного периода. (Важно! Следите, чтоб суммарное число дней в месяце сошлось, иначе прогнозы могут сбиться)\n"]
[10,null,null,null,null,null,null,null,null,null,null,"Октябрь",10,{"$f":"ВОРОНКА!D790","v":31},null,null,null,null,null,null,"Сентябрь",30]
[11,null,null,null,null,null,null,null,null,null,null,"Ноябрь",11,{"$f":"ВОРОНКА!D877","v":30},null,null,null,null,null,null,"Октябрь",31]
[12,null,null,null,null,null,null,null,null,null,null,"Декабрь",12,{"$f":"ВОРОНКА!D964","v":31},null,null,null,null,null,null,"Ноябрь",30]
[13,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Декабрь",31]
[14]
[15]
[16]
[17]
[18]
[19]
[20]
[21]
[22]
[23]
[24,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Как заносить данные"]
[25]
[26,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Чтобы пользоваться файлом, нужно, во-первых знать свои рекламные каналы. Во-вторых заполнить данные на странице «Воронка». Конкретно: показы, заходы, отклики, продажи, прибыль, затраты на рекламу и доп. расходы.\nКак узнать свои рекламные каналы в случае онлайн бизнеса: \n• Зайдите в Яндекс метирка (metrika.yandex.ru; если у вас еще не стоит счетчик – поставьте его на свой сайт и подождите пока накопится статистика)\n• Выберите свой сайт и зайдите в источники  – сводка\n• Все источники, что ниже и будут источниками трафика на сайт. В нашем файле это колонки. Если вам не хватает источников – добавьте их, нажав на соответствующую кнопку.\n• ВАЖНО! Не переименовывайте и не заполняйте столбец с именем \". . .\" Если вам нужен новый канал, после нажатия на кнопку \"добавить канал\" у вас появится копия столбца с именем \". . .\" его можно переименовывать.\nКоличество откликов это количество звонков либо заявок через сайт. Для сопоставления отклика на сайте каналу воспользуйтесь простым способом - настройте цель. (редактор счетчика - цели - добавить цель - URL содержит - далее внесите ссылку, на которую можно попасть в случае оформления заказа)"]
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[33,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"БОНУС!"]
[34,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Каждый пользователь воронки продаж 4.0 получает скидку 500р на обучающий видео курс по яндекс директ."]
[35]
[36]
[37,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Информация о курсе:"]
[38,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"http://kursdirect.ru/"]
[39,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Отзывы"]
[40]
[41,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Для получения скидки свяжитесь с автором."]
[42,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"evgeny.novikov@mail.ru"]
[43,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"http://vk.com/truejacko"]
[44]
[45,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"ВОРОНКА ОНЛАЙН"]
[46,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Воспользуйтесь также онлайн сервисом для ведения воронки. (доступно с любых устройств)"]
[47]
[48,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"http://voronki.com/"]
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[55,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Особенности заполняемых полей"]
[56]
[57,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"• Показы – не обязательное поле. Данные о нем предоставляются статистиками рекламных площадок.\n• Заходы – Количество визитов для данного канала \n• Отклики – Количество звонков или оформлений заказов на сайте. Количество заказов на сайте можно определить через цели (см видео урок). \n• Продажи – Количество фактических продаж.\n• Получено – Сумма денег, полученных с продаж (за вычетом себестоимости продукции). К примеру если купили за 3000р, продали за 5000р. 1 продажа = 2000р получено. 10 Таких продаж = 20000р.\n• Затрачено – сумма затраченных на рекламу средств (за указанный отчетный период). Важно! Именно потраченных, а не положенных на рекламный кошелек. Данные о фактических затратах предоставляет статистика рекламной площадки.\n• Дополнительные затраты – сюда относятся все не рекламные затраты. Например зарплата, аренда, расходные материалы и так далее. Особенно не важно в какой неделе месяца они находятся, но если вам важна точность прогнозов – рекомендуется внести доп. затраты сразу на весь месяц вперед (если конечно они известны).\n\nКак понять к какому каналу отнести продажу – смотрите в видео уроке.\n"]
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[75,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Страница \"Динамика\""]
[76]
[77,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Страница «Динамика» - это сводная информация по вашему бизнесу. Глядя на графики, можно определить, почему в бизнесе произошел всплеск или спад. Изменения в чистой прибыли – это всегда изменения или в конверсиях или в охвате или в чеке или в затратах. Любое внедренное действие, которое сказалось на чистой прибыли, так или иначе скажется на одном из показателей. "]
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[81,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Слева вверху есть индикатор вашего текущего положения относительно цели. К примеру, если идет вторая неделя месяца, вы можете видеть насколько вы близки к цели. Правее находится индикатор относительно прогнозов.\nПрогноз по средним усредняет воронку по заполненному периоду и достраивает до месяца.\nПрогноз по минимумам сравнивает 2 соседние недели, выделяет наименьшие значения показателей воронки и достраивает до месяца исходя из этих минимумов.\nПрогноз по максимумам действует наоборот.\nТаким образом, находясь, к примеру, на второй неделе, правый индикатор поможет сориентироваться каким будет ваше положение относительно цели исходя из прогнозируемой суммы на конец месяца.\n"]
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[97,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Страница \"Моделирование\""]
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[99,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Факт-прогнозы\nФактические данные за месяц отражают важнейшие показатели по неделям по факту. При переключении на прогноз – вам покажутся прогнозируемые величины.\nАнализ что если\nАнализ «что если» помогает прикинуть, как изменение в одном из показателей сказался бы на прибыли. Все расчеты ведутся на основе вашей сложившейся воронки. Если в верхнем списке стоит «сумма за период», значит отобразится, что было бы к текущему моменту. Если в положении прогноза – что может быть к концу месяца.\nДекомпозиция на основе воронки, и или\nДекомпозиция чистой прибыли на основе воронки позволяет понять шаги для реализации задуманной суммы денег. Декомпозиция строится на основе вашей фактической воронки и отображает информацию в двух режимах. «И» - режим связанной воронки, он закрепляет значение среднего чека (а средний чек в данном файле в значении средняя прибыль с одной продажи). Вам выводятся показатели, сколько нужно сделать трафика, как это скажется на продажах, затратах и прибыли. Всё работает в связке, декомпозиция учитывает стоимость добавочного трафика и тоже принимает его в расчет.\nРежим «ИЛИ» представляет информацию о показателях в отрыве друг от друга. Иными словами он подсказывает 7 путей для достижения цели. Любой из них должен привести к цели.\nОпять же обращайте внимание на то, в каком положении стоит вывод информации. Строятся ли данные относительно текущего момента или же прогноза.  \nВ день\nЕсли вы нажмете на галочку «в день» - вам отобразится информация для 1 дня. Вы будете знать к примеру сколько вам нужно сделать трафика, или продаж за 1 день.\nКалькулятор свободных данных\nКалькулятор свободных данных позволяет спроектировать бизнес и оценить его прибыльность. В табличку слева введите предполагаемые данные о бизнесе. В левой воронке будут просчитаны все показатели в конкретных величинах.\nПравая воронка нужна для сравнения проектируемых данных с новым вариантом в зависимости от цены клика.\nПредположим, вы просчитываете гипотезу для своего бизнеса, где уже крутится реклама. Введите показатели затраченных денег и количества кликов по двум периодам и новую цену клика. Правая воронка отобразит информацию о том, насколько выгодней новая цена по сравнению с исходной.  Этот инструмент поможет вам сориентироваться, стоит ли повышать цену клика или же нет.\nВажно! При повышении цены клика – зависимость может меняться. Поэтому обновляйте зависимости затрат и количества кликов почаще. Реклама, как правило, в определенной точке имеет пик эффективности. Если до определенного значения цены клика денег будет больше, то, при дальнейшем увеличении, денег будет становиться меньше.\n"]
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[129,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Страницы \"База клиентов\" + \"Статистика базы\""]
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[131,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Как заполнять статистику базы + менеджеры\nЛисты «Статистика базы» и «База клиентов» связаны между собой. В статистике базы вы можете видеть информацию об успехах ваших менеджеров, а также сводную информацию о том, какая из ваших услуг в каком месяце пользовалась наибольшим спросом.\nВ таблице с кодами услуг введите новое наименование в столбец C, ему автоматически присвоится код.\nДалее на листе база клиентов, при введении новой строчки вы можете указать что именно он закал, выбрав соответствующий код услуги из выпадающего списка (или написав цифру вручную). К сожалению, необходимо держать в голове или сверяться по таблице, какой услуге какой код соответствует. В рамках Excel другой стандарт крайне сложен.\nЗначения полей базы клиентов:\n• Номер заказа – произвольной число , к примеру номер присвоенный при оформлении на сайте.\n• Месяц – календарный месяц, в который был сделан заказ (числом)\n• Код услуги – Обозначение самой услуги (присваивается на листе статистика базы, в таблице с кодами услуг)\n• Теплота клиента – условное обозначение заинтересованности, где 1 – почти не интересно, 10 – уже отдал деньги.\n• Первый контакт – дата первого взаимодействия.\n• Канал лидгена – канал с которого пришел клиент. (эти данные не связаны с воронкой продаж)\n• Телефон, мейл, адрес – данные о клиенте\n• Менеджер – Тот менеджер, который работает с клиентом. Указывая менеджера, далее можно просматривать статистику по каждому. Это делается на листе «статистика базы» , выбирая из списка и указывая отчетный период.\n• Следующий шаг – дата следующего запланированного взаимодействия. Просроченные, не закрытые знаком Х даты подсвечиваются красным. Зеленым подсвечиваются даты за 2 дня до наступления следующего шага.\n"]
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[158,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Как менять имена менеджеров\n• На листе справочник слева есть таблица, где вы можете переименовать менеджеров, указав произвольный комментарий. Далее они будут присутствовать для выбора в выпадающем списке.\n"]
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[163,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Информация об авторе и правообладателе"]
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[165,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Данный файл защищен авторским правом. Все права принадлежат автору. Название «Воронка продаж 4.х» зарегистрировано и принадлежит автору.  \nПраво продажи принадлежит автору (исключение – партнеры, зарегистрированные по партнерской ссылке: http://truejacko.e-autopay.com/affreg/ Право на распространение утверждается автором)\n"]
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[170,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Политика распространения"]
[171,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Продукт распространяется только через официальную группу в контакте: http://vk.com/voronkaprodazh а также по ссылкам на непосредственную оплату, имеющие в своем составе адрес http://truejacko.e-autopay.com (в случае обнаружения других источников – сообщите автору)\nЛюбые случаи нелегального распространения (в том числе продажа и передача третьим лицам без соответствующего разрешения автора) строго запрещены и приравниваются к пиратству в соответствии со статьей 146 УК РФ.\n"]
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[177,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Автор: Евгений Новиков",null,null,null,"Контакты:"]
[178,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"Вконтакте: vk.com/truejacko"]
[179,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"mail: evgeny.novikov@mail.ru"]
[180,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"телефон: +79851745518"]
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